In the digital age, where we are bombarded with information from all sides, attention has become a precious commodity. This book "Capturing minds: Understanding the attention economy" explores the intricacies of the attention economics and sheds light on how our attention is captured, traded, and sometimes even exploited in today's hyper-connected world. Chapter 1 defines the concept of attention economics and explores its importance in various disciplines. From a psychological perspective, attention is analyzed as a cognitive mechanism that is crucial for perception and decision-making. From an economic perspective, attention is viewed as a scarce resource with its own opportunity costs and markets. From a sociological perspective, attention reflects changing cultural norms and social behavior. Media and communication studies offer insights into the capture and filtering of attention and the resulting effects on individuals and societies. The following chapters explore the psychology of attention, the impact of technology on attention in the digital age, and the role of attention as a currency. Strategies for capturing attention, both for individuals and organizations, are discussed in Chapter 5, offering practical tips and research-based insights. Chapter 6 looks at the crucial relationship between attention and wellbeing. It explores how the constant connectivity fueled by the internet and social media impacts stress, anxiety, and overall mental health. The chapter also offers strategies for cultivating mindfulness and regaining control over attention, which is crucial in an age characterized by digital distractions and information overload.