The ambition of the book is to investigate a possible transition in the markets for food in the Nordic countries. Six chapters from various disciplinary traditions study change and innovation within the food sectors in Denmark, Sweden and Norway; while an introductory chapter discusses the findings of these analyses. Specialty food has established a strong position within product categories such as craft beer in Denmark and organic food in Sweden, but has failed to do so in others. The emergence of markets for specialty foods have been promoted by top-down policy initiatives and bottom-up entrepreneurial efforts. Far from providing the only relevant platform for food transition and innovation, the "New Nordic Food" manifesto has helped creating a territorialized action space for networks of food producers and distributors promoting diversity in local food and rural development. Some of the specialty food networks have succeeded in re-scaling their operations from a local to a national market. Today even large retailers and food processing companies have to pay notice to the ongoing changes among consumers. There is however a paradoxical constraint in a transition towards specialty food. A large-scale transition would imply that producers and consumers abandon precisely what constitute them - their exclusiveness. The chapters were originally published in a special issue of European Planning Studies.