Special Issue On Innovation In Markets And Its Capitalisation In The Digital Scenario
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| Author | : Nripendra P. Rana |
| Publisher | : Springer Nature |
| Total Pages | : 337 |
| Release | : 2019-11-11 |
| Genre | : Business & Economics |
| ISBN | : 3030243745 |
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
| Author | : Marina L. Gavrilova |
| Publisher | : Springer |
| Total Pages | : 190 |
| Release | : 2016-07-20 |
| Genre | : Computers |
| ISBN | : 3662530902 |
The LNCS journal Transactions on Computational Science reflects recent developments in the field of Computational Science, conceiving the field not as a mere ancillary science but rather as an innovative approach supporting many other scientific disciplines. The journal focuses on original high-quality research in the realm of computational science in parallel and distributed environments, encompassing the facilitating theoretical foundations and the applications of large-scale computations and massive data processing. It addresses researchers and practitioners in areas ranging from aerospace to biochemistry, from electronics to geosciences, from mathematics to software architecture, presenting verifiable computational methods, findings, and solutions, and enabling industrial users to apply techniques of leading-edge, large-scale, high performance computational methods. This, the 28th issue of the Transactions on Computational Science journal, is comprised of extended versions of selected papers from the International Conference on Cyberworlds, CyberWorlds 2015, held in Gotland, Sweden, in October 2015. The first paper is a position paper, presenting open problems and identifying future directions within the domain. The remaining 8 papers focus on a range of topics, including virtual reality, games, haptic modeling, cybersecurity, brain wave analysis, shape parameterization, projects, and data mining.
| Author | : Ashish Arora |
| Publisher | : MIT Press |
| Total Pages | : 351 |
| Release | : 2004-01-30 |
| Genre | : Business & Economics |
| ISBN | : 0262261367 |
The past two decades have seen a gradual but noticeable change in the economic organization of innovative activity. Most firms used to integrate research and development with activities such as production, marketing, and distribution. Today firms are forming joint ventures, research and development alliances, licensing deals, and a variety of other outsourcing arrangements with universities, technology-based start-ups, and other established firms. In many industries, a division of innovative labor is emerging, with a substantial increase in the licensing of existing and prospective technologies. In short, technology and knowledge are becoming definable and tradable commodities. Although researchers have made significant advances in understanding the determinants and consequences of innovation, until recently they have paid little attention to how innovation functions as an economic process. This book examines the nature and workings of markets for intermediate technological inputs. It looks first at how industry structure, the nature of knowledge, and intellectual property rights facilitate the development of technology markets. It then examines the impacts of these markets on firm boundaries, the division of labor within the economy, industry structure, and economic growth. Finally, it examines the implications of this framework for public policy and corporate strategy. Combining theoretical perspectives from economics and management with empirical analysis, the book also draws on historical evidence and case studies to flesh out its research results.
| Author | : Machado, Carolina |
| Publisher | : IGI Global |
| Total Pages | : 347 |
| Release | : 2022-05-20 |
| Genre | : Business & Economics |
| ISBN | : 1668423413 |
In todays' competitive environments, only the most creative and innovative organizations are able to survive. These dynamic organizations continuously establish and develop strategies that leverage their creativity and their innovative abilities to attain long-term success and maintain their competitive edge. Further study on the uses and benefits of creative management in the business sector is required to ensure businesses not only survive but expand and flourish. Creativity Models for Innovation in Management and Engineering introduces innovative research on creativity and innovation in the management and engineering fields and considers the importance of having resilient and inventive leaders in the competitive business world. Covering a wide range of topics such as business performance, knowledge management, entrepreneurship, and agribusiness, this reference work is ideal for engineers, managers, business owners, policymakers, academicians, researchers, practitioners, scholars, researchers, instructors, and students.
