Marketing of High-technology Products and Innovations

Marketing of High-technology Products and Innovations
Author: Jakki J. Mohr
Publisher: Pearson Prentice Hall
Total Pages: 584
Release: 2010
Genre: Business & Economics
ISBN: 9780136049968

This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.

Digital and Social Media Marketing

Digital and Social Media Marketing
Author: Nripendra P. Rana
Publisher: Springer Nature
Total Pages: 337
Release: 2019-11-11
Genre: Business & Economics
ISBN: 3030243745

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Neutrosophic Sets and Systems, Vol. 44, 2021. Special issue: Impact of neutrosophy in solving the Latin American's social problems

Neutrosophic Sets and Systems, Vol. 44, 2021. Special issue: Impact of neutrosophy in solving the Latin American's social problems
Author: Florentin Smarandache
Publisher: Infinite Study
Total Pages: 475
Release:
Genre: Mathematics
ISBN:

This special issue reflects the impact of neutrosophic theory in Latin America, especially after creating the Latin American Association of Neutrosophic Sciences. Among the areas of publication most addressed in the region are found in the interrelation of social sciences and neutrosophy, presenting outstanding results in these research areas. The main objective of this special issue is to divulge the impact publication related to the Neutrosophic theory and explore new areas of research and application in the region. The SI reflects the influence of the neutrosophic publications in Latin America by opening new research areas mainly related to Neutrosophic Statistics, Plithogeny, and NeutroAlgebra. Furthermore, it is worth mentioning the incorporation of authors from new countries in the region, such as Paraguay, Uruguay, and Panama, to have authors in total from 15 countries, 12 of them from the Latin American region.

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
Author: Dadwal, Sumesh Singh
Publisher: IGI Global
Total Pages: 532
Release: 2019-11-15
Genre: Business & Economics
ISBN: 1799801330

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.

International conference on Recent Innovations in Engineering and Technology

International conference on Recent Innovations in Engineering and Technology
Author: Pradosh Ch. Patnaik
Publisher: EduPedia Publications (P) Ltd
Total Pages: 89
Release:
Genre:
ISBN: 1539626458

Publisher of Print Proceedings of Conference Papers Edupedia Publications Pvt Ltd, New Delhi Date of Conference 26th November 2016 Venue of Conference Aurora’s Scientific, Technological & Research Academy Conference Organizers Name and Details 1. Ch. Srilatha – Deputy Director 2. Pradosh Ch. Patnaik – HOD(CSE) Phone (Inc. Area code) 040-64633637 Mobile 9553119444 Email [email protected] Address Bandlaguda, Chandrayangutta, Hyderabad. State Telangana District Hyderabad Pincode 500005 Website (if any) www.astra.edu.in

The Oxford Handbook of Innovation Management

The Oxford Handbook of Innovation Management
Author: Mark Dodgson
Publisher: OUP Oxford
Total Pages: 722
Release: 2013-12-19
Genre: Business & Economics
ISBN: 0191003875

The Oxford Handbook of Innovation Management offers a comprehensive and timely analysis of the nature and importance of innovation and the strategies and practices that can be used to improve organizational benefits from innovation. Innovation is centrally important for business and national competitiveness, and for the quality and standard of living around the world, but it does not happen by itself. For innovation to succeed, it needs to be properly managed. With contributions from 49 world-leading scholars, the Handbook explores the many sources of innovation, the broader social, economic, and technological contexts that encourage and constrain it, and the cutting-edge strategies and practices of innovation management. The book addresses the traditional concerns of innovation management—such as managing R&D, intellectual property, and creativity, and the contributions of science and marketing—but substantially extends traditional areas of interest. In this new volume, chapters examine emerging topics including design, social networks, open and social innovation, and innovation in business models, ecosystems, services, and platforms. The book explores the importance of innovation management for environmental sustainability, and its evolving nature and practice in Asia. Written in an accessible style, and with carefully selected bibliographies and a comprehensive index, the Handbook offers a uniquely authoritative and wide-ranging source of knowledge about innovation management. Each chapter identifies key issues and reviews the most important research findings. Future research questions are identified. The Handbook will be invaluable for students and faculty studying, researching, and teaching innovation, and for managers seeking to improve innovation outcomes in their organizations.

Marketing and Mobile Financial Services

Marketing and Mobile Financial Services
Author: Aijaz A. Shaikh
Publisher: Routledge
Total Pages: 286
Release: 2018-12-21
Genre: Business & Economics
ISBN: 1351174444

Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking actors including telecoms and FinTech firms as well as other participants, such as PayPal and Amazon, in developing and deploying innovative financial and payment services is undeniable. Peer2peer (P2P) payments from nonbank services are becoming increasingly commonplace and will shortly be codified by EC (EU?) regulations requiring banks to provide access to consumer data for third-party app developers and service providers. Three major mobile financial systems—mobile banking, mobile payments, and branchless banking—currently dominate the electronic retail banking sector. Although interconnected and interrelated, their business models, regulatory frameworks, and target markets are distinct. This book provides a unified perspective on MFS and discusses its evolution, growth, and future, as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular. Academics and researchers in digital and financial marketing will find this book an invaluable resource, as will bank executives, regulators, policy makers, FinTech professionals, and anyone interested in how mobile technology, social media and financial services will increasingly intersect.

Capability Building and Global Innovation Networks

Capability Building and Global Innovation Networks
Author: Michael Gastrow
Publisher: Routledge
Total Pages: 139
Release: 2017-10-02
Genre: Business & Economics
ISBN: 1317383753

This book explores the dynamics of global innovation networks and their implications for development. Knowledge is often seen as the main determinant of economic growth, competitiveness and employment. There is a strong causal interaction between capability building and the growth in demand for, and supply of, technical and organizational innovation. This complex of skills, knowledge and innovation holds great potential benefit for development, particularly in the context of developing countries. However, despite evidence of the increasing importance of knowledge and innovation, there has been relatively little research to understand the distribution and coordination of innovation and knowledge-intensive economic activities on a global scale – and what this might mean for economic development. Each chapter – though sharing an underlying conception of innovation systems, innovation networks and their relation to capability-building and development – takes a different theoretical stance. The authors explore the emerging relationship between competence building and the structure of global innovation networks, thus providing a valuable new perspective from which to critically assess their development potential. This book was originally published as a special issue of Innovation and Development.