Social Media Law For Business A Practical Guide For Using Facebook Twitter Google And Blogs Without Stepping On Legal Land Mines
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| Author | : Glen Gilmore |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 273 |
| Release | : 2014-10-03 |
| Genre | : Business & Economics |
| ISBN | : 0071799613 |
How to Avoid Legal Pitfalls on Social Media Social media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earnedsuccess in the time it takes to click a mouse. Written in easy-to-understand, accessible language, Social Media Law for Business reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising "Glen Gilmore stands alone as the authority on social media law. Social Media Law for Business should become a ready reference for business leaders and digital marketers." -- MARK SCHAEFER, bestselling author of Return on Influence "Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right." -- PETER METHOT, managing director of executive education at Rutgers Business School "A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success." -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of Women in High Gear
| Author | : Phil Mennie |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 232 |
| Release | : 2015-10-03 |
| Genre | : Business & Economics |
| ISBN | : 0749474580 |
Few topics are as pressing to policy makers, business leaders and the risk management community as the secure and compliant management of social media. Social Media Risk and Governance is a practical guide to the components and considerations which make up a good social media governance strategy, spanning both external communications channels such as Facebook, Twitter and LinkedIn, as well as enterprise social networks within an organization. Written by social media risk and governance expert Phil Mennie, Social Media Risk and Governance addresses the concepts which professionals in information security, marketing, compliance and risk management need to take into account in their daily practice, guiding us through policy evaluation, planning on social media, information security and fraud risks, how to respond to a crisis or to archive data and more. Featuring examples from companies such as BP, MasterCard, Netflix, PwC, Silk Road, UBS and Yelp, the book is designed to promote cross-functional working between professional users of social media, acknowledging the impact of these technologies across the business and the interaction of the various stakeholders when planning new activities to effectively harness the power of social media safely and successfully for their organization.
| Author | : Daxton Stewart |
| Publisher | : Taylor & Francis |
| Total Pages | : 299 |
| Release | : 2017-02-10 |
| Genre | : Law |
| ISBN | : 1315526123 |
Social media platforms like Facebook, Twitter, Instagram, YouTube, and Snapchat allow users to connect with one another and share information with the click of a mouse or a tap on a touchscreen—and have become vital tools for professionals in the news and strategic communication fields. But as rapidly as these services have grown in popularity, their legal ramifications aren’t widely understood. To what extent do communicators put themselves at risk for defamation and privacy lawsuits when they use these tools, and what rights do communicators have when other users talk about them on social networks? How can an entity maintain control of intellectual property issues—such as posting copyrighted videos and photographs—consistent with the developing law in this area? How and when can journalists and publicists use these tools to do their jobs without endangering their employers or clients? Including two new chapters that examine First Amendment issues and ownership of social media accounts and content, Social Media and the Law brings together thirteen media law scholars to address these questions and more, including current issues like copyright, online impersonation, anonymity, cyberbullying, sexting, and live streaming. Students and professional communicators alike need to be aware of laws relating to defamation, privacy, intellectual property, and government regulation—and this guidebook is here to help them navigate the tricky legal terrain of social media.
| Author | : Karen E. Sutherland |
| Publisher | : Springer Nature |
| Total Pages | : 431 |
| Release | : 2020-12-21 |
| Genre | : Business & Economics |
| ISBN | : 9811546584 |
This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.
