Soft Power Superpowers
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| Author | : Yasushi Watanabe |
| Publisher | : Routledge |
| Total Pages | : 346 |
| Release | : 2015-01-28 |
| Genre | : Business & Economics |
| ISBN | : 1317459644 |
The term "soft power" describes a country's ability to get what it wants by attracting rather than coercing others - by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests.This book analyzes the soft power assets of the United States and Japan, and how they contributed to one of the most successful, if unlikely, bilateral relationships of the twentieth century. Sponsored by the U.S. Social Science Research Council and the Japan Foundation's Center for Global Partnership, the book brings together anthropologists, political scientists, historians, economists, diplomats, and others to explore the multiple axes of soft power that operate in the U.S.-Japanese relationship, and between the United States and Japan and other regions of the world.The contributors move beyond an "either-or" concept of hard versus soft power to a more dynamic interpretation, and demonstrate the important role of non-state actors in wielding soft power. They show how public diplomacy on both sides of the Pacific - bolstered by less formal influences such as popular cultural icons, product brands, martial arts, baseball, and educational exchanges - has led to a vibrant U.S.-Japanese relationship since World War II despite formidable challenges. Emphasizing the essentially interactive nature of persuasion, the book highlights an approach to soft power that has many implications for the world today.
| Author | : Joseph S Nye Jr |
| Publisher | : PublicAffairs |
| Total Pages | : 216 |
| Release | : 2009-04-28 |
| Genre | : Political Science |
| ISBN | : 0786738960 |
Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.
| Author | : Yasushi Watanabe |
| Publisher | : Routledge |
| Total Pages | : 329 |
| Release | : 2015-01-28 |
| Genre | : Business & Economics |
| ISBN | : 1317459652 |
The term "soft power" describes a country's ability to get what it wants by attracting rather than coercing others - by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests.This book analyzes the soft power assets of the United States and Japan, and how they contributed to one of the most successful, if unlikely, bilateral relationships of the twentieth century. Sponsored by the U.S. Social Science Research Council and the Japan Foundation's Center for Global Partnership, the book brings together anthropologists, political scientists, historians, economists, diplomats, and others to explore the multiple axes of soft power that operate in the U.S.-Japanese relationship, and between the United States and Japan and other regions of the world.The contributors move beyond an "either-or" concept of hard versus soft power to a more dynamic interpretation, and demonstrate the important role of non-state actors in wielding soft power. They show how public diplomacy on both sides of the Pacific - bolstered by less formal influences such as popular cultural icons, product brands, martial arts, baseball, and educational exchanges - has led to a vibrant U.S.-Japanese relationship since World War II despite formidable challenges. Emphasizing the essentially interactive nature of persuasion, the book highlights an approach to soft power that has many implications for the world today.
| Author | : Hendrik W. Ohnesorge |
| Publisher | : Springer Nature |
| Total Pages | : 323 |
| Release | : 2019-11-22 |
| Genre | : Political Science |
| ISBN | : 3030299228 |
This book explores the phenomenon of soft power in international relations. In the context of current discourses on power and global power shift s, it puts forward a comprehensive taxonomy of soft power and outlines a methodological roadmap for its empirical study. To that end, the book classifies soft power into distinct components - resources, instruments, reception, and outcomes - and identifies relevant indicators for each of these categories. Moreover, the book integrates previously neglected aspects into the concept of soft power, including the significance of (political) personalities. A broad range of historical examples is drawn upon to illustrate the effects of soft power in international relations in an innovative and analytically differentiated way. A central methodological contribution of this book consists in highlighting the value of comparative-historical analysis (CHA) as a promising approach for empirical analyses of the soft power of different actors on the international stage. By introducing a comprehensive taxonomy of soft power, the book offers an innovative and substantiated perspective on a pivotal phenomenon in today’s international relations. As the forces of attraction in world politics continue to gain in importance, it provides a valuable asset for a broad readership. This book was the winner of the 2021 ifa (German Institute for Foreign Cultural Relations) Research Award on Foreign Cultural Policy. “In this important and thoughtful book, Hendrik Ohnesorge explains and advances our knowledge of the ways that soft power, public diplomacy, and charismatic personal diplomacy are shaping the international relations of our global information age.” Joseph S. Nye, Jr., Harvard University and author of The Future of Power
| Author | : Joseph S Nye Jr |
| Publisher | : PublicAffairs |
| Total Pages | : 322 |
| Release | : 2011-02-01 |
| Genre | : Political Science |
| ISBN | : 1586488929 |
The Future of Power examines what it means to be forceful and effective in a world in which the traditional ideas of state power have been upended by technology, and rogue actors. Joseph S. Nye, Jr., a longtime analyst of power and a hands-on practitioner in government, delivers a new power narrative that considers the shifts, innovations, bold technologies, and new relationships that are defining the twenty-first century. He shows how power resources are adapting to the digital age and how smart power strategies must include more than a country's military strength. At the beginning of the twenty-first century, unsurpassed in military strength and ownership of world resources, the United States was indisputably the most powerful nation in the world. Today, China, Russia, India, and others are increasing their share of world power resources. Information once reserved for the government is now available for mass consumption. The Internet has literally put power at the fingertips of nonstate agents, allowing them to launch cyberattacks from their homes. The cyberage has created a new power frontier among states, ripe with opportunity for developing countries. To remain at the pinnacle of world power, the United States must adopt a strategy that designed for a global information age.
