Social Marketing Research For Global Public Health
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| Author | : Hong Cheng |
| Publisher | : Jones & Bartlett Learning |
| Total Pages | : 451 |
| Release | : 2011 |
| Genre | : Business & Economics |
| ISBN | : 0763757977 |
Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev
| Author | : Jeff French |
| Publisher | : Oxford University Press |
| Total Pages | : 273 |
| Release | : 2017 |
| Genre | : Business & Economics |
| ISBN | : 0198717695 |
The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.
| Author | : W. Douglas Evans |
| Publisher | : Oxford University Press |
| Total Pages | : 321 |
| Release | : 2016 |
| Genre | : Business & Economics |
| ISBN | : 0199757399 |
Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as centerpieces of human communication and connection. More than ever, public health practitioners rely on these new marketing and communications technologies to promote longstanding goals like disease prevention and fostering social responsibility. Social Marketing Research for Global Public Health offers proven guidelines for crafting campaigns that work in public health. It equips readers with tools pioneered by corporate marketers to increase the efficacy of public health interventions in any setting. It also provides practical advice to practitioners seeking to assess their interventions, along with examples for effective outreach to promote smoking cessation, financial literacy, and other social goods. Combining overviews of marketing theory and methodology with practical chapters specific to public health, Social Marketing Research for Global Public Health provides a crucial and holistic understanding for this new imperative in the field.
| Author | : M. Mercedes Galan-Ladero |
| Publisher | : Springer Nature |
| Total Pages | : 424 |
| Release | : 2021-12-02 |
| Genre | : Social Science |
| ISBN | : 3030832864 |
This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.
| Author | : R. Craig Lefebvre |
| Publisher | : John Wiley & Sons |
| Total Pages | : 592 |
| Release | : 2013-01-18 |
| Genre | : Medical |
| ISBN | : 111823524X |
How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park “This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University
| Author | : William H. Markle |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 543 |
| Release | : 2013-11-05 |
| Genre | : Medical |
| ISBN | : 0071791000 |
The first edition of Understanding Global Health set a new information standard for this rapidly emerging subject. Written by a remarkable group of authors and contributors, this comprehensive, engagingly written text offers unmatched coverage of every important topic--from infectious disease to economics to war. Created with the non-specialist in mind, Understanding Global Health explores the current burden of disease in the world, how health is determined, and the problems faced by populations and health care workers around the world. The second edition has been thoroughly updated to include the most current information and timely topics. New chapters cover such topics as human trafficking, malaria and neglected tropical diseases, surgical issues in global health, and mental health. Every chapter includes Learning Objectives, Summary, Study Questions, and References and, in many instances, practical case examples. -- Provided by publisher.
| Author | : M. Mercedes Galan-Ladero |
| Publisher | : Springer |
| Total Pages | : 254 |
| Release | : 2019-02-20 |
| Genre | : Business & Economics |
| ISBN | : 3030048438 |
Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world.
| Author | : Jenny Douglas |
| Publisher | : SAGE Publications |
| Total Pages | : 313 |
| Release | : 2009-12-08 |
| Genre | : Medical |
| ISBN | : 1849201048 |
The second edition of A Reader in Promoting Public Health brings together a selection of readings that explore and challenge current thinking in the field of multidisciplinary public health. This thoroughly updated and revised new edition addresses contemporary issues that are high on the agenda of public health, and enables the reader to understand and negotiate this broad and dynamic field of study. The book is organised into five sections, each with an accessible and student-friendly introduction that pulls together the key themes and issues: - Back to the future? Reflections on multidisciplinary public health takes stock of the scope and ambition of contemporary public health; - Research for evidence-based practice explores research methods, tools and techniques for developing effective public health practice; - Promoting health through public policy examines policy challenges, responses and key debates at national, international and global level : - Promoting public health at a local level explores public health and health promotion in a participatory and community context; - Public health for the 21st century: whose voices? whose values? examines debates which expose alternative futures, priorities and boundaries for public health work. This second edition includes new material on health inequalities, health protection, social marketing and health promotion, as well as highlighting the practical requirements of public health work through 'grass roots' accounts of practice. It will be essential reading for all students of public health and health promotion, as well as for health and social care professionals.
| Author | : W Douglas Evans |
| Publisher | : OUP Oxford |
| Total Pages | : 320 |
| Release | : 2008-09-11 |
| Genre | : Medical |
| ISBN | : 0191553220 |
Brands are designed to build relationships between consumers and the products, services, or organizations they represent by providing added value to their objects. Through brand promotion, consumers form associations with brands, which can become established and lead to a long-term relationship between the product, service or organization and consumer. Similarly, public health brands are the associations that individuals hold for health behaviours or lifestyles. Public health branding - building positive associations with healthy behaviours and lifestyle choices - is the primary strategy by which commercial marketing is applied in health communication and social marketing. This book examines theory and best practices of branding and its application in public health programs. Through a series of reviews and case studies, the book argues that branding is an emerging public health strategy that needs resources and continued development of innovative methodologies to effect lasting population-level change. In recent years, public health branding has been successfully applied across a wide range of chronic and infectious disease issues and behaviours - from tobacco control to HIV/AIDS - and globally across the developed and developing world. Branding is an important strategy for public health because it can address multiple behaviours simultaneously, and most health risks stem from multiple behaviours and complex lifestyle choices. Promoting healthy lifestyles is the key outcome for public health, thus making the development of improved branding strategies a critical objective for the field.
| Author | : João Biehl |
| Publisher | : Princeton University Press |
| Total Pages | : 454 |
| Release | : 2013-07-07 |
| Genre | : Social Science |
| ISBN | : 0691157391 |
A people-centered approach to global health When People Come First critically assesses the expanding field of global health. It brings together an international and interdisciplinary group of scholars to address the medical, social, political, and economic dimensions of the global health enterprise through vivid case studies and bold conceptual work. The book demonstrates the crucial role of ethnography as an empirical lantern in global health, arguing for a more comprehensive, people-centered approach. Topics include the limits of technological quick fixes in disease control, the moral economy of global health science, the unexpected effects of massive treatment rollouts in resource-poor contexts, and how right-to-health activism coalesces with the increased influence of the pharmaceutical industry on health care. The contributors explore the altered landscapes left behind after programs scale up, break down, or move on. We learn that disease is really never just one thing, technology delivery does not equate with care, and biology and technology interact in ways we cannot always predict. The most effective solutions may well be found in people themselves, who consistently exceed the projections of experts and the medical-scientific, political, and humanitarian frameworks in which they are cast. When People Come First sets a new research agenda in global health and social theory and challenges us to rethink the relationships between care, rights, health, and economic futures.
