Soap, Sex, and Cigarettes

Soap, Sex, and Cigarettes
Author: Juliann Sivulka
Publisher: Wadsworth Publishing Company
Total Pages: 0
Release: 2012
Genre: Advertising
ISBN: 9781111345310

SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.

Soap, Sex, and Cigarettes

Soap, Sex, and Cigarettes
Author: Juliann Sivulka
Publisher: Cengage Learning
Total Pages: 576
Release: 1998
Genre: Business & Economics
ISBN:

From the first newspaper ad in colonial times to Web sites for advertisers, Soap, Sex, and Cigarettes explores advertising's integral role in both reflecting and shaping American life and how advertising has become a part of our personal habits with roots in popular culture as well as in the popular mind. Sivulka, both an advertising educator and a practicing professional, emphasizes advertising's greatest contribution - how it provides a way for society to learn about an endless stream of new products and in the process, how it shapes what we think, feel, and want.

Ad Women

Ad Women
Author: Juliann Sivulka
Publisher: Prometheus Books
Total Pages: 415
Release: 2012-12-27
Genre: Business & Economics
ISBN: 1615920684

Following three key periods in the history of American advertising, which represent eras of major social change, this work describes how the recognition of women as primary consumers has resulted in the hiring of more women to promote products for this target audience.

Stronger Than Dirt

Stronger Than Dirt
Author: Juliann Sivulka
Publisher: Prometheus Books
Total Pages: 382
Release: 2001
Genre: Business & Economics
ISBN:

Sivulka (journalism and mass communications, U. of South Carolina) explores what advertisements for packaged soap and related products reveal about changes in beliefs and values of society during the period; the visible expressions of those beliefs and values, what ritual of cleanliness were portrayed as socially necessary, and what types of advertising conventions developed as reliably successful. c. Book News Inc.

The Gender Communication Connection

The Gender Communication Connection
Author: Teri Kwal Gamble
Publisher: Routledge
Total Pages: 520
Release: 2014-12-18
Genre: Language Arts & Disciplines
ISBN: 131745670X

The authors explore the many ways that gender and communication intersect and affect each other. Every chapter encourages a consideration of how gender attitudes and practices, past and current, influence personal notions of what it means not only to be female and male, but feminine and masculine. The second edition of this student friendly and accessible text is filled with contemporary examples, activities, and exercises to help students put theoretical concepts into practice.

The Big Rich

The Big Rich
Author: Bryan Burrough
Publisher: Penguin
Total Pages: 482
Release: 2010-03-30
Genre: History
ISBN: 0143116827

“Full of schadenfreude and speculation—and solid, timely history too.” —Kirkus Reviews “This is a portrait of capitalism as white-knuckle risk taking, yielding fruitful discoveries for the fathers, but only sterile speculation for the sons—a story that resonates with today's economic upheaval.” —Publishers Weekly “What's not to enjoy about a book full of monstrous egos, unimaginable sums of money, and the punishment of greed and shortsightedness?” —The Economist Phenomenal reviews and sales greeted the hardcover publication of The Big Rich, New York Times bestselling author Bryan Burrough's spellbinding chronicle of Texas oil. Weaving together the multigenerational sagas of the industry's four wealthiest families, Burrough brings to life the men known in their day as the Big Four: Roy Cullen, H. L. Hunt, Clint Murchison, and Sid Richardson, all swaggering Texas oil tycoons who owned sprawling ranches and mingled with presidents and Hollywood stars. Seamlessly charting their collective rise and fall, The Big Rich is a hugely entertaining account that only a writer with Burrough's abilities-and Texas upbringing-could have written.

Advertising in America

Advertising in America
Author:
Publisher:
Total Pages:
Release: 2018
Genre:
ISBN:

Description: A guide to placing advertisements in American publications, produced for French businesses. Includes advice and lists of magazines, newspapers, religious publications and agricultural publications, accompanied by information on advertising rates.

Cigarette Wars

Cigarette Wars
Author: Cassandra Tate
Publisher: Oxford University Press, USA
Total Pages: 224
Release: 2000-06-15
Genre: Business & Economics
ISBN: 9780195140613

We live in an age when the cigarette industry is under almost constant attack. Few weeks pass without yet another report on the hazards of smoking, or news of another anti-cigarette lawsuit, or more restrictions on cigarette sales, advertising, or use. It's somewhat surprising, then, that very little attention has been given to the fact that America has traveled down this road before. Until now, that is. As Cassandra Tate reports in this fascinating work of historical scholarship, between 1890 and 1930, fifteen states enacted laws to ban the sale, manufacture, possession, and/or use of cigarettes--and no fewer than twenty-two other states considered such legislation. In presenting the history of America's first conflicts with Big Tobacco, Tate draws on a wide range of newspapers, magazines, trade publications, rare pamphlets, and many other manuscripts culled from archives across the country. Her thorough and meticulously researched volume is also attractively illustrated with numerous photographs, posters, and cartoons from this bygone era. Readers will find in Cigarette Wars an engagingly written and well-told tale of the first anti-cigarette movement, dating from the Victorian Age to the Great Depression, when cigarettes were both legally restricted and socially stigmatized in America. Progressive reformers and religious fundamentalists came together to curb smoking, but their efforts collapsed during World War I, when millions of soldiers took up the habit and cigarettes began to be associated with freedom, modernity, and sophistication. Importantly, Tate also illustrates how supporters of the early anti-cigarette movement articulated virtually every issue that is still being debated about smoking today; theirs was not a failure of determination, she argues in these pages, but of timing. A compelling narrative about several clashing American traditions--old vs. young, rural vs. urban, and the late nineteenth vs. early twentieth centuries--this work will appeal to all who are interested in America's love-hate relationship with what Henry Ford once called "the little white slaver."

The Big Sleep

The Big Sleep
Author: Raymond Chandler
Publisher: DigiCat
Total Pages: 196
Release: 2022-08-16
Genre: Fiction
ISBN:

DigiCat Publishing presents to you this special edition of "The Big Sleep" by Raymond Chandler. DigiCat Publishing considers every written word to be a legacy of humankind. Every DigiCat book has been carefully reproduced for republishing in a new modern format. The books are available in print, as well as ebooks. DigiCat hopes you will treat this work with the acknowledgment and passion it deserves as a classic of world literature.

Ads, Fads, and Consumer Culture

Ads, Fads, and Consumer Culture
Author: Arthur Asa Berger
Publisher: Rowman & Littlefield
Total Pages: 220
Release: 2004
Genre: Business & Economics
ISBN: 9780742527249

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, second edition is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features additions to flesh out earlier topics as well as new theoretical material. New discussions include classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children.