Social Networks And Post Purchase Behavior
Download Social Networks And Post Purchase Behavior full books in PDF, epub, and Kindle. Read online free Social Networks And Post Purchase Behavior ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
| Author | : Mauro Maia Laruccia |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2018 |
| Genre | : |
| ISBN | : |
This study aims to study the influence of social networks in post-purchase, that is, in the mentions of customers presented on the internet. Concepts of digital marketing and post-purchase behavior are discussed in this work. Digital marketing means doing marketing through digital tools. It is the set of strategic actions applied in digital media (internet and mobile technologies), to win and retain customers, increasing the company's market share. The main discussion in post-purchase behavior is assessing the cognitive adequacy of the solution chosen in the purchase of a product/service concerning an initial problem, especially when the consumer believes has been deceived. The research problem was: how can post-consumer behavior influence marketing strategies on social media? The Scup tool used as a data collection procedure for surveying social media mentions about AliExpress. As a result, after applying the filter described in the procedures, we obtained 71 records (N = 71) collected in the period from October 29, 2015, to November 4, 2015, which reflect the behavior of the consumer about the post-purchase process. The result of the popularization of social networks has changed the relationship between companies and their publics. In the past those relations was processed through official customer service channels, today is via social networks, where customers expose their positive or negative opinions about product or service purchased by a particular company. Retailers like AliExpress need to improve customer experience throw social media.
| Author | : Daniel Birke |
| Publisher | : John Wiley & Sons |
| Total Pages | : 164 |
| Release | : 2013-07-24 |
| Genre | : Mathematics |
| ISBN | : 111869967X |
Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume. Until recently, it has been difficult to measure this interdependence, mainly because data on social networks was difficult to collect and not readily available. More and more companies such as mobile phone carriers or social networking sites such as Facebook are collecting such data electronically. Daniel Birke illustrates in compelling real-world case studies how companies use social networks for marketing purposes and which statistical analysis and unique datasets can be used. Social Networks and their Economics: Explores network effects and the analysis of social networks, whilst providing an overview of the state-of-the art research. Looks at consumption interdependences between friends and peers: Who is influencing who through which channels and to what degree? Presents statistical methods and research techniques that can be used in the analysis of social networks. Examines SNA and its practical application for marketing purposes. Features a supporting website www.wiley.com/go/social_networks featuring SNA visualizations and business case studies. Aimed at post-graduate students involved in social network analysis, industrial economics, innovation and consumer marketing, this book offers a unique perspective from both an academic and practitioner point of view on how social networks can help understand and influence consumer behaviour. This book will prove to be a useful resource for marketing practitioners from companies where social network data is available and for consulting companies who advise businesses on marketing and social media related issues.
| Author | : Angeline Close Scheinbaum |
| Publisher | : Routledge |
| Total Pages | : 426 |
| Release | : 2017-09-14 |
| Genre | : Psychology |
| ISBN | : 1351683802 |
The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.
| Author | : Matthew Reyes |
| Publisher | : BoD – Books on Demand |
| Total Pages | : 144 |
| Release | : 2020-03-04 |
| Genre | : Business & Economics |
| ISBN | : 1789238552 |
This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single chapters authored by various researchers and edited by an expert active in the research area. All chapters are complete in itself but united under a common research study topic. This publication aims at providing a thorough overview of the latest research efforts by international authors and open new possible research paths for further novel developments.
| Author | : Behl, Abhishek |
| Publisher | : IGI Global |
| Total Pages | : 377 |
| Release | : 2018-12-04 |
| Genre | : Business & Economics |
| ISBN | : 1522572090 |
Risks and uncertainties?market, financial, operational, social, humanitarian, environmental, and institutional?are the inherent realities of the modern world. Stock market crashes, demonetization of currency, and climate change constitute just a few examples that can adversely impact financial institutions across the globe. To mitigate these risks and avoid a financial crisis, a better understanding of how the economy responds to uncertainties is needed. Maintaining Financial Stability in Times of Risk and Uncertainty is an essential reference source that discusses how risks and uncertainties affect the financial stability and security of individuals and institutions, as well as probable solutions to mitigate risk and achieve financial resilience under uncertainty. Featuring research on topics such as financial fraud, insurance ombudsman, and Knightian uncertainty, this book is developed for researchers, academicians, policymakers, students, and scholars.
