Customer Relationship Management (CRM) is a business strategy that aims to under stand, anticipate and manage the needs of an organization's current and potentia l customers. It is a journey of strategic, process, organizational and technical change whereby a company seeks to better manage its own enterprise around custo mer behaviors. In the increasingly competitive global financial world, CRM has b een advocated as an excellent way for banks to establish a unique long- term rel ationship with their customers. Most of the core products or services in commerc ial banking are fairly generic, and thus it is difficult for most banks to compe te purely on these core products and services. Thus, the recognition of the sig nificance of CRM has grown. Creating relationships with banking customers seems appropriate, for there are high levels of experience and credence within the ind ustry, repeated contact between the customer and the bank, and the ability to ho ld much customer information. This research project is an exploration of custome r relationships. It is an attempt to capture the essence of genuine relationship s as perceived by Lebanese bank customers, so that bank managers may develop bet ter approaches to dealing with their customers, and from mutually rewarding rela tionships in the future. The data gathered was based on a survey of 120 Lebanese bank customers. The research reveale d that Lebanese bank customers are satisfied with the level of performance of Lebanese banks, are committed, and feel comfortable dealing w ith their banks. We touched a positive emotional tone of the Lebanese customers towa rds their banks, which plays as evidence to relationship closeness and its likelihoo d of lasting. Also, Lebanese bank customers feel strongly about their relationship wi th their Lebanese banks. Lebanese bank customers want a customer- bank relationship so as to gain social, confidence and special treatment benefits. The results pinpointed t o several demographic differences in loyalty attitudes, where gender influences word- of- mouth intentions, and education levels affect the likelihood to stay with the present bank and word- of- mouth intentions.