Lubricant Marketing, Selling, and Key Account Management

Lubricant Marketing, Selling, and Key Account Management
Author: R. David Whitby
Publisher: CRC Press
Total Pages: 437
Release: 2022-09-21
Genre: Technology & Engineering
ISBN: 1000683974

The global lubricants market exceeds $110 billion, with strong future-estimated annual growth projections. While much has been written about the technical aspects of lubricant development, Lubricant Marketing, Selling, and Key Account Management fills a need for a comprehensive guide on the important commercial aspects of the business, offering unique and valuable insights from a veteran of the industry. It answers questions and offers insights on how to effectively market and sell all types of lubricants, including automotive, industrial, mining, marine, agricultural and aerospace, among others. Covers how and why people and companies buy lubricants. Instructs readers how to research and analyze markets and use the results to plan marketing and sales campaigns and activities. Details how to identify specific target market segments and sell to key lubricant accounts. Discusses how to forecast future demand for lubricants in all types of global markets. This practical book is written for technical and non-technical readers involved in the sale and management of lubricant products and offers hands-on guidance for how to successfully navigate and grow your profitability in this vitally important product sector.

Information Literacy Instruction that Works

Information Literacy Instruction that Works
Author: Patrick Ragains
Publisher: American Library Association
Total Pages: 361
Release: 2013-06-27
Genre: Language Arts & Disciplines
ISBN: 1555708609

Information literacy and library instruction are at the heart of the academic library’s mission. But how do you bring that instruction to an increasingly diverse student body and an increasingly varied spectrum of majors? In this updated, expanded new second edition, featuring more than 75% new content, Ragains and 16 other library instructors share their best practices for reaching out to today’s unique users. Readers will find strategies and techniques for teaching college and university freshmen, community college students, students with disabilities, and those in distance learning programs. Alongside sample lesson plans, presentations, brochures, worksheets, handouts, and evaluation forms, Ragains and his contributors offer proven approaches to teaching students in the most popular programs of study, including English Literature Art and Art History Film Studies History Psychology Science Agricultural Sciences and Natural Resources Hospitality Business Music Anthropology Engineering Coverage of additional special topics, including legal information for non-law students, government information, and patent searching, make this a complete guide to information literacy instruction.

Handbook of Research on Social and Cultural Dynamics in Indian Cinema

Handbook of Research on Social and Cultural Dynamics in Indian Cinema
Author: Biswal, Santosh Kumar
Publisher: IGI Global
Total Pages: 401
Release: 2020-06-26
Genre: Social Science
ISBN: 1799835138

Cinema in India is an entertainment medium that is interwoven into society and culture at large. It is clearly evident that continuous struggle and conflict at the personal as well as societal levels is depicted in cinema in India. It has become a reflection of society both in negative and positive ways. Hence, cinema has become an influential factor and one of the largest mass communication mediums in the nation. Social and Cultural Dynamics in Indian Cinema is an essential reference source that discusses cultural and societal issues including caste, gender, oppression, and social movements through cinema and particularly in specific language cinema and culture. Featuring research on topics such as Bollywood, film studies, and gender equality, this book is ideally designed for researchers, academicians, film studies students, and industry professionals seeking coverage on various aspects of regional cinema in India.

China’s Reform: History, Logic, and Future

China’s Reform: History, Logic, and Future
Author: Guoqiang Tian
Publisher: Springer Nature
Total Pages: 463
Release: 2022-10-03
Genre: Business & Economics
ISBN: 9811954704

This book is about where to go and what to do in China’s reform. Its comprehensive overview and economic analysis of China’s reform offers a coverage not found in other English language text. It provides an overview of China’s development and reform practice, an economic analysis of China’s market-oriented reform and a brief introduction to the theoretical origin, practices, and defects of the planned economy. In so doing, this book demonstrates that the key to the success of China’s reform lies in drawing reasonable governance boundaries between government and the market and between government and society. It further discusses the basic elements required for modernizing China’s state governance system and conducts an analysis of China’s reform and development in 13 key fields. The analysis is based on three dimensions—theoretical logic, practical knowledge, and a historical perspective. This book proposes three elements of comprehensive state governance—inclusive economic institutions; the state capacity to plan and implement policies and laws; and an inclusive and transparent civil society with democracy, the rule of law, fairness, and justice. Its analysis also features the novel application of mechanism design theory by employing the two core ideas of information and incentives and a new research methodology consisting of “three dimensions and six natures”. This book reviews and grasps China’s reform through a qualitative analysis of economic theories and an empirical analysis of statistics from a historical perspective spanning over 180 years. It is proposed to be an important reference for understanding the past, present, and future of China’s reform and teaching about the potential economic superpower. It can also serve as an essential resource for those who are interested in China's economic reform and development.