Social Smarts Strategies That Earn Free Book Publicity

Social Smarts Strategies That Earn Free Book Publicity
Author: Anne Hart
Publisher: iUniverse
Total Pages: 267
Release: 2006-03
Genre: Authors and publishers
ISBN: 0595392210

Empathy and social smarts help you earn free book publicity by connecting you with key people, media, schools, and the publications of nonprofit agencies. As a writer, you can promote your own book and earn free book publicity by connecting key people, media, and nonprofits' newsletters with schools. Social intelligence used in book promotion is like a three-ring circus. Use empathy, that is people smarts, as a catalyst to bring together schools, nonprofit agencies, and authors. Observe, simplify, and offer commitment as charisma. Query editors of nonprofit publications. These nonprofit agencies often publish high-circulation newsletters and sometimes also publish sizable, glossy magazines. Some produce videos or documentaries. To connect with the nonprofit agencies' editors, use your social intelligence skills to make connections in the nonprofit agencies' public relations and communications departments. Join public relations societies, national associations, and help out the nonprofit agencies or organizations of your choice focusing on what gets published in their magazines or newsletters. If you want to earn free publicity for your book, supply these editors with facts, findings, and trends. Bring the nonprofits in contact with schools. When you talk to school assemblies or classrooms, relate your book topic to any specific work or project done by a nonprofit association for whom you could write an article for that association's newsletter or glossy magazine. Use social intelligence to connect to people. What you need to earn free publicity is self-awareness and an understanding of how the main topic of your book influences your own behavior and how others perceive your behavior.

Maximize Your Social

Maximize Your Social
Author: Neal Schaffer
Publisher: John Wiley & Sons
Total Pages: 226
Release: 2013-09-06
Genre: Business & Economics
ISBN: 1118756681

Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

Youtility

Youtility
Author: Jay Baer
Publisher: Penguin
Total Pages: 242
Release: 2013-06-27
Genre: Business & Economics
ISBN: 1101633883

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

Growth Hacking - a How to Guide on Becoming a Growth Hacker

Growth Hacking - a How to Guide on Becoming a Growth Hacker
Author: Joe Casanova
Publisher: Csnv Books
Total Pages: 158
Release: 2013-08-14
Genre:
ISBN: 9780615868714

So, you're interested in growth hacking. Maybe you know a little about it, maybe you've never heard about it, maybe you're the inventor of the term and you're scoping out the competition (hi, Sean!) No matter who you are, you're not looking to make a business grow - it's your looking to make a business erupt like Vesuvius. You're looking to spread like blue jeans and the Beatles - to become an uninterrupted facet of modern life, like automobiles, cable television and Facebook. In the digital age, there is such a proliferation of choice and competition that it is no longer enough for a business to "get people in the door." A consumer can easily try a product, make a snap decision on its relative value, and leave with no more effort than clicking "unsubscribe" to the first auto-drip e-mail that arrives in their inbox. Recent societal and technological developments have introduced an urgent need for online businesses to focus on retention and engagement. The more engaged users are, the more likely they are to refer friends, family, professional contacts and like minded people to their particular community, which in itself organically drives acquisition. This results in a larger user base, which increases engagement and thus retention and referral. This is a concept known as virality, which is the evolution of the concept of "word-of-mouth marketing." Virality is the way that you accomplish that benevolent positive feedback loop. As a growth hacker, virality is what you are about, because you are responsible for driving explosive, exponential growth for a company, a la Twitter, YouTube and Pinterest. Your job is to do the years of work that make something an "overnight success." After the roar of the crowd has subsided and their fickle attention spans start to scan the horizon for the next big thing, it's your job to shake it all up, re-engage them and turn your huge growth gains into a long-term, sustainable user base. This is not marketing. This is not product development. This is not entrepreneurship. This is growth hacking.

Smashwords Book Marketing Guide (2018 Edition)

Smashwords Book Marketing Guide (2018 Edition)
Author: Mark Coker
Publisher: Mark Coker
Total Pages: 160
Release: 2018-02-08
Genre: Language Arts & Disciplines
ISBN: 1452300038

This free book marketing primer provides authors easy-to-implement advice on how to market their books at Smashwords and major ebook retailers. It starts with an overview of how Smashwords helps promote your book, and then provides 41 simple do-it-yourself marketing tips. The book is useful to all authors, even those who don't yet publish on Smashwords. Updated August 23, 2013.

