Social Semiotics for a Complex World

Social Semiotics for a Complex World
Author: Bob Hodge
Publisher: John Wiley & Sons
Total Pages: 256
Release: 2016-11-02
Genre: Language Arts & Disciplines
ISBN: 0745696244

Social semiotics reveals language's social meaning – its structures, processes, conditions and effects – in all social contexts, across all media and modes of discourse. This important new book uses social semiotics as a one-stop shop to analyse language and social meaning, enhancing linguistics with a sociological imagination. Social Semiotics for a Complex World develops ideas, frameworks and strategies for better understanding key problems and issues involving language and social action in today's hyper-complex world driven by globalization and new media. Its semiotic basis incorporates insights from various schools of linguistics (such as cognitive linguistics, critical discourse analysis and sociolinguistics) as well as from sociology, anthropology, philosophy, psychology and literary studies. It employs a multi-modal perspective to follow meaning across all modes of language and media, and a multi-scalar approach that ranges between databases and one-word slogans, the local and global, with examples from English, Chinese and Spanish. Social semiotics analyses twists and turns of meanings big and small in complex contexts. This book uses semiotic principles to build a powerful, flexible analytic toolkit which will be invaluable for students across the humanities and social sciences.

Multimodality

Multimodality
Author: Gunther R. Kress
Publisher: Taylor & Francis
Total Pages: 234
Release: 2010
Genre: Language Arts & Disciplines
ISBN: 0415320607

Gunther Kress, a pioneer in the field of multimodality and the co-author of the bestselling Reading Images, produces a comprehensive theoretical framework for the study of the topic providing sample analyses and suggestions for further reading.

Semiotic Rotations

Semiotic Rotations
Author: SunHee Kim Gertz
Publisher: IAP
Total Pages: 230
Release: 2007-03-01
Genre: Psychology
ISBN: 1607527146

The title of our volume on interdisciplinary semiotics is situated in a geographical metaphor and points to the possibility of uncovering meanings through shifting perspectives as well as to the possibility of understanding how these various modes of meaning are articulated and framed in particular cultural instances. Regardless of medium, semiotic rotations permit play between the surface and underlying levels of a communication, reveal the relationship between open and closed systems of signification, and modulate shades of meaning caught between the visible and invisible. Readerly play in these sets of apparent oppositions reveals that the less each pairing is held to be a coupling of oppositions and the more they are observed through perspectives gained by semiotic rotations, then the more complex and rich the modes of meaning may become.

Introducing Social Semiotics

Introducing Social Semiotics
Author: Theo Van Leeuwen
Publisher: Psychology Press
Total Pages: 322
Release: 2005
Genre: Language Arts & Disciplines
ISBN: 9780415249430

Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism and the rhythm of a rapper's speech provide readers with the knowledge and skills they need to be able to analyse and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.

Social Semiotics

Social Semiotics
Author: Robert Ian Vere Hodge
Publisher: Cornell University Press
Total Pages: 300
Release: 1988
Genre: Language Arts & Disciplines
ISBN: 9780801495151

A textbook in communication and cultural studies. It offers a comprehensive approach to the study of the ways in which meaning is constituted in social life.

Political Religion, Everyday Religion: Sociological Trends

Political Religion, Everyday Religion: Sociological Trends
Author: Pål Repstad
Publisher: BRILL
Total Pages: 221
Release: 2019-04-09
Genre: Social Science
ISBN: 9004397965

Distinguished contributors focus on the relationship between politics and religion, and on ordinary people’s religious life. These topics are approached through empirical studies and theoretical discussions, and editor Pål Repstad demonstrates the need for a closer relationship between the two topics.

Multimodality, Learning and Communication

Multimodality, Learning and Communication
Author: Jeff Bezemer
Publisher: Routledge
Total Pages: 170
Release: 2015-11-19
Genre: Language Arts & Disciplines
ISBN: 1317418433

This state-of-the-art account of research and theorizing brings together multimodality, learning and communication through detailed analyses of signmakers and their meaning-making in museums, hospitals, schools and the home environment. By analyzing video recordings, photographs, screenshots and print materials, Jeff Bezemer and Gunther Kress go well beyond the comfortable domains of traditional sites of (social) semiotic and multimodal research. They steer away from spurious invention and naming of ever more new and exciting domains, focusing instead on fundamentals in assembling a set of tools for current tasks: namely, describing and analyzing learning and communication in the contemporary world as one integrated field. The theory outlined in the book is grounded in the findings of the authors’ wide-ranging empirical investigations. Each chapter evaluates the work that is being done and has been done, challenging accepted wisdom and standing much of it on its head. With extensive illustrations and many examples presented to show the reach and applicability of the theory, this book is essential reading for all those working in multimodality, semiotics, applied linguistics and related areas. Images from the book are also available to view online at www.routledge.com/9780415709620/

Universe of the Mind

Universe of the Mind
Author: Юрий Михайлович Лотман
Publisher: Indiana University Press
Total Pages: 306
Release: 1990
Genre: Literary Criticism
ISBN: 9780253214058

Universe of the Mind A Semiotic Theory of Culture Yuri M. Lotman Introduction by Umberto Eco Translated by Ann Shukman A major book by one of the initiators of cultural studies. "Universe of the Mind is an ambitious, complex, and wide-ranging book that semioticians, textual critics, and those interested in cultural studies will find stimulating and immensely suggestive." --Journal of Communication "Soviet semiotics offers a distinctive, richly productive approach to literary and cultural studies and Universe of the Mind represents a summation of the intellectual career of the man who has done most to guarantee this." --Slavic and East European Journal Universe of the Mind addresses three main areas: meaning and text, culture, and history. The result is a full-scale attempt to demonstrate the workings of the semiotic space or intellectual world. Part One is concerned with the ways that texts generate meaning. Part Two addresses Lotman's central idea of the semiosphere--the domain in which all semiotic systems can function--presented through an analogy with the global biosphere. Part Three focuses on semiotics from the point of view of history. A seminal text in cultural semiotics, the book's ambitious scope also makes it applicable to disciplines outside semiotics. The book will be of great interest to those concerned with cultural studies, anthropology, Slavic studies, critical theory, philosophy, and historiography. Yuri Mikhailovich Lotman is the founder of the Moscow-Tartu School and the initiator of the discipline of cultural semiotics.

Critical Semiotics

Critical Semiotics
Author: Gary Genosko
Publisher: Bloomsbury Publishing
Total Pages: 201
Release: 2016-09-22
Genre: Language Arts & Disciplines
ISBN: 1472596382

Critical Semiotics provides long overdue answers to questions at the junction of information, meaning and 'affect'. The affective turn in cultural studies has received much attention: a focus on the pre-individual bodily forces, linked to automatic responses, which augment or diminish the body's capacity to act or engage with others. In a world dominated by information, how do things that seem to have diminished meaning or even no meaning still have so much power to affect us, or to carry on our ability to affect the world? Linguistics and semiotics have been accused of being adrift from the affective turn and not accounting for these visceral forces beneath or generally other from conscious knowing. In this book, Gary Genosko delivers a detailed refutation, with analyses of specific contributions to critical semiotic approaches to meaning and signification. People want to understand how other people are moved and to understand embodied social actions, feelings and passions at the same time as understanding how this takes place. Semiotics must make the affective turn.

Cybersemiotics

Cybersemiotics
Author: Søren Brier
Publisher: University of Toronto Press
Total Pages: 505
Release: 2008-01-01
Genre: Literary Criticism
ISBN: 0802092209

Cybersemiotics not only builds a bridge between science and culture, it provides a framework that encompasses them both.