Soft Power

Soft Power
Author: Joseph S Nye Jr
Publisher: PublicAffairs
Total Pages: 216
Release: 2009-04-28
Genre: Political Science
ISBN: 0786738960

Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.

Soft Power

Soft Power
Author: Hendrik W. Ohnesorge
Publisher: Springer Nature
Total Pages: 323
Release: 2019-11-22
Genre: Political Science
ISBN: 3030299228

This book explores the phenomenon of soft power in international relations. In the context of current discourses on power and global power shift s, it puts forward a comprehensive taxonomy of soft power and outlines a methodological roadmap for its empirical study. To that end, the book classifies soft power into distinct components - resources, instruments, reception, and outcomes - and identifies relevant indicators for each of these categories. Moreover, the book integrates previously neglected aspects into the concept of soft power, including the significance of (political) personalities. A broad range of historical examples is drawn upon to illustrate the effects of soft power in international relations in an innovative and analytically differentiated way. A central methodological contribution of this book consists in highlighting the value of comparative-historical analysis (CHA) as a promising approach for empirical analyses of the soft power of different actors on the international stage. By introducing a comprehensive taxonomy of soft power, the book offers an innovative and substantiated perspective on a pivotal phenomenon in today’s international relations. As the forces of attraction in world politics continue to gain in importance, it provides a valuable asset for a broad readership. This book was the winner of the 2021 ifa (German Institute for Foreign Cultural Relations) Research Award on Foreign Cultural Policy. “In this important and thoughtful book, Hendrik Ohnesorge explains and advances our knowledge of the ways that soft power, public diplomacy, and charismatic personal diplomacy are shaping the international relations of our global information age.” Joseph S. Nye, Jr., Harvard University and author of The Future of Power

Global Diplomacy

Global Diplomacy
Author: Thierry Balzacq
Publisher: Springer Nature
Total Pages: 352
Release: 2019-11-08
Genre: Political Science
ISBN: 3030287866

This volume brings together different approaches to diplomacy both as an institution and a practice. The authors examine diplomacy from their own backgrounds and through sociological traditions, which shape the study of international relations (IR) in Francophone countries. The volume’s global character articulates the Francophone intellectual concerns with a variety of scholarships on diplomacy, providing a first contact with this subfield of IR for students and practitioners.

Bound to Lead

Bound to Lead
Author: Joseph S Nye Jr
Publisher: Basic Books
Total Pages: 329
Release: 2016-03-01
Genre: Political Science
ISBN: 0465094163

Is America still Number 1? A leading scholar of international politics and former State Department official takes issue with Paul Kennedy and others and clearly demonstrates that the United States is still the dominant world power, with no challenger in sight. But analogies about decline only divert policy makers from creating effective strategies for the future, says Nye. The nature of power has changed. The real-and unprecedented-challenge is managing the transition to growing global interdependence.

The Soft Power of War

The Soft Power of War
Author: Lilie Chouliaraki
Publisher: John Benjamins Publishing
Total Pages: 162
Release: 2007-06-05
Genre: Language Arts & Disciplines
ISBN: 902729254X

This book, which was originally published as a Special Issue of Journal of Language & Politics 4:1 (2005), takes the war in Iraq as an exemplary case through which to demonstrate the changing nature of contemporary power. The book convincingly argues that the effective study of international politics depends today upon our understanding of the interplay between hard (military, economic) and soft (symbolic) power. One might say, between the politics of territory, guns or money and the language of narrating the world in coherent and persuasive stories. Bringing together different strands of discourse analysis with social, historical and, to an extent, political analysis, all contributions seek to illustrate the ways in which a variety of public genres, from political speeches to computer games and from educational material to newspaper reports, produce influential knowledge about the war and shape the ethical and political premises upon which the legitimacy of this war and a ‘vision’ of the emergent world order rests.

