Social Media Livestreaming
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| Author | : Peter Stewart |
| Publisher | : Routledge |
| Total Pages | : 417 |
| Release | : 2017-11-22 |
| Genre | : Social Science |
| ISBN | : 1351807986 |
The Live-Streaming Handbook will teach you how to present live-video shows from your phone and stream them straight to Facebook and Twitter. With this book and your favourite social media apps, you will be able to run your own TV station for your home or work. Peter Stewart, an experienced TV and radio presenter, producer and author, now shares the training he’s given to professional broadcasters with you! From structuring and developing a show, to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried and tested formats for your live-video show, alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies. Also included are: a foreword by Al Roker (NBC's The Today Show); practical steps for using popular live-streaming apps, such as Facebook Live and Twitter; nearly 80 colour images of live-streaming events, screenshots and gadgets; a detailed walk-through of how to successfully present and produce your live-streaming show; advice on analysing and exploiting viewer metrics to increase followers; more than 130 quotes of real-world advice from expert producers of online media content; over 700 links to online case studies, articles, research and background reading. With this extensive manual you will gain a competitive edge in the world of online live-streaming. This book is invaluable to entrepreneurs, professionals and students working in journalism, public relations, marketing and digital media, as well as general readers interested in live-streaming at home.
| Author | : Claudette G. Artwick |
| Publisher | : Routledge |
| Total Pages | : 93 |
| Release | : 2018-12-07 |
| Genre | : Computers |
| ISBN | : 0429997426 |
Social Media Livestreaming: Design for Disruption? addresses a host of emerging issues concerning social media livestreaming, exploring this technology as a disruption and its potential to shape journalism practice and influence society. Live visual images increasingly inundate our digital screens. While once restricted to broadcast news organizations, "going live" is becoming ubiquitous, fueled by smartphones and social networks. As livestreams and eyewitness video permeate our social media feeds, a wide range of possibilities for journalism and society are unfolding. Using international case studies, interviews with journalists, and survey research with citizens, this book explores major themes including livestreaming’s implications for journalism practice and news content production; citizen activism and participation in democracy; ethical, legal, safety and privacy considerations; and the role of livestreaming in shaping public perception. Social Media Livestreaming: Design for Disruption? is ideal for multiple audiences, from academic researchers to professional journalists and social media practitioners as well as policy-makers and organizations.
| Author | : AMC College |
| Publisher | : Advanced Micro Systems Sdn Bhd |
| Total Pages | : 83 |
| Release | : 2022-11-01 |
| Genre | : Computers |
| ISBN | : |
Live streaming platforms are video hosting solutions that allow users to upload and broadcast video content to their audience. Businesses use online video platforms to share videos for the purpose of lead generation, building brand awareness, advertising, and providing paid access to video streaming.
| Author | : Rory Ames-Hyatt |
| Publisher | : Rory Ames-Hyatt |
| Total Pages | : 138 |
| Release | : 2019-11-06 |
| Genre | : Business & Economics |
| ISBN | : |
Get Ready To Find Out How Your Business Can Easily Tap Into This Booming Multi-Billion Dollar Industry! The ever-changing world of social media marketing means that you need to constantly find new tactics to stay ahead of your competition. And when it comes to building brand awareness - whether for a bricks and mortar business, an eCommerce store, or your personal brand - video marketing dominates as the premium way to get your message out to your potential customers. Now, over the past few years a new and revolutionary piece of social tech has risen up to become the most effective way to reach your target audience… and that technology is called Live Streaming Video. You see, the live streaming video industry is so much more than just online gaming. In fact, this market is projected to grow to over seventy billion dollars by 2023, making it one of the most cutting edge ways for entrepreneurs and influencers to reach out to clients in real time. And with Social Media Marketing Live you will have everything you need to begin taking advantage of live streaming video - which can help you bring in extra sales, generate more leads, and really push your brand to WIN BIG online! What You Will Learn Inside Social Media Marketing Live: + Find out how even absolute beginners can use this pioneering marketing innovation. + Master the art of driving traffic to your website or store through a live streaming broadcast. + Learn the key differences between the most popular live streaming platforms - and discover which platform offers the best fit for your brand. + Get all of the very best tips on running a smooth live streaming show (without a single hitch!). + Plus so much more!
| Author | : T. L. Taylor |
| Publisher | : Princeton University Press |
| Total Pages | : 328 |
| Release | : 2018-10-16 |
| Genre | : Social Science |
| ISBN | : 0691184976 |
A look at the revolution in game live streaming and esports broadcasting Every day thousands of people broadcast their gaming live to audiences over the internet using popular sites such as Twitch, which reaches more than one hundred million viewers a month. In these new platforms for interactive entertainment, big esports events featuring digital game competitors live stream globally, and audiences can interact with broadcasters—and each other—through chat in real time. What are the ramifications of this exploding online industry? Taking readers inside home studios and backstage at large esports events, Watch Me Play investigates the rise of game live streaming and how it is poised to alter how we understand media and audiences. Through extensive interviews and immersion in this gaming scene, T. L. Taylor delves into the inner workings of the live streaming platform Twitch. From branding to business practices, she shows the pleasures and work involved in this broadcasting activity, as well as the management and governance of game live streaming and its hosting communities. At a time when gaming is being reinvented through social media, the potential of an ever-growing audience is transforming user-generated content and alternative distribution methods. These changes will challenge the meaning of ownership and intellectual property and open the way to new forms of creativity. The first book to explore the online phenomenon Twitch and live streaming games, Watch Me Play offers a vibrant look at the melding of private play and public entertainment.
