Sport, Culture and Advertising

Sport, Culture and Advertising
Author: Steven J. Jackson
Publisher: Routledge
Total Pages: 287
Release: 2004-11-10
Genre: Business & Economics
ISBN: 1134298803

Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imagery to a wide range of consumer goods. Sport, Culture & Advertising explores the themes of.

Sport, Culture and Society

Sport, Culture and Society
Author: Grant Jarvie
Publisher: Routledge
Total Pages: 432
Release: 2006-04-18
Genre: Social Science
ISBN: 1134401639

This exciting, accessible introduction to the field of Sports Studies is the most comprehensive guide yet to the relationships between sport, culture and society. Taking an international perspective, Sport, Culture and Society provides students with the insight they need to think critically about the nature of sport, and includes: a clear and comprehensive structure unrivalled coverage of the history, culture, media, sociology, politics and anthropology of sport coverage of core topics and emerging areas extensive original research and new case study material. The book offers a full range of features to help guide students and lecturers, including essay topics, seminar questions, key definitions, extracts from primary sources, extensive case studies, and guides to further reading. Sport, Culture and Society represents both an important course resource for students of sport and also sets a new agenda for the social scientific study of sport.

Critical Readings: Sport, Culture And The Media

Critical Readings: Sport, Culture And The Media
Author: Rowe, David
Publisher: McGraw-Hill Education (UK)
Total Pages: 386
Release: 2003-12-01
Genre: Sports & Recreation
ISBN: 033521150X

Critical Readings: Sport, Culture and the Media contains a broad range of essays on the relationships between sport, culture and the media. Featuring a mixture of classic works and recent texts, the Reader provides students, lecturers and researchers with an essential core of readings on the topic. The readings examine media and sport in Europe, North and South America, Australia, Asia and Africa and explore topics such as: Sport as entertainment: the role of mass communications The manufacture of sports news for the daily press The televised sports manhood formula Women, sport and globalization Sport on the information superhighway Advertising sportswear to black audiences Mega-events and media culture: sport and the Olympics Designed to complement the key textbook in the area, Sport, Culture and Media, this collection of critical readings can also be used independently, ideally in undergraduate and postgraduate studies in culture and media, sociology, sport and leisure studies, communication, race, ethnicity and gender. Essays by: John Amis, David L. Andrews, Ketra L. Armstrong, Frank B. Ashley, Joan Chandler, George B. Cunningham, Michele Dunbar, Laurel Davis, John Goldlust, Darnell Hunt, Kyle W. Kusz, James F. Larson, Geoffrey Lawrence, Mark D. Lowes, David McGimpsey, Jim McKay, Miquel de Moragas Sp?, Michael A. Messner, Toby Miller, Robert E. Rinehart, Nancy K. Rivenburgh, David Rowe, Maurice Roche, Michael Sagas, Michael Silk, Trevor Slack, Deborah Stevenson, Brian Stoddart, Lawrence A. Wenner, Brian J. Wrigley

The Power of Sports

The Power of Sports
Author: Michael Serazio
Publisher: NYU Press
Total Pages: 393
Release: 2019-04-23
Genre: Sports & Recreation
ISBN: 1479873276

A provocative, must-read investigation that both appreciates the importance of—and punctures the hype around—big-time contemporary American athletics In an increasingly secular, fragmented, and distracted culture, nothing brings Americans together quite like sports. On Sundays in September, more families worship at the altar of the NFL than at any church. This appeal, which cuts across all demographic and ideological lines, makes sports perhaps the last unifying mass ritual of our era, with huge numbers of people all focused on the same thing at the same moment. That timeless, live quality—impervious to DVR, evoking ancient religious rites—makes sports very powerful, and very lucrative. And the media spectacle around them is only getting bigger, brighter, and noisier—from hot take journalism formats to the creeping infestation of advertising to social media celebrity schemes. More importantly, sports are sold as an oasis of community to a nation deeply divided: They are escapist, apolitical, the only tie that binds. In fact, precisely because they appear allegedly “above politics,” sports are able to smuggle potent messages about inequality, patriotism, labor, and race to massive audiences. And as the wider culture works through shifting gender roles and masculine power, those anxieties are also found in the experiences of female sports journalists, athletes, and fans, and through the coverage of violence by and against male bodies. Sports, rather than being the one thing everyone can agree on, perfectly encapsulate the roiling tensions of modern American life. Michael Serazio maps and critiques the cultural production of today’s lucrative, ubiquitous sports landscape. Through dozens of in-depth interviews with leaders in sports media and journalism, as well as in the business and marketing of sports, The Power of Sports goes behind the scenes and tells a story of technological disruption, commercial greed, economic disparity, military hawkishness, and ideals of manhood. In the end, despite what our myths of escapism suggest, Serazio holds up a mirror to sports and reveals the lived realities of the nation staring back at us.