| Author | : Joseph S Nye Jr |
| Publisher | : Basic Books |
| Total Pages | : 329 |
| Release | : 2016-03-01 |
| Genre | : Political Science |
| ISBN | : 0465094163 |
Is America still Number 1? A leading scholar of international politics and former State Department official takes issue with Paul Kennedy and others and clearly demonstrates that the United States is still the dominant world power, with no challenger in sight. But analogies about decline only divert policy makers from creating effective strategies for the future, says Nye. The nature of power has changed. The real-and unprecedented-challenge is managing the transition to growing global interdependence.
| Author | : Naren Chitty |
| Publisher | : Taylor & Francis |
| Total Pages | : 435 |
| Release | : 2023-07-07 |
| Genre | : Political Science |
| ISBN | : 1000904083 |
The Routledge Handbook of Soft Power (2nd Edition) offers a comprehensive, detailed, and ground-breaking examination of soft power – a key factor in cultural diplomacy, cultural relations, and public diplomacy. Interrogating soft power as influence, the handbook examines manifestations in media, public mind, policy, and theory – in a fraught geopolitical climate, one demanding reconceptualization of soft power’s role in state and civic society behaviour. Part I provides important new conceptualization and critical analysis of soft power from international relations, philosophical, and other social theoretical perspectives; analyses multiple methods of soft power measurement and makes proposals; and connects soft power innovatively with other concepts Part II addresses soft power and contemporary issues by examining new technology and soft power intentions, soft power and states’ performance during the global pandemic, and soft power and values Part III investigates cases from China, France, Greece, Israel, Japan, Kazhakstan, Poland, Russia, South Korea, Spain, Türkiye, and the United States – some in combination. This innovative handbook is a definitive resource for inquirers into soft power desiring to familiarize themselves with cutting-edge debates and research. It will be of interest and value to students, researchers, and policy makers working in cultural relations, international communication, international relations, public diplomacy, and contiguous fields.
| Author | : William M. Tsutsui |
| Publisher | : |
| Total Pages | : 85 |
| Release | : 2010 |
| Genre | : Civilization, Modern |
| ISBN | : 9780924304620 |
Japanese Popular Culture and Globalization is the only concise overview of Japan's phenomenal impact on world pop culture available in English. Surveying Japanese forms from anime (animation) and manga (comic books) to monster movies and Hello Kitty products, this volume is an accessible introduction to Japan's pop creativity and its appeal worldwide. Written in an accessible style and illustrated with more than 20 photographs, Japanese Popular Culture and Globalization combines a historical approach to the evolution and diffusion of Japanese pop with interdisciplinary perspectives from anthropology, literary studies, political science, and the visual arts. Includes a useful glossary of terms and a bibliography of recommended readings.
| Author | : Sarina Theys |
| Publisher | : Taylor & Francis |
| Total Pages | : 112 |
| Release | : 2024-09-12 |
| Genre | : Political Science |
| ISBN | : 1040132154 |
This book critically engages with the concepts of small states and soft power and advances a new approach to defining small states, a new conceptualisation of soft power, and a method for empirically analysing the exercise of soft power. It revisits the concepts of small states and soft power with a focus on Bhutan and Qatar and their approach to exercise soft power to achieve their foreign policy goals. Building on two main perspectives to define small states – the objective approach and the subjective perspective – this book offers an intersubjective approach to define states as small. The intersubjective approach requires a shared understanding between states that a certain state is small. The book further highlights the importance of deconstructing the meaning of size and to separate the notion of size from the concept of power because size is not always indicative of power. It argues that although small states tend to have fewer material resources than large states, they nevertheless can have influence through the exercise of soft power. Soft power is in this book defined as the ability of an actor to convince another actor that something is true. Convincing deals with the beliefs of an actor and is a mental decision rather than a physical action. This book argues that the exercise of soft power can be analysed through examining the development, projection, and reception of identities. The findings of this book show that Bhutan was more successful than Qatar in exercising soft power and explains the reasons for this variation. Aimed at a multidisciplinary audience, this book will be of particular interest to practitioners, scholars, and students of International Relations, Political Power, Small States, and Area Studies.
| Author | : Craig Hayden |
| Publisher | : Lexington Books |
| Total Pages | : 309 |
| Release | : 2012 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0739142585 |
The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of international influence. The book examines four cases--Japan, Venezuela, China, and the United States--to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country. This study explores the notion of soft power as a set of theoretical arguments about power, and as a reflection of how nation-states perceive what is an increasingly necessary perspective on international relations in an age of ubiquitous global communication flows and encroaching networks of non-state actors. Through an analysis of policy discourse, public diplomacy initiatives, and related programs of strategic influence, soft power in each case represents a localized set of assumptions about the requirements of persuasion, the relevance of foreign audiences to state goals, and the perception of what counts as a soft power resource. This timely analysis provides an unprecedented comparative investigation of the relationship between soft power and public diplomacy.