Soft Power Politics - Football and Baseball on the Western Pacific Rim

Soft Power Politics - Football and Baseball on the Western Pacific Rim
Author: Rob Hess
Publisher: Routledge
Total Pages: 159
Release: 2017-07-05
Genre: Sports & Recreation
ISBN: 1351548328

Soft Power Politics- Past and Present: Football and Baseball on the Western Pacific Rim illustrates the momentous expanse and moment of sport in the Asia Pacific region and through these essays dealing with two of the most prodigious global team sports confronts various cultural clashes that Samuel Huntington would ensure the end of civilisation. They also demonstrate the power sport has to change the world and to inspire and unite people globally. All who sail under the flag ofSport as ingenuous as it may seem to the host of cynics that abounds, believe that dialogues that emerge from arguments included in this text represent communication of the highest order and have the potential to produce the cohesion that can close some of those cracks that Huntington said would open up along, what he called the fault lines between civilisations.This book was published as a special issue of the International Journal of the History of Sport.

The New Public Diplomacy

The New Public Diplomacy
Author: J. Melissen
Publisher: Springer
Total Pages: 242
Release: 2005-11-22
Genre: Political Science
ISBN: 0230554938

After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.

Cultural Diplomacy: Beyond the National Interest?

Cultural Diplomacy: Beyond the National Interest?
Author: Ien Ang
Publisher: Routledge
Total Pages: 190
Release: 2018-02-02
Genre: Social Science
ISBN: 1317209583

Cultural Diplomacy: Beyond the National Interest? is the first book bringing together, from the perspective of the cultural disciplines, scholarship that locates contemporary cultural diplomacy practices within their social, political, and ideological contexts, while examining the different forces that drive them. The contributions to this book have two methodologies: the first, to deconstruct and demystify cultural diplomacy, notably the ‘hype’ that accompanies it, especially when it is yoked to the notion of ‘soft power’; the second, to better understand how contemporary cultural diplomacy actually operates. In applying a cultural lens to the question, this book probes whether there can be such a thing as a cultural diplomacy ‘beyond the national interest’. This book was originally published as a special issue of the International Journal of Cultural Policy.

Soft Power Superpowers

Soft Power Superpowers
Author: Yasushi Watanabe
Publisher: Routledge
Total Pages: 346
Release: 2015-01-28
Genre: Business & Economics
ISBN: 1317459644

The term "soft power" describes a country's ability to get what it wants by attracting rather than coercing others - by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests.This book analyzes the soft power assets of the United States and Japan, and how they contributed to one of the most successful, if unlikely, bilateral relationships of the twentieth century. Sponsored by the U.S. Social Science Research Council and the Japan Foundation's Center for Global Partnership, the book brings together anthropologists, political scientists, historians, economists, diplomats, and others to explore the multiple axes of soft power that operate in the U.S.-Japanese relationship, and between the United States and Japan and other regions of the world.The contributors move beyond an "either-or" concept of hard versus soft power to a more dynamic interpretation, and demonstrate the important role of non-state actors in wielding soft power. They show how public diplomacy on both sides of the Pacific - bolstered by less formal influences such as popular cultural icons, product brands, martial arts, baseball, and educational exchanges - has led to a vibrant U.S.-Japanese relationship since World War II despite formidable challenges. Emphasizing the essentially interactive nature of persuasion, the book highlights an approach to soft power that has many implications for the world today.

Soft Power in Central Asia

Soft Power in Central Asia
Author: Kirill Nourzhanov
Publisher: Rowman & Littlefield
Total Pages: 293
Release: 2021-05-25
Genre: History
ISBN: 1793650780

Central Asia often evokes images of imperial power rivalry dating back to the 19th century. Yet as the region’s international politics becomes more complex in the age of globalization, the need for new ways of looking at its many actors is more pressing than ever. Today even the traditional great powers rely increasingly on subtle forms of influence to augment their military might and economic clout in order to achieve their objectives in Central Asia. Bearing this in mind, Soft Power in Central Asia examines the patterns of attraction and persuasion that help shape the political choices of countries in the region. Starting with an investigation of soft power projection by the US, Russia and China, it sheds light on normative transfer and public diplomacy of the European Union, Turkey and Israel, and concludes with a discussion of the Central Asian republics’ active stance in the competition for the hearts and minds. Containing original chapters contributed by leading experts in the field, the volume will appeal to scholars and professionals with interest in international relations, political science and Central Asian studies.