Social Media Algorithm
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| Author | : Neil Cunnington |
| Publisher | : |
| Total Pages | : 72 |
| Release | : 2019-08-18 |
| Genre | : |
| ISBN | : 9781087351285 |
The thing is, most companies are not using social media the same way that we, as people and individuals, are consuming it. Marketers often make the mistake of looking at social media as a platform for free or cheap promotion rather than customer connection. But here's the secret: these companies are completely missing out. And this is how you can not only beat the social platform algorithms but beat the competition, too.Here is the secret; most companies are not using social media the same way that we individuals are consuming it. Marketers often make the simple mistake of looking at social media as a platform for free promotion, rather than a platform to connect with customers.Just to let you know, you are missing out on a whole lot of opportunities. This book will show you how you cannot just only beat any social media platform algorithm, but also beat competition too.Let me show you some secret algorithm of several social media channel. You won't see this information anywhere else.
| Author | : Matthew Flisfeder |
| Publisher | : |
| Total Pages | : 232 |
| Release | : 2021-03-15 |
| Genre | : |
| ISBN | : 9780810143340 |
"Algorithmic Desire shows that social media is a metaphor that reveals the dominant form of contemporary ideology: neoliberal capitalism. The author interprets the social media metaphor through dialectical, Marxist, and Lacanian frameworks"--
| Author | : Safiya Umoja Noble |
| Publisher | : NYU Press |
| Total Pages | : 245 |
| Release | : 2018-02-20 |
| Genre | : Computers |
| ISBN | : 1479837245 |
Acknowledgments -- Introduction: the power of algorithms -- A society, searching -- Searching for Black girls -- Searching for people and communities -- Searching for protections from search engines -- The future of knowledge in the public -- The future of information culture -- Conclusion: algorithms of oppression -- Epilogue -- Notes -- Bibliography -- Index -- About the author
| Author | : Brij B. Gupta |
| Publisher | : CRC Press |
| Total Pages | : 94 |
| Release | : 2021-02-26 |
| Genre | : Computers |
| ISBN | : 1000347192 |
In recent years, virtual meeting technology has become a part of the everyday lives of more and more people, often with the help of global online social networks (OSNs). These help users to build both social and professional links on a worldwide scale. The sharing of information and opinions are important features of OSNs. Users can describe recent activities and interests, share photos, videos, applications, and much more. The use of OSNs has increased at a rapid rate. Google+, Facebook, Twitter, LinkedIn, Sina Weibo, VKontakte, and Mixi are all OSNs that have become the preferred way of communication for a vast number of daily active users. Users spend substantial amounts of time updating their information, communicating with other users, and browsing one another’s accounts. OSNs obliterate geographical distance and can breach economic barrier. This popularity has made OSNs a fascinating test bed for cyberattacks comprising Cross-Site Scripting, SQL injection, DDoS, phishing, spamming, fake profile, spammer, etc. OSNs security: Principles, Algorithm, Applications, and Perspectives describe various attacks, classifying them, explaining their consequences, and offering. It also highlights some key contributions related to the current defensive approaches. Moreover, it shows how machine-learning and deep-learning methods can mitigate attacks on OSNs. Different technological solutions that have been proposed are also discussed. The topics, methodologies, and outcomes included in this book will help readers learn the importance of incentives in any technical solution to handle attacks against OSNs. The best practices and guidelines will show how to implement various attack-mitigation methodologies.
| Author | : Noah Giansiracusa |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2021 |
| Genre | : |
| ISBN | : 9781484275696 |
From deepfakes to GPT-3, deep learning is now powering a new assault on our ability to tell what's real and what's not, bringing a whole new algorithmic side to fake news. On the other hand, remarkable methods are being developed to help automate fact-checking and the detection of fake news and doctored media. Success in the modern business world requires you to understand these algorithmic currents, and to recognize the strengths, limits, and impacts of deep learning--especially when it comes to discerning the truth and differentiating fact from fiction. This book tells the stories of this algorithmic battle for the truth and how it impacts individuals and society at large. In doing so, it weaves together the human stories and what's at stake here, a simplified technical background on how these algorithms work, and an accessible survey of the research literature exploring these various topics. How Algorithms Create and Prevent Fake News is an accessible, broad account of the various ways that data-driven algorithms have been distorting reality and rendering the truth harder to grasp. From news aggregators to Google searches to YouTube recommendations to Facebook news feeds, the way we obtain information today is filtered through the lens of tech giant algorithms. The way data is collected, labelled, and stored has a big impact on the machine learning algorithms that are trained on it, and this is a main source of algorithmic bias - which gets amplified in harmful data feedback loops. Don't be afraid: with this book you'll see the remedies and technical solutions that are being applied to oppose these harmful trends. There is hope. .
| Author | : Reza Zafarani |
| Publisher | : Cambridge University Press |
| Total Pages | : 337 |
| Release | : 2014-04-28 |
| Genre | : Computers |
| ISBN | : 1107018854 |
Integrates social media, social network analysis, and data mining to provide an understanding of the potentials of social media mining.
| Author | : John Cheney-Lippold |
| Publisher | : NYU Press |
| Total Pages | : 313 |
| Release | : 2017-05-02 |
| Genre | : Social Science |
| ISBN | : 1479802441 |
What identity means in an algorithmic age: how it works, how our lives are controlled by it, and how we can resist it Algorithms are everywhere, organizing the near limitless data that exists in our world. Derived from our every search, like, click, and purchase, algorithms determine the news we get, the ads we see, the information accessible to us and even who our friends are. These complex configurations not only form knowledge and social relationships in the digital and physical world, but also determine who we are and who we can be, both on and offline. Algorithms create and recreate us, using our data to assign and reassign our gender, race, sexuality, and citizenship status. They can recognize us as celebrities or mark us as terrorists. In this era of ubiquitous surveillance, contemporary data collection entails more than gathering information about us. Entities like Google, Facebook, and the NSA also decide what that information means, constructing our worlds and the identities we inhabit in the process. We have little control over who we algorithmically are. Our identities are made useful not for us—but for someone else. Through a series of entertaining and engaging examples, John Cheney-Lippold draws on the social constructions of identity to advance a new understanding of our algorithmic identities. We Are Data will educate and inspire readers who want to wrest back some freedom in our increasingly surveilled and algorithmically-constructed world.
| Author | : David Meerman Scott |
| Publisher | : John Wiley & Sons |
| Total Pages | : 369 |
| Release | : 2017-07-10 |
| Genre | : Business & Economics |
| ISBN | : 111936244X |
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.
| Author | : Francisco J. Martínez-López |
| Publisher | : Springer Nature |
| Total Pages | : 336 |
| Release | : 2021-05-26 |
| Genre | : Business & Economics |
| ISBN | : 3030765202 |
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
| Author | : David Beer |
| Publisher | : Routledge |
| Total Pages | : 329 |
| Release | : 2019-10-23 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1351200658 |
The vast circulations of mobile devices, sensors and data mean that the social world is now defined by a complex interweaving of human and machine agency. Key to this is the growing power of algorithms – the decision-making parts of code – in our software dense and data rich environments. Algorithms can shape how we are retreated, what we know, who we connect with and what we encounter, and they present us with some important questions about how society operates and how we understand it. This book offers a series of concepts, approaches and ideas for understanding the relations between algorithms and power. Each chapter provides a unique perspective on the integration of algorithms into the social world. As such, this book directly tackles some of the most important questions facing the social sciences today. This book was originally published as a special issue of Information, Communication & Society.
