Special Issue The Brand And Its History Part I Trademarks And Branding
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| Author | : Patricio Sáiz |
| Publisher | : Routledge |
| Total Pages | : 528 |
| Release | : 2022-03-16 |
| Genre | : Business & Economics |
| ISBN | : 1000549380 |
This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.
| Author | : Carolina Castaldi |
| Publisher | : Routledge |
| Total Pages | : 360 |
| Release | : 2021-06-14 |
| Genre | : Business & Economics |
| ISBN | : 1000403874 |
Trademarks are the most widely used intellectual property right by companies worldwide. Their strategic importance is increasing, as reputational assets become more relevant for companies than ever, in national and global markets. Trademarks also represent key tools for companies to profit from innovation and can make the difference for start-ups and entrepreneurial firms by allowing them to gain legitimacy and fostering fund raising from investors. This book Trademarks and Their Role in Innovation, Entrepreneurship and Industrial Organization takes stock of the emerging academic research on how companies use trademarks. It collects a rich set of contributions from several research perspectives and disciplines and proposes an integrated view bridging different levels of analysis: individual, firm, industry, and country level. Specifically, the book combines an industrial organization, innovation, and entrepreneurship perspective to understand why, when and with what effects entrepreneurs, innovators, and firms use trademarks. The book is targeted toward academic readers to gain a better understanding of the emerging and interdisciplinary field of trademark research as well as interested practitioners from the area of intellectual property (IP) management and policy-making. The chapters in this book were originally published in Industry and Innovation.
| Author | : Katrin Schreiter |
| Publisher | : Oxford University Press |
| Total Pages | : 306 |
| Release | : 2020-07-13 |
| Genre | : Design |
| ISBN | : 0190877294 |
This is an open access title available under the terms of a CC BY-NC-ND 4.0 International License. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations, thanks to a generous grant from the Andrew W. Mellon Foundation. The histories of East and West Germany traditionally emphasize the Cold War rivalries between the communist and capitalist nations. Yet, even as the countries diverged in their political directions, they had to create new ways of working together economically. In Designing One Nation, Katrin Schreiter examines the material culture of increasing economic contacts in divided Germany from the 1940s until the 1990s. Trade events, such as fairs and product shows, became one of the few venues for sustained links and knowledge between the two countries after the building of the Berlin Wall. Schreiter uses industrial design, epitomized by the furniture industry, to show how a network of politicians, entrepreneurs, and cultural brokers attempted to nationally re-inscribe their production cultures, define a postwar German identity, and regain economic stability and political influence in postwar Europe. What started as a competition for ideological superiority between East and West Germany quickly turned into a shared, politically legitimizing quest for an untainted post-fascist modernity. This work follows products from the drawing board into the homes of ordinary Germans to offer insights into how converging visions of German industrial modernity created shared expectations about economic progress and living standards. Schreiter reveals how intra-German and European trade policies drove the creation of products and generated a certain convergence of East and West German taste by the 1980s. Drawing on a wide range of sources from governments, furniture firms, industrial design councils, home lifestyle magazines, and design exhibitions, Designing One Nation argues that an economic culture linked the two Germanies even before reunification in 1990.
| Author | : Lionel Bently |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 489 |
| Release | : 2024-10-03 |
| Genre | : Law |
| ISBN | : 1788973100 |
Presenting a variety of historiographical approaches, this Research Handbook explores the historical development of trademarks and the associated commercial practices of branding. It has an international scope, covering trademark history in Australia, Israel, pre-modern Europe, Sweden, the UK, and the US.
| Author | : Jacob H. Rooksby |
| Publisher | : JHU Press |
| Total Pages | : 393 |
| Release | : 2016-12-01 |
| Genre | : Education |
| ISBN | : 1421420813 |
The first real exposé of how universities have trademarked, copyrighted, branded, and patented everything they do. Universities generate an enormous amount of intellectual property, including copyrights, trademarks, patents, Internet domain names, and even trade secrets. Until recently, universities often ceded ownership of this property to the faculty member or student who created or discovered it in the course of their research. Increasingly, though, universities have become protective of this property, claiming it for their own use and licensing it as a revenue source instead of allowing it to remain in the public sphere. Many universities now behave like private corporations, suing to protect trademarked sports logos, patents, and name brands. Yet how can private rights accumulation and enforcement further the public interest in higher education? What is to be gained and lost as institutions become more guarded and contentious in their orientation toward intellectual property? In this pioneering book, law professor Jacob H. Rooksby uses a mixture of qualitative, quantitative, and legal research methods to grapple with those central questions, exposing and critiquing the industry’s unquestioned and growing embrace of intellectual property from the perspective of research in law, higher education, and the social sciences. While knowledge creation and dissemination have a long history in higher education, using intellectual property as a vehicle for rights staking and enforcement is a relatively new and, as Rooksby argues, dangerous phenomenon for the sector. The Branding of the American Mind points to higher education’s love affair with intellectual property itself, in all its dimensions, including newer forms that are less tied to scholarly output. The result is an unwelcome assault on the public’s interest in higher education. Presuming no background knowledge of intellectual property, and ending with a call to action, The Branding of the American Mind explores applicable laws, legal regimes, and precedent in plain English, making the book appealing to anyone concerned for the future of higher education.