| Author | : Jennifer Holt |
| Publisher | : Routledge |
| Total Pages | : 279 |
| Release | : 2013-12-04 |
| Genre | : Performing Arts |
| ISBN | : 113508128X |
As patterns of media use become more integrated with mobile technologies and multiple screens, a new mode of viewer engagement has emerged in the form of connected viewing, which allows for an array of new relationships between audiences and media texts in the digital space. This exciting new collection brings together twelve original essays that critically engage with the socially-networked, multi-platform, and cloud-based world of today, examining the connected viewing phenomenon across television, film, video games, and social media. The result is a wide-ranging analysis of shifting business models, policy matters, technological infrastructure, new forms of user engagement, and other key trends affecting screen media in the digital era. Connected Viewing contextualizes the dramatic transformations taking place across both media industries and national contexts, and offers students and scholars alike a diverse set of methods and perspectives for studying this critical moment in media culture.
| Author | : Palau-Sampio, Dolors |
| Publisher | : IGI Global |
| Total Pages | : 420 |
| Release | : 2021-11-12 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1799880591 |
The loss of credibility of traditional media and democratic institutions points to the important challenges for the democratic system. Social networks have allowed new political and social actors to disseminate their messages, which has raised diversity. However, it has also lowered the standards for the circulation of messages and has increased disinformation and hate speech. Contemporary Politics, Communication, and the Impact on Democracy addresses communication and politics and the impact on democracy. This book offers a valuable contribution regarding the challenges and threats faced by traditional and stable democracies while disinformation, polarization, and populism have a main role in the present hybrid communicative scenario. Covering topics such as digital authoritarianism, emotional and rational frames, and political conflict on social media, this is an essential resource for political scientists, communication specialists, analysts, policymakers, politicians, critical media scholars, graduate students, professors, researchers, and academicians.
| Author | : Ahmed Al-Masri |
| Publisher | : Springer |
| Total Pages | : 0 |
| Release | : 2019-01-09 |
| Genre | : Computers |
| ISBN | : 9783030016586 |
The book presents high-quality research papers presented at the 1st AUE International research conference, AUEIRC 2017, organized by the American University in the Emirates, held on November 15th-16th, 2017 in Dubai. The book is broadly divided into three sections: Media and Smart Cities, Creative Technologies and Innovation, and Security Risks and Strategic Challenges. The areas covered under these sections are cyber-psychology and digital forensics, cloud RAN architecture, networking functions virtualization, e-Governance and IoT semantic interoperability, ERP security, web-based application and problem-solving skills, smart technologies and advertising, smart technologies for smart cities, smart adaptable navigation systems, turbo codes for security key generation, technology advanced student learning and mobile devices, big data security and privacy, multi-channel buffer enabled technique, physiological signal acquisition in electro-oculography, blockchain and donation-based crowdfunding, smart city and framework development approach, news channel and media education, UAE foreign policy, China-GCC relations, diplomacy in the Internet age, intelligent cyber-security strategies, industry securities and strategic challenges, hybrid alliances and corporate security, security and privacy in smart cities, human computer interaction and e-learning solution, complexity of smart cities governance. The papers included in this book present insightful information on the most recent and relevant research, theories and practices in the field, which aim for a sustainable future.
| Author | : Michael D'Oliveiro |
| Publisher | : Routledge |
| Total Pages | : 134 |
| Release | : 2019-06-03 |
| Genre | : Business & Economics |
| ISBN | : 0429770898 |
Streaming media has irreversibly revolutionised the ways in which media is transmitted and consumed. Most of us engage with streaming media on a daily basis via platforms that deliver our entertainment: Spotify, YouTube and Netflix are new brands which many of us engage with daily for our information and entertainment. It has created upheaval in the entire value chain and wiped out industries slow to adapt to it (like the video store rental chain). And it continues to evolve. Streaming media is transforming business communications in myriad ways, and it is becoming almost as crucial for project managers and marketers to understand streaming technology as it is for media professionals. The Streaming Media Guide demystifies the technology and features behind a successful streaming media service, especially in the context of how it is used by broadcasters and other media organisations. Common terms and systems being used in this space are presented and defined simply and clearly for non-technical readers. Best practice examples from Michael D'Oliveiro's experiences demonstrate how this technology can be successfully implemented. This book equips any media professional with the most basic of traditional media knowledge to enable confident conversations in the typical media organisation they work in. For technology-based graduates or dedicated broadcast professional seeking to refresh their understanding, this book provides enough information to form a solid foundation for day-to-day work. Finally, for leaders in cross-functional senior management matrices, information is provided to enable you to understand and exploit streaming media capabilities as a business. This will be the ultimate reference source, guaranteed to be bedside reading for anyone serious about using streaming media.
| Author | : Nils S. Borchers |
| Publisher | : Routledge |
| Total Pages | : 164 |
| Release | : 2021-12-21 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1000525341 |
This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in many ways and oscillate between intimacy and publicity, authenticity and commercialization, ingratiation and critical distance. From a strategic communication perspective, this variability makes influencers hard to capture: organizations can cooperate with influencers to achieve both marketing and PR objectives. Influencers can act as cooperation partners, integrating commercial content into organic narratives, or as independent critics. Influencers also combine different roles that have traditionally been occupied by separate actors such as intermediary, content distributor, creative content producer, community manager, testimonial, strategic counsellor, and event host. The combination of these roles in just one actor opens new opportunities for strategic communication and can produce appreciated synergy effects. It is therefore hardly surprising that influencer collaborations have become a firmly established instrument in the toolbox of strategic communicators. The chapters in this book were originally published in the International Journal of Advertising and the International Journal of Strategic Communication.
