Social Virality
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| Author | : Emanuele M. Barboni Dalla Costa |
| Publisher | : EBC Edizioni |
| Total Pages | : 69 |
| Release | : 2021-02-16 |
| Genre | : Psychology |
| ISBN | : |
Social Virality: Creating Compelling, Innovative, and Emotionally Charged Content Are you ready to unlock the secrets of creating magnetic stories that captivate and engage your audience? Look no further than “Social Virality,” the book that will empower you to effortlessly spread your ideas and story to a global audience. Here’s what you’ll discover within the pages of this captivating read: Understanding the Concept of Viral Spread: Gain insights into how you can leverage modern technology to easily disseminate your ideas and reach an unprecedented number of people worldwide. Emotional Engagement: Empathy, Stimuli, Feelings: Learn how to craft content that triggers intense emotions within your readers, forging a powerful connection with them and leaving a lasting impact. Unearthing the Creative Idea That Works: Unleash your creativity as you uncover proven techniques for generating innovative ideas that captivate your target audience and have the potential to go viral. Sideways Actions to Achieve Goals: Explore unconventional strategies that will help you achieve your objectives in ways that may surprise even you. Monetizing Successful Stories: Discover effective methods for transforming a successful story into tangible financial returns, enabling you to capitalize on its popularity and create lucrative opportunities. Format Replicability and Parodies: Dive into the concept of replicability for your stories while also learning how to navigate any parodies or imitations that may arise along the way. Talent and Originality: What Makes You Special?: Embrace what sets you apart from others by harnessing your unique talents and originality, ensuring that your voice stands out amidst the noise. Driving Sharing Behavior: The Currency of Social Validation: Tap into psychological triggers that incentivize people to share your stories, ultimately creating a powerful social currency around your content. Generating Word-of-Mouth with Strong and Frequent Stimuli: Learn how to generate strong and consistent word-of-mouth by providing stimuli that resonate deeply with your audience. Prepare to embark on a journey into the realms of sociology, psychology, and marketing as you uncover the strategies necessary to spread your story like wildfire. Purchase “Social Virality” today and start creating content that will captivate the world!
| Author | : Maria Petrescu |
| Publisher | : Business Expert Press |
| Total Pages | : 139 |
| Release | : 2014-05-21 |
| Genre | : Business & Economics |
| ISBN | : 1606498134 |
Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing that includes a short overview of its history and evolution. The author provides a viral marketing toolkit—exploring the use of each tool in social media, as well as differences between connected terms such as marketing buzz. Viral advertising, as a significant tool and source of viral message, is discussed in detail with examples of various companies’ viral campaigns. The focus is on how and where businesses can post messages with viral objectives and which consumer segment is the center of the initial targeting initiative. This book is for anyone—students and professors in business and communication schools, as well as marketing practitioners.
| Author | : Karine Nahon |
| Publisher | : Polity |
| Total Pages | : 202 |
| Release | : 2013-11-25 |
| Genre | : Computers |
| ISBN | : 0745671292 |
In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events.
| Author | : Adam Penenberg |
| Publisher | : Hachette UK |
| Total Pages | : 272 |
| Release | : 2010-01-07 |
| Genre | : Business & Economics |
| ISBN | : 1848945248 |
You read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? In creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later...