Here and Now and Then

Here and Now and Then
Author: Mike Chen
Publisher: MIRA
Total Pages: 347
Release: 2019-01-29
Genre: Fiction
ISBN: 1488099588

From the New York Times bestselling author of Star Wars: Brotherhood A Goodreads Choice Awards 2019 Semifinalist One of BookBub’s Best Science Fiction Books of 2019 One of Book Riot’s Best Books of 2019 So Far One of The Nerd Daily’s Best Debut Novels of 2019 Featured in The Millions “A Year in Reading” One of Entropy’s Best Fiction Books of 2019 He’ll go anywhere and any when to save his daughter Kin Stewart is an everyday family man: working in IT, trying to keep the spark in his marriage, struggling to connect with his teenage daughter. But his current life is a far cry from his previous career…as a time-traveling secret agent from over a century in the future. Stranded in suburban San Francisco since the 1990s after a botched mission, Kin has kept his past hidden from everyone around him, until one afternoon, his “rescue” team arrives—eighteen years too late. Their mission: return Kin to 2142, where he’s been gone only weeks, not years, and where another family is waiting for him. A family he can’t remember. Torn between two lives, Kin’s desperate efforts to stay connected to both will threaten to destroy the agency and even history itself. With his daughter’s very existence at risk, he will have to take one final trip to save her—even if it means breaking all the rules of time travel in the process. “Heartfelt and thrilling… Chen’s concept is unique, and [his characters’] agony is deeply moving. Quick pacing, complex characters, and a fascinating premise.”—Publishers Weekly, starred review

Smartphone Smart Marketing

Smartphone Smart Marketing
Author: Robb Wallace
Publisher: Robb Wallace Media
Total Pages: 200
Release: 2021-01-01
Genre: Business & Economics
ISBN: 099568734X

It is time to become the content creator and marketeer you always dreamed of being? If you have a smartphone, then you are ready to create and build an audience for your brand or business. You have the technology and this book will give you the knowledge and practical skills to use it. Smartphone Smart Marketing is the follow-up book to the successful title Smartphone Media Production. It is written by award-winning filmmaker, professional digital marketer and content creator Robb Wallace. Robb has over sixteen years of experience in the field as well as an award-winning degree in Broadcast Production. In 2016 Smartphone Media Production showed its readers how to plan, capture, edit and distribute content (branded photography, audio, video and live streams) with only their phones. In this updated and fully revised version, Robb is back with even more great content including chapters on content marketing, social media channels and social media strategies. Who is this book for? It is for people who; Don't know how to create content to market their brand. Don't have the funds for a marketing manager but are willing to put in the hard work and learn the skills. Don't have a big budget for expensive things like promo videos, marketing images, social media campaigns. Don't know where to start when launching a new business or product. Have tried and failed to create engaging content for social media and are looking for a guide. Aspire to be a social media influencer. Wish to enter employment as a marketing professional. Interested in digital marketing. Need real-world digital skills to grow their business. Are interested in entrepreneurial skills. Are looking to create better images, videos or live streams. So if you want a solid, no-nonsense, practical overview to content marketing and media production, using only your smartphone, Smartphone Smart Marketing is the book for you. The book includes cheat guides, best apps, worked examples and more. Let's get to work, buy your copy, grab your phone, it’s time to leave the competition behind. Acclaim for Smartphone Media Production from 2016 “Received! Dove in - Liked what I saw! Really useful stuff”. Peter Shankman “This book is fantastic and would highly recommend it for anyone starting to get into making videos on their phone.” Stewart Richardson professional photographer. “This book has helped me increase my understanding and develop some really good strategies on maximising the use of smartphones and social media in a variety of ways, from personal use through to improving business reach. Excellent stuff!” Amazon. “So impressed I hired him” Peter Syme adventure specialist and business owner. “As a self-employed business owner, keeping up with changes in technology can be overwhelming, I found this book full of great information, presented in a clear and practical way – full of advice and resources to keep you on your toes.” Chris Wain Unique Adventure Tours Scotland. “I am a gent of a certain age and have had to embrace technology and the Internet as an adult and not something that I have grown up with or was taught at school. I run a Facebook page and a small stall making and selling custom props and toys and wanted to take things to the next level and having no experience in media production this sounded perfect. From my perspective the book is full of all the basic information I needed to get started making the most of my Facebook page and filming video, taking photographs and getting them out there on social media to get the most impact. Then the book is also full of everything else needed to take things even further, how to follow up on the social media interest and even loads of information coming from a business point of view which I’m sure I will use down the line as I take things further. Overall this book had everything I needed to get me up and running on social media, producing what I feel is way better quality content than I could have ever imagined I was capable of and all with a single piece of hardware, my Smartphone, it’s amazing.” Big Al Monkeytron Collective.

#Getsocialsmart

#Getsocialsmart
Author: Katie Lance
Publisher: Createspace Independent Publishing Platform
Total Pages: 0
Release: 2017
Genre: Social media
ISBN: 9781541273313

"Tired of spinning your wheels when it comes to social media? In this book, I take you through the nuts and bolts of what it takes to create a smart and sustainable social media strategy that will help you grow your business!

Spin Sucks

Spin Sucks
Author: Gini Dietrich
Publisher: Pearson Education
Total Pages: 165
Release: 2014
Genre: Business & Economics
ISBN: 078974886X

Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.