So You Wanna Start A Food Or Beverage Business
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| Author | : Douglas Raggio |
| Publisher | : BenBella Books |
| Total Pages | : 241 |
| Release | : 2022-03-01 |
| Genre | : Business & Economics |
| ISBN | : 1953295665 |
A pick-your-own-path guide to launching and sustaining a successful food or beverage business The specialty food and beverage business is a thriving industry, and the barriers to entry are low: all you need is a recipe idea and a place to make it. It sounds simple, but launching a food or beverage company is a maze of choices and consequences. Douglas Raggio has been there, both as a food business founder and as a consultant to other successful start-ups, and he’s come to learn that every choice a food founder makes has a fairly predictable outcome. In So You Wanna: Start a Food or Beverage Business, he helps you think through the many decisions you’ll make along the road from idea to success—whether you see yourself building a following at your farmer’s market, partnering with a local restaurant, or launching the next Pepsi. This innovative guide follows four archetypal food start-ups that cover a range of business ideas and founders. Every few pages, you’ll make crucial decisions about the next step to take in growing a hypothetical business. You’ll have a chance to see how each choice is likely to play out before you try out anything in the real world, where the stakes are higher. In this book, you’ll see the maze of choices and outcomes that go into: Coming up with an exciting, profitable new product Funding your start-up Conducting market research Pricing and producing to scale Establishing partnerships, promotions, and branding Deciding when to keep going—and when to fold By understanding the perils and pleasures of this fast-growing industry, you will be able to approach your own business with confidence, make the decisions that feel right to you, and avoid the most common pitfalls along the way.
| Author | : Jorge S. Olson |
| Publisher | : Jorge Olson |
| Total Pages | : 266 |
| Release | : 2009-02 |
| Genre | : Beverage industry |
| ISBN | : 098214251X |
Learn to develop and sell your beverages including new age beverages, alcoholic and non alcoholic beverages like energy drinks, soda, tea, water, vodka, tequila beer or any other type of beverage. A step by step guide teaching you how to develop and brand your beverage, reach your perfect target market and sell it using wholesalers, distributors, convenience stores and supermarkets. Discover every single beverage sales and distribution channel and how to penetrate it with your beverages. While reading the book you will prepare spectacular distributor programs to support all type of accounts, get see through in stores and have customers for life. This book is a must read for anyone in the beverage industry from executives to sales people, marketing managers, brand managers, merchandisers as well as production specialists. After finishing the book you will be an expert in every segment of the beverage business; from developing a brand in the drawing board to reaching your target market correctly, writing your business plan and executing it with sales and distribution. Learn from the authors, Carlos Lopez and Jorge Olson, founders of Liquid Brands Management, Inc. and the national experts in beverage branding, sales and marketing.
| Author | : Carl Orsbourn |
| Publisher | : |
| Total Pages | : 264 |
| Release | : 2021-10-12 |
| Genre | : |
| ISBN | : 9781645439486 |
The omnichannel disruption that upended retail has finally come to the restaurant industry. Restaurateurs must shift how they think, behave, and invest to survive and thrive. Today's consumers are well-conditioned in their expectations: they want the same tech-savvy, on-demand, and frictionless interactions with restaurants that they get in every other vertical. If you think your 1,000-unit restaurant chain is too big to fail, remember that 1,000-unit Sears closed nearly all of its stores after it filed for bankruptcy in February 2019. If you think your local family independent restaurant is too beloved to fail, remember the Amazon effect changed the face of main street and traditional retailing. Delivering the Digital Restaurant explores the massive disruption facing American restaurants through first-hand accounts of food industry veterans and start-up entrepreneurs innovating the future of food. Combining sociological observations, rich industry data, and insider knowledge, Delivering paints a picture of how food is evolving and how you as a leader, owner, or operator can successfully innovate and meet the new consumer demands to capitalize on the opportunities ahead. Those who understand this digital disruption will be better positioned to embrace the innovation that consumers are demanding. Those who resist will surely be left behind.
| Author | : Richard McMunn |
| Publisher | : How2Become Ltd |
| Total Pages | : 161 |
| Release | : 2013-05 |
| Genre | : Business & Economics |
| ISBN | : 1907558748 |
| Author | : Patrick Nycz |
| Publisher | : Dog Ear Publishing |
| Total Pages | : 216 |
| Release | : 2017-11-01 |
| Genre | : Business & Economics |
| ISBN | : 1457559293 |
The food industry is on the verge of a revolution, with smaller, local and regional food brands finding big potential for growth. The increasing influence of millennials on consumer tastes, the desire for products produced locally, and mistrust of big food companies open opportunities to small and medium-sized food companies. An experienced consumer packages goods marketer and his team have created a book to help navigate the looming volatility in the food industry. For instance, the U.S. Department of Agriculture predicts that the sales of locally produced foods, which reached $12 billion in 2014, will soar to $20 billion by 2019. A 2015 study by the Food Marketing Institute and the Grocery Manufacturers Association found that smaller and private food brand manufacturers grew 4 percent vs. the 25 biggest U.S. food and beverage manufacturers, who grew 1 percent between 2009 and 2013. Moving Your Brand Up the Food Chain offers practical tips to help local, small and emerging food brands compete against the big brands to grow their market share. Interviews and survey answers from industry professionals provide invaluable information. The book covers the retail buyer’s perspective, marketing, external market factors, brand development, packaging, brand management, strategic product development, and more. Such details are critical if local, smaller or regional food brands hope to grow their businesses and move up the food chain.
