Social Media Communication
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| Author | : Jeremy Harris Lipschultz |
| Publisher | : Taylor & Francis |
| Total Pages | : 443 |
| Release | : 2023-07-18 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 100091027X |
This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too.
| Author | : Bu Zhong |
| Publisher | : John Wiley & Sons |
| Total Pages | : 212 |
| Release | : 2021-08-31 |
| Genre | : Business & Economics |
| ISBN | : 1119041619 |
Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practices Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies Identifies a variety of trends involving social media usage, including the app economy and patient care Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change Presents 14 imperative social media topics, each with the power to change the ways you see and use social media Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.
| Author | : Graham Meikle |
| Publisher | : Routledge |
| Total Pages | : 187 |
| Release | : 2016-02-05 |
| Genre | : Social Science |
| ISBN | : 1134660960 |
Social media platforms have captured the attention and imagination of many millions of people, enabling their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But they are also surveillance systems through which those users become complicit in their own commercial exploitation. In this accessible book, Graham Meikle explores the tensions between these two aspects of social media. From Facebook and Twitter to Reddit and YouTube, Meikle examines social media as industries and as central sites for understanding the cultural politics of everyday life. Building on the new forms of communication and citizenship brought about by these platforms, he analyzes the meanings of sharing and privacy, internet memes, remix cultures and citizen journalism. Throughout, Social Media engages with questions of visibility, performance, platforms and users, and demonstrates how networked digital media are adopted and adapted in an environment built around the convergence of personal and public communication.
| Author | : Yan Jin |
| Publisher | : Routledge |
| Total Pages | : 454 |
| Release | : 2022-02-25 |
| Genre | : Business & Economics |
| ISBN | : 1000542963 |
The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response.
| Author | : Dalal Mamta |
| Publisher | : BPB Publications |
| Total Pages | : 156 |
| Release | : 2019-11-04 |
| Genre | : Business & Economics |
| ISBN | : 9388511042 |
Learn to Explode Your Reach with Modern Day Communication Methods, Networking, Social Media, Customers, and moreKey features Covers all the essential topics in an easy to understand and simple manner Utilize social media management tools to manage social media platforms Understand the basics of communication Learn about the features offered by various social media management tools Gain familiarity with popular social media platforms Explore Twitter for business Understand Facebook for businessDescription The book, Modern Communication with Social Media, explores the evolution of communication, communication media, and covers social media in detail. It examines some of the most popular social media platforms available today. The book concludes with an analysis of various social media management tools.Social media enables people to connect with one another, regardless of distance, time, and other factors. For individuals, it is a valuable tool/platform to communicate and share information. For businesses, it is a means to connect with customers and utilize targeted advertising features of social media platforms. The book is a simplified primer or guide to Communication and Social Media.The book begins with exploring the evolution and history of communication and communication media over the centuries. It then moves on to introduce social media in detail. It examines some of the most popular social media platforms available today. The book concludes with an analysis of various social media management tools.By the end of this book, readers would be familiar with the basics of communication concepts, social media and its features and benefits, working with popular social media platforms such as Twitter, Facebook, and so on and they would be aware of major social media management tools.What will you learn Identify the need for communication Trace the history and growth of communication Understand the basics of communication Identify various forms of communication Identify communication channels Identify the features of social media List the benefits of social media Understand the basics of social media platforms Gain familiarity with popular social media platforms Utilize social media management tools to manage social media platformsWho this book is for This book is for those who are looking to familiarize themselves with communication concepts and social media.Table of Contents1. Communication2. Communication Channels3. Social Media4. Twitter5. Facebook6. WhatsApp7. Instagram8. Pinterest9. LinkedIn10. Social Media Management Tools11. AppendixAbout the authorMamta Dalal works in the technology industry and she is proficient in various technologies and products. She is based in Mumbai, India. When she is not busy at work, she can be found engrossed in books, movies, and shows.
| Author | : Karen Freberg |
| Publisher | : SAGE Publications |
| Total Pages | : 489 |
| Release | : 2021-06-30 |
| Genre | : Business & Economics |
| ISBN | : 1071826875 |
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.
| Author | : Carol J. Bruess |
| Publisher | : Lifespan Communication |
| Total Pages | : 0 |
| Release | : 2015 |
| Genre | : Communication in families |
| ISBN | : 9781433127465 |
Family Communication in the Age of Digital and Social Media is an innovative collection of contemporary data-driven research and theorizing about how digital and social media are affecting and changing nearly every aspect of family interaction over the lifespan. The research and thinking featured in the book reflects the intense growth of interest in families in the digital age. Chapters explore communication among couples, families, parents, adolescents, and emerging adults as their realities are created, impacted, changed, structured, improved, influenced and/or inhibited by cell phones, smartphones, personal desktop and laptop computers, MP3 players, e-tablets, e-readers, email, Facebook, photo sharing, Skype, Twitter, SnapChat, blogs, Instagram, and other emerging technologies. Each chapter significantly advances thinking about how digital media have become deeply embedded in the lives of families and couples, as well as how they are affecting the very ways we as twenty-first-century communicators see ourselves and, by extension, conceive of and behave in our most intimate and longest-lasting relationships.
| Author | : Amy Mollett |
| Publisher | : SAGE |
| Total Pages | : 388 |
| Release | : 2017-04-17 |
| Genre | : Social Science |
| ISBN | : 1526414236 |
This dynamic, engaging guide empowers you to go beyond bar charts and jargon-filled journal articles to bring your research online and present it in a way that highlights and maximises its relevance through social media. Drawing upon a wealth of timely, real-world examples, the authors present a framework for fully incorporating social media within each step of the research process. From visualising available data to tailoring social media to meet your needs, this book explores proactive ways to share cutting edge research. A complete ‘how to’ for communicating research through blogs, podcasts, data visualisations, and video, it teaches you how to use social media to: create and share images, audio, and video in ways that positively impacts your research connect and collaborate with other researchers measure and quantify research communication efforts for funders provide research evidence in innovative digital formats reach wider, more engaged audiences in academia and beyond Through practical advice and actionable strategies, this book shows how to achieve and sustain your research impact through social media.
| Author | : Jeanne M. Persuit |
| Publisher | : Lexington Books |
| Total Pages | : 144 |
| Release | : 2013-07-18 |
| Genre | : Business & Economics |
| ISBN | : 0739171143 |
Social Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoric—the rhetorical setting that deals with the present and matters of virtue and education—and how rhetorical decorum, a component of Cicero’s third Canon of Style, can guide organizations and their audiences toward more ethical and effective integrated marketing communication (IMC). This strategy emphasizes changing behavior, not just attitudes. Because social media leaves traces of communication that may be with us for the foreseeable future, Social Media and Integrated Marketing Communication frames the conversation about social media and IMC to move away from a risk/reward or a return on investment orientation and toward a focus on social media as communicative action that is attentive to this historical moment, to organizations and their audiences, and to communication ethics. Through this, Persuit asks how organizations can engage in decorum in their online IMC efforts while at the same time considering how their audiences can engage in decorum as well. Neither romanticizing nor demonizing the areas of social media and IMC, instead, this text offers a pragmatic understanding of these areas that finds a place in the theory of the communication discipline.
| Author | : Bernd Hirschberger |
| Publisher | : Transcript Publishing |
| Total Pages | : 300 |
| Release | : 2021-02 |
| Genre | : |
| ISBN | : 9783837655094 |
This book examines the strategies of external communication that conflict parties use during asymmetric conflicts. In a comprehensive case study of the conflict in Israel and Palestine, Bernd Hirschberger shows that the selection of strategies of external communication is shaped by the (asymmetric) conflict structure.