| Author | : Tony D. Sampson |
| Publisher | : U of Minnesota Press |
| Total Pages | : 247 |
| Release | : 2012 |
| Genre | : Philosophy |
| ISBN | : 0816670056 |
In this thought-provoking work, Tony D. Sampson presents a contagion theory fit for the age of networks. Unlike memes and microbial contagions, Virality does not restrict itself to biological analogies and medical metaphors. It instead points toward a theory of contagious assemblages, events, and affects. For Sampson, contagion is not necessarily a positive or negative force of encounter; it is how society comes together and relates. Sampson argues that a biological knowledge of contagion has been universally distributed by way of the rhetoric of fear used in the antivirus industry and other popular discourses surrounding network culture. This awareness is also detectable in concerns over too much connectivity, such as problems of global financial crisis and terrorism. Sampson's "virality" is as established as that of the biological meme and microbe but is not understood through representational thinking expressed in metaphors and analogies. Rather, Sampson interprets contagion theory through the social relationalities first established in Gabriel Tarde's microsociology and subsequently recognized in Gilles Deleuze's ontological worldview. According to Sampson, the reliance on representational thinking to explain the social behavior of networking--including that engaged in by nonhumans such as computers--allows language to overcategorize and limit analysis by imposing identities, oppositions, and resemblances on contagious phenomena. It is the power of these categories that impinges on social and cultural domains. Assemblage theory, on the other hand, is all about relationality and encounter, helping us to understand the viral as a positively sociological event, building from the molecular outward, long before it becomes biological.
| Author | : Daniel Chandler |
| Publisher | : Oxford University Press |
| Total Pages | : 257 |
| Release | : 2016-03-03 |
| Genre | : Computers |
| ISBN | : 0192518526 |
This fascinating dictionary covers the whole realm of social media, providing accessible, authoritative, and concise entries centred primarily on websites and applications that enable users to create and share content, or to participate in social networking. From the authors of the popular Dictionary of Media and Communication, Daniel Chandler and Rod Munday, comes a title that complements and supplements their previous dictionary, and that will be of great use to social media marketing specialists, bloggers, and to any general internet user.
| Author | : Valérie Schafer, Fred Pailler |
| Publisher | : Walter de Gruyter GmbH & Co KG |
| Total Pages | : 201 |
| Release | : 2024-04-13 |
| Genre | : |
| ISBN | : 3111311651 |
| Author | : Raymond Wayne |
| Publisher | : Estalontech |
| Total Pages | : |
| Release | : 2018-12-17 |
| Genre | : Business & Economics |
| ISBN | : 8829576972 |
Being Socially VIRAL Works Viral marketing is a phenomenon. It works and works well. Why? Because it puts the power in the hands of the people. It doesn’t rely on advertising executives, million dollar campaigns or celebrity endorsements. It is real, down-to-earth, grassroots marketing that, when it comes down to it, might be advertising in its purest form. Viral marketing, while driven by strategy and well-planned messaging, is only successful when its audience is captivated. A marketing campaign will only go “viral” if people like it and ultimately, share it with others. Therefore, they have the power. Not the marketer. Online business owners and internet marketers alike understand the important role viral marketing plays in the success of their businesses today. Social media networks have become just as much about business as they are about pleasure. Facebook, Twitter, Pinterest , LinkedIn, YouTube and other key players are now joining us in the boardroom and in sales meetings. Blogs are replacing news media in many ways, and we must adapt our marketing approach to become players in this game. Being Socially Viral is inherently self-serving . To be truly effective, viral marketing must include a give and take approach. You must engage others, take part in conversation, and give as much as you get. In other words, don’t expect your message to spread itself. Viral marketing takes time, careful planning and well-thought out execution. With a little bit of creativity and a true understanding of your target market, viral marketing has the ability to skyrocket your business to new heights. Not only should you consider the favor of your current customer base, but approach your viral marketing campaign in such a way that encourages – and makes them want to – share your business with others. . So, learn to engage in your viral marketing campaign. Be social on social networks, share others information and they in turn, will share yours. Viral marketing is a give and take and the more you give, the more you will get. There is an unspoken set of expectations that accompany viral marketing, and the most important of all is to respect those you are marketing to. If you do, they will recognize that and most likely help you on your way to going viral.
| Author | : Jonah Berger |
| Publisher | : Simon and Schuster |
| Total Pages | : 256 |
| Release | : 2016-05-03 |
| Genre | : Business & Economics |
| ISBN | : 1451686587 |
Upper Saddle River, N.J. : Creative Homeowner,
| Author | : Robin L. Nabi |
| Publisher | : SAGE |
| Total Pages | : 657 |
| Release | : 2009-09-11 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1412959969 |
Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.
