This is a book of inspirational short stories of people and circumstances that influenced the author to dedicate his life to conservation out on the land. Stories of how land management effects natural resources of soil, water, air, animals, and plants. Stories of how conservation messages (secrets, if you will) were shared with ranchers, farmers, and others throughout the author's conservation career and how they benefited. The story of how he came to create a nationally televised, conservation-based, half-hour weekly show and became a television personality, hosting the show for four years is featured also. Stories of developing technical knowledge, skills, and abilities are included as well as stories of leadership development. Stories are included that may inspire others to affect positive changes in their businesses whether or not they are out on the land. The stories contain lessons to be learned and are inspirational for those who wish to work in conservation careers to develop their own journeys to share conservation secrets out on the land. Some stories are humorous, a few may strike an emotional chord with some, and all stories are factual and contain teachable moments. The breadth and depth of the author's experiences are weaved in the stories of working with ranchers, other land managers, and agency employees. An enjoyable read covering about seven decades of out on the land conservation stories.