| Author | : Robert McHale |
| Publisher | : Que Publishing |
| Total Pages | : 522 |
| Release | : 2012-05-01 |
| Genre | : Computers |
| ISBN | : 0133033643 |
The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business—written specifically for non-attorneys! You already know social media can help you find customers, strengthen relationships, and build your reputation, but if you are not careful, it also can expose your company to expensive legal issues and regulatory scrutiny. This insightful, first-of-its-kind book provides business professionals with strategies for navigating the unique legal risks arising from social, mobile, and online media. Distilling his knowledge into a 100% practical guide specifically for non-lawyers, author and seasoned business attorney, Robert McHale, steps out of the courtroom to review today’s U.S. laws related to social media and alert businesses to the common (and sometimes hidden) pitfalls to avoid. Best of all, McHale offers practical, actionable solutions, preventative measures, and valuable tips on shielding your business from social media legal exposures associated with employment screening, promotions, endorsements, user-generated content, trademarks, copyrights, privacy, security, defamation, and more... You’ll Learn How To • Craft legally compliant social media promotions, contests, sweepstakes, and advertising campaigns • Write effective social media policies and implement best practices for governance • Ensure the security of sensitive company and customer information • Properly monitor and regulate the way your employees use social media • Avoid high-profile social media mishaps that can instantly damage reputation, brand equity, and goodwill, and create massive potential liability • Avoid unintentional employment and labor law violations in the use of social media in pre-employment screening • Manage legal issues associated with game-based marketing, “virtual currencies,” and hyper-targeting • Manage the legal risks of user-generated content (UGC) • Protect your trademarks online, and overcome brandjacking and cybersquatting • Understand the e-discovery implications of social media in lawsuits
| Author | : Kimberly A. Houser |
| Publisher | : Simon and Schuster |
| Total Pages | : 263 |
| Release | : 2022-04-19 |
| Genre | : Law |
| ISBN | : 1621537943 |
Learn how to navigate the ins and outs of the law and social media. How should you respond to a request to remove copyrighted materials from a Facebook page? If you create a Twitter username at work, who owns the username when you change jobs? Can you be sued for libel if someone thinks your posts are defamatory? If you’ve ever asked yourself these kinds of questions, this pioneering legal handbook is for you. Despite the enormous growth in social media usage by businesses and influencers, very little has been written about the laws affecting their activities. In this new edition of the Legal Guide to Social Media, Kimberly A. Houser, law professor and tech attorney, explains the potential pitfalls and how to avoid them including what social media influencers could have done to protect themselves from the lawsuits resulting from the Fyre Festival debacle. Easy-to-understand, comprehensive, and up-to-date, the Legal Guide to Social Media, Second Edition provides the latest information on case law and statutes. It covers everything from privacy laws to the legal considerations in setting up a page or website as well as new governmental regulations. This plain English legal companion offers examples of and solutions to the kinds of situations you can expect to encounter when posting online content, whether for yourself, your own business, or on behalf of your client’s business. You’ll learn how to avoid liability for defamation and third-party posts, how to protect your own content, the unique legal issues surrounding social media in the workplace, and much, much more. The new edition covers new state regulations on privacy, data security and advertising; how to avoid intellectual property infringement actions; and the newer legal risks for influencers.
| Author | : Sherree Westell |
| Publisher | : |
| Total Pages | : 222 |
| Release | : 2018-01-25 |
| Genre | : |
| ISBN | : 9781911035541 |
This book focuses on the practical aspects of dealing with digital and social media legal issues and contracts for businesses on a day-to-day basis. We recommend it particularly for: general and in house legal professionals who need to deal with issues related to their organisations' digital and social media activities without incurring external fees unless really necessary; commercial, corporate and general practitioners whose clients may have requirements for advice in this area from time to time; junior lawyers with limited experience of practising in digital and social media. ABOUT THE AUTHOR Sherree is a consultant solicitor at Woodroffes with well over 20 years experience of advising and acting for clients on all aspects of technology, digital and social media law as well as general commercial and corporate aspects of her clients' businesses. Before joining her current long-established Belgravia law firm, Sherree spent many years at large City and national firms, over 10 of which as a partner.