| Author | : Bonnie Kaplan |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 745 |
| Release | : 2004-06-30 |
| Genre | : Business & Economics |
| ISBN | : 1402080948 |
Information Systems Research: Relevant Theory and Informed Practice comprises the edited proceedings of the WG8.2 conference, "Relevant Theory and Informed Practice: Looking Forward from a 20-Year Perspective on IS Research," which was sponsored by IFIP and held in Manchester, England, in July 2004. The conference attracted a record number of high-quality manuscripts, all of which were subjected to a rigorous reviewing process in which four to eight track chairs, associate editors, and reviewers thoughtfully scrutinized papers by the highly regarded as well as the newcomers. No person or idea was considered sacrosanct and no paper made it through this process unscathed. All authors were asked to revise the accepted papers, some more than once; thus, good papers got better. With only 29 percent of the papers accepted, these proceedings are significantly more selective than is typical of many conference proceedings. This volume is organized in 7 sections, with 33 full research papers providing panoramic views and reflections on the Information Systems (IS) discipline followed by papers featuring critical interpretive studies, action research, theoretical perspectives on IS research, and the methods and politics of IS development. Also included are 6 panel descriptions and a new category of "bright idea" position papers, 11 in all, wherein main points are summarized in a pithy and provocative fashion.
| Author | : Muddassar Sarfraz |
| Publisher | : Frontiers Media SA |
| Total Pages | : 267 |
| Release | : 2022-08-11 |
| Genre | : Science |
| ISBN | : 2889767620 |
| Author | : Ronald Legarski |
| Publisher | : SolveForce |
| Total Pages | : 634 |
| Release | : 2024-09-28 |
| Genre | : Reference |
| ISBN | : |
In The Art and Science of Questions, Ronald Legarski explores the profound power of questioning in shaping human thought, innovation, and discovery. Whether in business, science, education, or everyday life, the ability to ask the right question can lead to deeper understanding, better decisions, and groundbreaking ideas. This book offers a comprehensive guide to mastering the art of inquiry, covering various types of questions—from open-ended to leading, reflective, and hypothetical—and providing practical methods for applying them in real-world contexts. With insights drawn from philosophy, psychology, leadership, and technology, this book equips readers with the tools to ask more effective questions and unlock the full potential of inquiry. Legarski also delves into the future of questioning, examining how artificial intelligence, virtual reality, and quantum computing will revolutionize how we ask and answer questions in the coming decades. Whether you're a student, a professional, or simply a curious mind, The Art and Science of Questions will transform the way you approach problem-solving, learning, and communication. Key Features: Detailed exploration of question types, including funneling, Socratic, and reflective questioning. Real-world case studies demonstrating the impact of effective questioning across various fields. Practical strategies for improving critical thinking, decision-making, and leadership through inquiry. Insight into the future of questioning with AI and emerging technologies. Published by SolveForce, 2024.
| Author | : |
| Publisher | : |
| Total Pages | : 96 |
| Release | : 2001-08-14 |
| Genre | : |
| ISBN | : |
The Advocate is a lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States.
| Author | : Ronny Baierl |
| Publisher | : Springer |
| Total Pages | : 208 |
| Release | : 2019-08-02 |
| Genre | : Business & Economics |
| ISBN | : 3030201384 |
Digital technologies have become a new economic and social force, reshaping traditional business models, strategies, structures, and processes. Digital entrepreneurship, which focuses on creating new ventures and transforming existing businesses by developing novel digital technologies or their novel usage, is seen as a critical pillar for economic growth, job creation, and innovation by many countries. Further, digital technologies have also enabled the growth of the sharing economy, linking owners and users and disrupting the previous dualism of businesses and customers.This volume discusses the management of new technology-based firms and technology projects initiated in academic or industrial contexts. The contributions feature new theoretical concepts, ethical considerations, empirical data analysis (qualitative and quantitative), archival and historical methods, design science approaches, action and field research, as well as management science methods, informatics and cybernetics.
| Author | : Penelope M. Abernathy |
| Publisher | : John Wiley & Sons |
| Total Pages | : 270 |
| Release | : 2018-11-20 |
| Genre | : Social Science |
| ISBN | : 1119218047 |
A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company's unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.