| Author | : Sarah Zaraket |
| Publisher | : Routledge |
| Total Pages | : 126 |
| Release | : 2020-12-23 |
| Genre | : Business & Economics |
| ISBN | : 1000327620 |
This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consumers process it. Consumer Behaviour and Social Network Sites tackles different themes relating to negative eWOM. Drawing on both intensive scientific research and professional examples, it bridges the gap between the academic and professional worlds. The book contrasts negative social eWOM to traditional WOM while discussing the specificities of different social networking sites in diffusing such information. It looks at why and how consumers decide to create, share and react to negative social eWOM, suggesting that there are more reasons than are commonly presumed for consumers to articulate themselves on these platforms. It also provides an appreciation of web users' behaviours with regards to negative social eWOM and how it can alter their decision-making journey. The book concludes with several strategies and key takeaways to deal with and prevent negative social eWOM. Most books on WOM are purely professional and lack the theoretical contextualization of the issue. Moreover, they often provide insights on brand-to-consumer conversation but not consumer-to-consumer (C2C) communication. This short book provides marketing academics, students and practitioners with an important insight into these C2C communications that can potentially be harmful to brands.
| Author | : Angeline Close Scheinbaum |
| Publisher | : Routledge |
| Total Pages | : 402 |
| Release | : 2012-05-04 |
| Genre | : Business & Economics |
| ISBN | : 1136342214 |
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
| Author | : Emi Moriuchi |
| Publisher | : Business Expert Press |
| Total Pages | : 166 |
| Release | : 2019-04-04 |
| Genre | : Business & Economics |
| ISBN | : 194897679X |
Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers’ vote of confidence, which is a form of social proof. CGC allows consumers to be involved with the companies’ marketing strategy. Brands and companies have enabled consumers to be producers of original content, cocreators for an existing brand, and curators for trending ideas in the marketing place. The author explains why it is even more important today that brands need consumers’ voices to advocate their brands. In this lively and practical book, she uses theories to explain consumers’ psychology and offers practical examples of which social media platforms are conducive to CGC and why. In addition, she explains how consumers use CGC in different countries, the importance of influencer marketing, and ultimately teaches the strategy of using CGC effectively.
| Author | : Tarnanidis, Theodore |
| Publisher | : IGI Global |
| Total Pages | : 413 |
| Release | : 2023-08-01 |
| Genre | : Business & Economics |
| ISBN | : 1668487551 |
Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use social media platforms to find relevant and reliable information for structuring their preferences and making evaluations. Web 2.0 tools in the digital age provide consumers with a plethora of interactive and user control information that helps them acquire and share brand information, which in turn impacts their purchase decision preferences. The bulk of the data produced by social media tools provides brand marketers with information about the consumers’ wants, beliefs, commitment habits, and purchasing intentions, which in turn is useful for the development and implementation of marketing strategies. Social Media and Online Consumer Decision Making in the Fashion Industry provides critical research on effective methods, techniques, and tools for evaluating the impacts of social media on the consumer decision-making process. The book explores the pertinence of web-based social media tools and how the fashion business sector can benefit from social media innovation approaches in digital environments. Covering topics such as mobile apps, consumer decision-making processes, and communication technologies, this book is ideal for students, brand executives, marketing professionals, researchers interested in social media technology, and more.
| Author | : Supriya Pathak |
| Publisher | : Woven Words Publishers |
| Total Pages | : 180 |
| Release | : 2019-05-14 |
| Genre | : |
| ISBN | : 9789386897954 |
The new era of social media advertising is here. It has created powerful opportunities to tell brand stories at scale, in context and direct to your target audiences online in a meaningful way.Globally, social media ad spending is estimated to rise 21 percent to $58 billion while video ad spending is rising 19 percent to $32 billion in 2018 and Mark Zuckerberg has created the most preferred social media platforms by advertisers. Digital ad spend is only going to continue to grow. It is no longer optional but now essential to leverage your marketing spend with targeted ads and digital campaigns across all social platforms.Social media is rapidly developing and increasingly assuming a significant role in the lives of consumers, especially the youth. Since the youth are growing up in a world of new and rapidly changing technologies, they are more likely to make use of the new media in their daily activities. Over the past decade, marketers have been actively targeting the youth market, since this market is a demographically and economically more attractive and rewarding market.Despite the enormous marketing potential, growing usage and widespread progression of social media, it is apparent that marketers have not fully capitalized on this opportunity and are hesitant to using social media as a medium for influencing purchasing behavior and conducting marketing .This book explains how to social media advertisement, influence the customer behaviour. The book explains when and why social media advertisement is necessary and then the strength of social media: likability, trustworthiness, and a great cause.