| Author | : David Scott Peters |
| Publisher | : Advantage Media Group |
| Total Pages | : 0 |
| Release | : 2020-01-28 |
| Genre | : Business & Economics |
| ISBN | : 9781642250398 |
Drawing on his decades of experience as a restaurateur, David Scott Peters offers this specific, hands-on guidebook for independent restaurant owners. Focusing on the operational and cultural aspects of running a restaurant, Peters offers a system--the Restaurant Prosperity Formula(TM)--that allows these businesses to not only survive but thrive in one of the world's most competitive industries. In this book (which the author calls "the most comprehensive restaurant owner manual you've ever read"), restaurant owners will learn the fundamentals needed to accomplish three goals: simplifying operations, making more money than ever before, and bringing balance back to their lives so they can enjoy the benefits of the first two goals! "David's no-nonsense approach strips down all the excuses and doubts in our heads as operators and then gives you the paint-by-numbers plan to make real change in your restaurant. The systems that are outlined in this book are both relevant and practical on their own, but David takes it a step further by teaching you how to implement them in your business and whom you need on your team to be successful." - Brad Hackert, director of restaurant operations, Flora-Bama "Foundation, systems, profitability, accountability, and actionable steps--this book has it all from a true industry expert!" - Darren S. Denington, CFBE, president, Service with Style "Think of this book as your personal, one-of-a-kind treasure map with a clearly marked path and a big X where the gold is. Bring your shovel because you'll be doing some digging." - Kamron Karington, founder and CEO, Repeat Returns
| Author | : Alan Philips |
| Publisher | : Penguin |
| Total Pages | : 314 |
| Release | : 2012-04-03 |
| Genre | : Business & Economics |
| ISBN | : 1101580151 |
- Everything readers need to know to start up and operate a wildly popular mobile food business - Includes crucial marketing expertise from a successful food truck entrepreneur
| Author | : Michael Politz |
| Publisher | : John Wiley & Sons |
| Total Pages | : 214 |
| Release | : 2020-06-30 |
| Genre | : Business & Economics |
| ISBN | : 1119668964 |
A complete how-to guide with ALL you need to know to open and run a successful restaurant. Each month, countless new restaurants open their doors as others fail. Despite continuing industry growth, many new restaurants struggle to succeed. Even established restaurants are challenged to stay open. These businesses may have great food and amazing service, yet some still face uncertain futures. Now, help has arrived for restaurant owners and managers! Food and Beverage Magazine’s Guide to Restaurant Success is written by an industry expert who has opened numerous restaurants and provided valuable restaurateur guidance in the role of a trusted consultant. This restaurant success guide provides vital information on how to protect the significant investment—sometimes ranging from $250,000 to $425,000—that’s required to open a restaurant and keep it running during the first six months. Author Michael Politz started his career with an ice cream business and went on to found a number of restaurants, a frozen food distribution business, a restaurant consulting service, and a respected online magazine for the food and beverage industry. Politz shares his extensive knowledge gained through both success and failure. With his indispensable guide, you can easily double-check to make sure you’re doing things right. Get guidance from a restaurant owner’s handbook of what to do and not do Refer to handy tips and checklists that help you launch your business Discover insight into the triumphs of Wolfgang Puck, Bobby Flay, Emeril Lagasse, and more Gain food industry knowledge with a comprehensive restaurant how-to guide Whether you want to open a burger joint or a fine dining restaurant, this advice-filled resource will help you cover all the details that make a difference. You’ll be better prepared before, during, and after your restaurant launch! Set your establishment up for rave reviews with Food and Beverage Magazine’s Guide to Restaurant Success.
| Author | : Danny Meyer |
| Publisher | : Harper Collins |
| Total Pages | : 244 |
| Release | : 2009-10-13 |
| Genre | : Business & Economics |
| ISBN | : 0061868248 |
The bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake Shack Seventy-five percent of all new restaurant ventures fail, and of those that do stick around, only a few become icons. Danny Meyer started Union Square Cafe when he was 27, with a good idea and hopeful investors. He is now the co-owner of a restaurant empire. How did he do it? How did he beat the odds in one of the toughest trades around? In this landmark book, Danny shares the lessons he learned developing the dynamic philosophy he calls Enlightened Hospitality. The tenets of that philosophy, which emphasize strong in-house relationships as well as customer satisfaction, are applicable to anyone who works in any business. Whether you are a manager, an executive, or a waiter, Danny’s story and philosophy will help you become more effective and productive, while deepening your understanding and appreciation of a job well done. Setting the Table is landmark a motivational work from one of our era’s most gifted and insightful business leaders.
| Author | : Seth Goldman |
| Publisher | : Crown Currency |
| Total Pages | : 285 |
| Release | : 2013-09-03 |
| Genre | : Business & Economics |
| ISBN | : 0770437508 |
In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving. Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.