| Author | : Matt Stone |
| Publisher | : CarTech Inc |
| Total Pages | : 193 |
| Release | : 2022-08-15 |
| Genre | : Transportation |
| ISBN | : 1613257007 |
Porsche is a world-renowned brand that is known best for producing highly sought-after sports cars and exotic cars and more recently for high-performance sport utility vehicles (SUVs) and high-tech luxury electric cars. Additionally, Porsche is a world-dominating sports car racing brand with factory-built-and-backed motorsport activities dating to the early 1950s, having won the 24 Hours of Le Mans outright more than any other carmaker, dominating sports car racing, endurance racing, and championship-level rallying around the world. Enthusiasts at all levels generally recognize and can identify on sight Porsche’s most iconic and mainstay models, such as the original 356 models of the 1950s and early 1960s, the seminal 911 first shown in 1963 and still in production nearly seven decades later, and perhaps the mid-engine 914. Each of these model platforms contain many subsets of special-edition versions built to higher levels of style, performance, luxury, or rarity. These include a variety of anniversary editions, commemorating certain landmarks in the marque’s history. Lumping all Porsches into the “if you’ve seen one, you’ve seen them all” category is to miss the design, details, and performance of many great cars. These cars range from relatively straightforward color and trim combinations to limited-edition, high-performance machines, including several generations of modern 911-based Speedsters, Turbos, slant-nose Flachbaus, select RS and ClubSport models, special 356s, factory and independent concepts, and design studies. The unique work of low-volume production houses, such as Germany’s RUF, and high-end restoration and custom build shops, such as Singer Vehicle Design, Guntherwerks, and others, are also found here. This book contains a veritable Smorgasbord of interesting, rare, and unique special Porsches from around the world.
| Author | : Jaci Burton |
| Publisher | : Penguin |
| Total Pages | : 162 |
| Release | : 2014-02-25 |
| Genre | : Fiction |
| ISBN | : 0698156935 |
A HOPE NOVELLA “Jaci Burton does raw, passionate romance like no other” (Joyfully Reviewed), and the New York Times bestselling author of Hope Ignites and the hot new Play-by-Play novel Straddling the Line proves it again in this novella of second chances… Jane Kline is a struggling divorcee and single mother with a social life on hold. Not only does Jane not have the time to date anyone, she’s not even going to consider making herself vulnerable to another man after being deserted by her husband. That’s why Will Griffin, her ex’s former best friend, takes her totally by surprise. What would such a hot and sexy wild card see in a harried mother juggling two kids and two jobs? For starters, everything Jane no longer sees in herself. As she dares to take the flirtation to the next step, Jane finds herself back where she never wanted to be—falling for another man. Now it’s up to Will to convince Jane that she has everything he wants in a woman, and that the second time around can be the best time of all. Includes previews of Jaci Burton’s new Hope novel Hope Ignites and her new Play-by-Play novel, Straddling the Line Hope Smolders previously appeared in Hot Summer Nights Jaci Burton is a USA Today and New York Times bestselling author of the Hope novels, Hope Ignites and Hope Flames, and the Play-by-Play novels, Straddling the Line, One Sweet Ride, and Thrown by a Curve. She lives in Oklahoma with her husband and dogs. Praise for the novels of Jaci Burton “Sexy, romantic, and charming…prepare to fall in love with Jaci Burton’s amazing new small-town romance series.”—Jill Shalvis, New York Times bestselling author “A wild ride.”—#1 New York Times Bestselling Author Lora Leigh
| Author | : Alex J. Taylor |
| Publisher | : Univ of California Press |
| Total Pages | : 320 |
| Release | : 2022-03-15 |
| Genre | : Art |
| ISBN | : 0520383567 |
"Forms of Persuasion is the first book-length history of corporate art patronage in the 1960s. After the decline of artist-illustrated advertising but before the rise of museum sponsorship, this decade saw artists and businesses exploring new ways to use art for commercial gain. Where many art historical accounts of the sixties privilege radical artistic practices that seem to oppose the dominant values of capitalism, Alex J. Taylor instead reveals an art world deeply immersed in the imperatives of big business. These projects unfolded in Madison Avenue meeting rooms and MoMA galleries, but as the most creative and competitive corporations sought growth through global expansion, they also reached markets all around the world. From Andy Warhol's commissions for packaged goods manufacturers to Richard Serra's work with the steel industry, Taylor demonstrates how major artists of the period provided brands with "forms of persuasion" that bolstered corporate power, prestige, and profit. Drawing on extensive original research conducted in artist, gallery, and corporate archives, Taylor recovers a flourishing field of promotional initiatives that saw artists, advertising creatives, and executives working around the same tables. As museums continue to grapple with the ethical dilemmas posed by funding from oil companies, military suppliers, and drug manufacturers, Forms of Persuasion returns to these earlier relations between artists and multinational corporations to examine the complex aesthetic and ideological terms of their enduring entanglements"--
| Author | : Martin Treu |
| Publisher | : JHU Press |
| Total Pages | : 429 |
| Release | : 2012-10-30 |
| Genre | : Architecture |
| ISBN | : 142140494X |
Treu tackles the architectural history and signage of Main Street and the strip—from painted boards nailed over crude storefronts to sleek cinemas topped with neon glitz. Honorable Mention, Architecture and Urban Planning, 2012 PROSE Awards Signs, Streets, and Storefronts addresses more than 200 years of signs and place-marking along America’s commercial corridors. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation. Treu considers “common” architecture and its place-defining business signs as well as influential high-style design examples by taste-making leaders. Combining advertising and architectural history, the book presents a full picture of the commercial landscape, including design adaptations made for motorists and the migration from Main Street to suburbia. The dynamic between individual businesses and the common good has a major effect on the appearance of our country's Main Streets. Several forces are at work: technological advances, design imagination and the media, corporate propaganda, customer needs, and municipal mandates. Present-day controls have often led to a denuding of traditional commercial corridors. Such reform, Treu argues, has suppressed originality and radically cleared away years of accumulated history based on the taste of a single generation. A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America’s commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana.
| Author | : Grace Lees-Maffei |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 259 |
| Release | : 2019-02-07 |
| Genre | : Design |
| ISBN | : 0857858025 |
Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.
