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| Author | : Gerrit Heinemann |
| Publisher | : Springer |
| Total Pages | : 218 |
| Release | : 2014-11-20 |
| Genre | : Business & Economics |
| ISBN | : 3662439646 |
n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA – a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.
| Author | : Michele Willson |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 319 |
| Release | : 2017-08-24 |
| Genre | : Games & Activities |
| ISBN | : 150132019X |
The first collection dedicated to analysing the casual, social, and mobile gaming movements that are changing games the world over.
| Author | : Andrew Chow |
| Publisher | : Candid Creation Publishing |
| Total Pages | : 326 |
| Release | : 2012-10-01 |
| Genre | : Business & Economics |
| ISBN | : 9810731566 |
Normal.dotm 0 0 1 135 774 Candid Creation Publishing 6 1 950 12.0 0 false 18 pt 18 pt 0 0 false false false /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-ascii-font-family:Cambria; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Cambria; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Social media in business is no longer a choice. The advent of social media has resulted in a fundamental shift in how people communicate and interact with one another on the internet. This has a major impact on business communication, practices and processes. Social Media 247 is about how businesses can take advantage of this communication revolution to engage with customers, boost customer loyalty, and empower the community to be brand ambassadors. It is about why businesses need to treat social media as a lifestyle, 24 hours a day, 7 days a week to extract maximum value from it. No matter the size of your business, this book contains everything you need to know on social media fundamentals, applications, planning, implementation as well as its monitoring in your organisation. Each chapter ends with a Key Notes section for easy recap, as well as a Reflections section to facilitate brainstorming within your organisation.
| Author | : Jeff Korhan |
| Publisher | : John Wiley & Sons |
| Total Pages | : 180 |
| Release | : 2013-03-20 |
| Genre | : Business & Economics |
| ISBN | : 111863179X |
How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community—even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization's continued relevance and success. Intended for mainstream businesses that want to get results from social media networking and marketing but have been frustrated by the obstacles, namely, the lack of a basic method or structure (and a practical step-by-step approach) for converting relevant social qualities into profitable outcomes Author Jeff Korhan is a speaker, trainer, and coach helping mainstream small businesses increase their influence, enhance customer relationships, and accelerate growth Built-In Social will show you how to turn visibility, authenticity, accessibility, community, and relevance into measurable and profitable gains.
| Author | : Gradiva Couzin |
| Publisher | : John Wiley & Sons |
| Total Pages | : 312 |
| Release | : 2013-12-24 |
| Genre | : Computers |
| ISBN | : 1118763211 |
Create positive visibility for your business with this essential roadmap Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the perfect guide to a timely and crucial marketing tactic for today's savvy small business owners and marketers. Find out how to get more (and better) online reviews for your business, track and monitor them, leverage them effectively in social media and elsewhere, and handle negative reviews with aplomb. Packed with tools, techniques, and great case studies, this practical book is what you need to grab the reins, shape the online conversation, and get reviews that sell. Shows you how to get and leverage online reviews from websites such as Yelp and niche sites related to your business Explains tools, techniques, and tactics you can use to start shaping conversations and building positive visibility Demystifies a complex topic, empowering you to make the most of this valuable marketing tactic Written by the expert author team of the popular and practical SEO_An Hour a Day books; the authors offer a similar task-based approach to help you succeed If you're a retail, service, or e-commerce marketer, you won't want to miss Five Stars: Putting Online Reviews to Work for Your Business.
| Author | : James M. Barry |
| Publisher | : Business Expert Press |
| Total Pages | : 437 |
| Release | : 2014-12-30 |
| Genre | : Business & Economics |
| ISBN | : 163157213X |
This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traf c and sales leads. The goal is to educate readers on the new mindset and social tech-nologies required to drive this traffic in a timely and non-intrusive way. Readers will benefit from a comprehensive but succinct overview of how social networking, search friendly blogging, trustworthy content, contextually-targeted online campaigns, and mobile marketing techniques are trans-forming companies that embrace inbound marketing. Unlike books that cover social media one platform or technology at a time, Social Content Marketing for Entrepreneurs is organized for readers to master elements of strategy in the order of their implementation. In so doing, it will help order the steps of professionals in the midst of launching new digital marketing initiatives as well as students tasked with completing social media marketing plans.
| Author | : Rath Vannithamby |
| Publisher | : John Wiley & Sons |
| Total Pages | : 466 |
| Release | : 2017-01-30 |
| Genre | : Technology & Engineering |
| ISBN | : 1118979834 |
This book brings together a group of visionaries and technical experts from academia to industry to discuss the applications and technologies that will comprise the next set of cellular advancements (5G). In particular, the authors explore usages for future 5G communications, key metrics for these usages with their target requirements, and network architectures and enabling technologies to meet 5G requirements. The objective is to provide a comprehensive guide on the emerging trends in mobile applications, and the challenges of supporting such applications with 4G technologies.
| Author | : Dr. X. Chen, |
| Publisher | : DEStech Publications, Inc |
| Total Pages | : 1399 |
| Release | : 2013-10-16 |
| Genre | : Technology & Engineering |
| ISBN | : 1605951293 |
ICIEMS 2013 is to provide a platform for researchers, engineers, academicians as well as industrial professionals from all over the world to present their research results and development activities in Industrial Engineering and Management Science. This conference provides opportunities for the delegates to exchange new ideas and experiences face to face, to establish business or research relations and to find global partners for future collaboration.
| Author | : Glenn Mehta |
| Publisher | : Xlibris Corporation |
| Total Pages | : 167 |
| Release | : 2013-03-19 |
| Genre | : Self-Help |
| ISBN | : 1483606783 |
Infinite Ripple is an essential read for anyone wishing to utilise the power of social media in their personal, academic and professional lives. With a strong focus on Irish examples, the book contextualises the key concepts of the growing global phenomenon with a focus on advice to harness this opportunity offered by social networking. The discussion and examples are relevant to modern marketers and businesses intent on keeping on top of developments in customer engagement and interaction, with a view to improving profitability by exploiting the massive potential offered by this relatively new medium. It further employs relevant theory to students, academics and researchers in Ireland and around the world in its desire to explain complex communications paradigms in a succinct manner, utilising laymans terms and topical examples to ease understanding. Whether you are new to Facebook, Twitter, YouTube (or any of the others) or an avid user already, there is advice for all readers in this book to effectively leverage social media for everyday success in all parts of your life.
| Author | : Xinyuan Wang |
| Publisher | : UCL Press |
| Total Pages | : 238 |
| Release | : 2016-09-13 |
| Genre | : Social Science |
| ISBN | : 1910634646 |
Life outside the mobile phone is unbearable.’ Lily, 19, factory worker. Described as the biggest migration in human history, an estimated 250 million Chinese people have left their villages in recent decades to live and work in urban areas. Xinyuan Wang spent 15 months living among a community of these migrants in a small factory town in southeast China to track their use of social media. It was here she witnessed a second migration taking place: a movement from offline to online. As Wang argues, this is not simply a convenient analogy but represents the convergence of two phenomena as profound and consequential as each other, where the online world now provides a home for the migrant workers who feel otherwise ‘homeless’. Wang’s fascinating study explores the full range of preconceptions commonly held about Chinese people – their relationship with education, with family, with politics, with ‘home’ – and argues why, for this vast population, it is time to reassess what we think we know about contemporary China and the evolving role of social media.