Sport In Consumer Culture

Sport In Consumer Culture
Author: John Horne
Publisher: Red Globe Press
Total Pages: 0
Release: 2006
Genre: Business & Economics
ISBN: 0333912861

This text offers a distinctive introduction to sport in contemporary society, drawing on recent developments in sociological theory and research, particularly in relation to debates about culture and consumption. The book argues that sport can be seen as central to the "economies of signs and space" of late modernity in which a concern with the body as an object of contemplation and improvement, and not just an instrument for getting things done, increasingly informs images in the mass media, politics and everyday life.

Sport, Beer, and Gender

Sport, Beer, and Gender
Author: Lawrence A. Wenner
Publisher: Peter Lang
Total Pages: 340
Release: 2009
Genre: Art
ISBN: 9781433100765

Contemporary gendered identity." --Book Jacket.

Youth Culture and Sport

Youth Culture and Sport
Author: Michael D. Giardina
Publisher: Routledge
Total Pages: 230
Release: 2012-08-06
Genre: Education
ISBN: 113591463X

Youth Culture and Sport critically interrogates and challenges contemporary articulations of race, class, gender, and sexual relations circulating throughout popular iterations of youth sporting culture in late-capitalism. Written against the backdrop of important changes in social, cultural, political, and economic dynamics taking place in corporate culture’s war on kids, this exciting new volume marks the first anthology to critically examine the intersection of youth culture and sport in an age of global uncertainty. Bringing together leading scholars from cultural studies, gender studies, sociology, sport studies, and related fields, chapters range in scope from 'action' sport subcultures and community redevelopment programs to the cultural politics of white masculinity and Nike advertising. It is a must read for anyone interested in gaining a better understanding of the role sport plays in the construction of experiences, identities, practices, and social differences of contemporary youth culture.

The Palgrave Handbook of Globalization and Sport

The Palgrave Handbook of Globalization and Sport
Author: Joseph Maguire
Publisher: Springer Nature
Total Pages: 712
Release: 2021-11-20
Genre: Sports & Recreation
ISBN: 1137568542

This handbook illustrates the utility of global sport as a lens through which to disentangle the interconnected political, economic, cultural, and social patterns that shape our lives. Drawing on multidisciplinary perspectives, it is organized into three parts. The first part outlines theoretical and conceptual insights from global sport scholarship: from the conceptualization and development of globalization theories, transnationalism and transnational capital, through to mediasport, roving coloniality, and neoliberal doctrine. The second part illustrates the varied flows within global sport and the ways in which these flows are contested, across physical cultures/sport forms, identities, ideologies, media, and economic capital. Diverse topics and cases are covered, such as sport business and the global sport industry, financial fair play, and global mediasport. Finally, the third part explores various aspects of global sport development and governance, incorporating insights from work in the Global South. Across all of these contributions, varied approaches are taken to examine the ‘power of sport’ trope, generating a thought-provoking dialogue for the reader. Featuring an accomplished roster of contributors and wide-ranging coverage of key issues and debates, this handbook will serve as an indispensable resource for scholars and students of contemporary sports studies.

Sport, Culture and Society

Sport, Culture and Society
Author: Grant Jarvie
Publisher: Routledge
Total Pages: 521
Release: 2013-06-19
Genre: Education
ISBN: 1134020554

It is impossible to fully understand contemporary society and culture without acknowledging the place of sport. Sport is part of our social and cultural fabric, possessing a social and commercial power that makes it a potent force in the world, for good and for bad. Sport has helped to start wars and promote international reconciliation, while every government around the world commits public resources to sport because of its perceived benefits. From the bleachers to the boardroom, sport matters. Now available in a fully revised and updated new edition, this exciting, comprehensive and accessible textbook introduces the study of sport, culture and society. International in scope, the book explores the key social theories that shape our understanding of sport as a social phenomenon and critically examines many of the assumptions that underpin that understanding. Placing sport at the very heart of the analysis, and including vibrant sporting examples throughout, the book introduces the student to every core topic and emerging area in the study of sport and society, including: the history and politics of sport sport and globalization sport and the media sport, violence and crime sport, the body and health sport and the environment alternative sports and lifestyles sporting mega-events sport and development. Each chapter includes a wealth of useful features to assist the student, including chapter summaries, highlighted definitions of key terms, practical projects, revision questions, boxed case-studies and biographies, and guides to further reading, with additional teaching and learning resources available on a companion website. Sport, Culture and Society is the most broad-ranging and thoughtful introduction to the socio-cultural analysis of sport currently available and sets a new agenda for the discipline. It is essential reading for all students with an interest in sport. Visit the companion website at www.routledge.com/cw/jarvie.