| Author | : Christopher S. Reed |
| Publisher | : Taylor & Francis |
| Total Pages | : 226 |
| Release | : 2022-10-18 |
| Genre | : Law |
| ISBN | : 1000684482 |
Digital Media Law offers a practical guide to the law of media and communication, focusing on digital channels, models, and technologies. It draws together the aspects of media law that are most critical for those engaged in the production and distribution of digital media, from traditional broadcasters and internet-based services to major internet platforms. As an expert scholar and educator in media law, Christopher S. Reed brings considerable experience as an in-house lawyer for a U.S.-based media company with extensive news, sports, and entertainment operations. This blend of practical and scholarly insight delivers a textbook which packs foundational principles and concepts into the context of the digital environment, focusing on how those doctrines are applied in the face of rapidly evolving newsgathering, production, and distribution technologies. Key features include: "In the News" sections that tie the legal principles to real-world events or situations An integrated fictional case study of a media enterprise Insights into digital media policy This accessible textbook is the ideal companion for advanced undergraduate and graduate students as well as practitioners interested in law, journalism, and media studies.
| Author | : Kimberly A. Houser |
| Publisher | : Allworth |
| Total Pages | : 208 |
| Release | : 2013-11-06 |
| Genre | : Law |
| ISBN | : 9781621532675 |
How should you respond to a request to remove copyrighted materials from a Facebook page? If you create a Twitter handle at work, who owns that handle when you change jobs? Can you be sued for libel if your posts are defamatory? If you’ve ever asked yourself these kinds of questions, this pioneering legal handbook is for you. Despite the enormous growth in social media, scant legal advice is available to help the many people who are posting online. Easy-to-understand, comprehensive, and current, Legal Guide to Social Media provides the latest information on case law and statutes. It covers everything from privacy laws to copyright issues to how to respond to employers’ requests for your social media passwords. This plain English legal companion offers examples of and solutions to the kinds of situations you can expect to encounter when posting online content, whether for personal enjoyment or on behalf of an employer. You’ll learn how to avoid liability for defamation and third-party posts, the legalities of copying and linking to content, how to protect your own content, and much, much more. Whether you’re a marketer, entrepreneur, business owner, new media manager, or simply one of the millions of social media users in the United States, this must-have guide will help you to understand and mitigate the most common legal risks inherent in social media use.
| Author | : Paul Lambert |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 743 |
| Release | : 2015-07-30 |
| Genre | : Law |
| ISBN | : 1780438303 |
"Social media has become the online meeting place. People now communicate on an unparalleled scale. Covering 34 countries, this text provides a useful snapshot of the issues that permeate virtual life. This text will aid lawyers when looking for where to begin when faced with a problem in this fast moving arena." Stephen Mason, barrister, academic and author International Handbook of Social Media Laws is the only title currently available to address social networking laws at an international level. It clearly explains each of the main legal issues and developments across various legal jurisdictions to ensure that a company's social media presence can be fully compliant with the law of each country. It covers all aspects of the law from a UK and international perspective by offering country report chapters that highlight the legal issues, cases and rules in each jurisdiction. Reviews “I was simply riveted ... [expert contributors] of a very high order indeed ... so much more than a worthy compendium of SM laws and cases. It simply brings the whole subject alive ... [it] not merely describes what is going on. It makes you think. That is why this book is so valuable ...” The Rt. Hon. Professor Sir Robin Jacob. Foreword. “Social media has become the online meeting place. People now communicate on an unparalleled scale. Covering 34 countries, this text provides a useful snapshot of the issues that permeate virtual life. This text will aid the lawyer, student, journalist and others when looking for where to begin when faced with a problem in this fast moving arena.” Stephen Mason. Barrister, International expert and author on electronic evidence and electronic signatures. “In one wide-ranging volume, Lambert and the country reporters demonstrate that law can not only keep up with technological change, but can in fact stay well ahead by anticipating upcoming questions. This comprehensive comparative reference will be invaluable for lawyers and students serious about the widespread legal impact of social software, and the myriad ways in which different legal regimes react to these new and growing challenges.” Professor Joshua Fairfield. Washington and Lee University School of Law. The Internet offers amazing and at times bewildering choices, especially when it comes to online social media. This volume is your guiding star, shedding expert light not only on the legal perspectives of issues cropping up, but also on what we can expect the future to hold. An essential work for everyone in the field! Viktor Mayer-Schönberger. Professor Oxford Internet Institute, internet and law expert, author of the bestselling book Delete: The Virtue of Forgetting in the Digital Age.
