Smartphone Smart Marketing

Smartphone Smart Marketing
Author: Robb Wallace
Publisher: Robb Wallace Media
Total Pages: 200
Release: 2021-01-01
Genre: Business & Economics
ISBN: 099568734X

It is time to become the content creator and marketeer you always dreamed of being? If you have a smartphone, then you are ready to create and build an audience for your brand or business. You have the technology and this book will give you the knowledge and practical skills to use it. Smartphone Smart Marketing is the follow-up book to the successful title Smartphone Media Production. It is written by award-winning filmmaker, professional digital marketer and content creator Robb Wallace. Robb has over sixteen years of experience in the field as well as an award-winning degree in Broadcast Production. In 2016 Smartphone Media Production showed its readers how to plan, capture, edit and distribute content (branded photography, audio, video and live streams) with only their phones. In this updated and fully revised version, Robb is back with even more great content including chapters on content marketing, social media channels and social media strategies. Who is this book for? It is for people who; Don't know how to create content to market their brand. Don't have the funds for a marketing manager but are willing to put in the hard work and learn the skills. Don't have a big budget for expensive things like promo videos, marketing images, social media campaigns. Don't know where to start when launching a new business or product. Have tried and failed to create engaging content for social media and are looking for a guide. Aspire to be a social media influencer. Wish to enter employment as a marketing professional. Interested in digital marketing. Need real-world digital skills to grow their business. Are interested in entrepreneurial skills. Are looking to create better images, videos or live streams. So if you want a solid, no-nonsense, practical overview to content marketing and media production, using only your smartphone, Smartphone Smart Marketing is the book for you. The book includes cheat guides, best apps, worked examples and more. Let's get to work, buy your copy, grab your phone, it’s time to leave the competition behind. Acclaim for Smartphone Media Production from 2016 “Received! Dove in - Liked what I saw! Really useful stuff”. Peter Shankman “This book is fantastic and would highly recommend it for anyone starting to get into making videos on their phone.” Stewart Richardson professional photographer. “This book has helped me increase my understanding and develop some really good strategies on maximising the use of smartphones and social media in a variety of ways, from personal use through to improving business reach. Excellent stuff!” Amazon. “So impressed I hired him” Peter Syme adventure specialist and business owner. “As a self-employed business owner, keeping up with changes in technology can be overwhelming, I found this book full of great information, presented in a clear and practical way – full of advice and resources to keep you on your toes.” Chris Wain Unique Adventure Tours Scotland. “I am a gent of a certain age and have had to embrace technology and the Internet as an adult and not something that I have grown up with or was taught at school. I run a Facebook page and a small stall making and selling custom props and toys and wanted to take things to the next level and having no experience in media production this sounded perfect. From my perspective the book is full of all the basic information I needed to get started making the most of my Facebook page and filming video, taking photographs and getting them out there on social media to get the most impact. Then the book is also full of everything else needed to take things even further, how to follow up on the social media interest and even loads of information coming from a business point of view which I’m sure I will use down the line as I take things further. Overall this book had everything I needed to get me up and running on social media, producing what I feel is way better quality content than I could have ever imagined I was capable of and all with a single piece of hardware, my Smartphone, it’s amazing.” Big Al Monkeytron Collective.

Mobile Marketing

Mobile Marketing
Author: Rachel Pasqua
Publisher: John Wiley & Sons
Total Pages: 384
Release: 2012-12-19
Genre: Business & Economics
ISBN: 1118462408

A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.

Mobile Marketing

Mobile Marketing
Author: Cindy Krum
Publisher: Pearson Education
Total Pages: 580
Release: 2010-02-25
Genre: Business & Economics
ISBN: 0768694795

Mobile Marketing Finding Your Customers No Matter Where They Are Use Mobile Marketing to Supercharge Brands, Sales, and Profits! Using brand-new mobile marketing techniques, you can craft campaigns that are more personal, targeted, immediate, measurable, actionable–and fun! Now, one of the field’s leading pioneers shows exactly how to make mobile marketing work for your business. Cindy Krum cuts through the hype, revealing what’s working–and what isn’t. She guides you through identifying the right strategies and tactics for your products, services, brands, and customers...avoiding overly intrusive, counterproductive techniques...and how to successfully integrate mobile into your existing marketing mix. Above all, Krum shows you how to effectively execute on your mobile marketing opportunities–driving greater brand awareness, stronger customer loyalty, more sales, and higher profits. Topics include Getting started fast with mobile marketing Understanding the international mobile marketing landscape Targeting and tracking the fast-changing mobile demographic Taking full advantage of the iPhone platform Leveraging mobile advertising, promotion, and location-based marketing Building micro-sites and mobile applications Performing search engine optimization for mobile sites and applications Building effective mobile affiliate marketing programs Integrating online and offline mobile marketing Avoiding mobile marketing spam, viruses, and privacy violations Previewing the future of mobile marketing

Smart Marketing With the Internet of Things

Smart Marketing With the Internet of Things
Author: Simões, Dora
Publisher: IGI Global
Total Pages: 323
Release: 2018-07-20
Genre: Business & Economics
ISBN: 1522557644

The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.

Tap

Tap
Author: Anindya Ghose
Publisher: MIT Press
Total Pages: 242
Release: 2017-04-14
Genre: Business & Economics
ISBN: 0262340410

How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.

Money Phone!

Money Phone!
Author: Mike Koenigs
Publisher:
Total Pages: 96
Release: 2017-01-25
Genre:
ISBN: 9781520441924

What is Money Phone and how will it change the way you do business less than 30 minutes from now?Because every business needs to get and close deals as quickly as possible but generally have these challenges...(how many of these sound like you?):They don't: have a list or database know where to find high-quality, qualified prospects have time know how to pitch their products and services the right away have good marketing have an advertising budget have a tech team have automation tools and...they have limited resources and budgets need to CLOSE DEALS NOW Money Phone is the solution for all of these challenges because with it and your smartphone, you can: Start closing deals in as little as an hour from now Gain access qualified leads IMMEDIATELY for FREE Find the highest-quality, motivated prospects with money The book includes step-by-step scripts you can adapt to any business You don't need a marketing or advertising budget No time required to get set up Nobody to hire Nothing to automate (unless you want to) And you can use this to close deals of any size - $500, $1,000, $10,000, $100,000 or even more Money Phone uses a combination of simple text messages, short 1 minute videos and easy-to-learn but advanced psychology (without using icky, annoying, salesy tactics) to access high-quality prospects, get their attention, engage with them, gain their trust and get them to say YES.The bottom line is if you can copy and paste, send a text message, take a picture or shoot a 1 minute video on your smartphone, Money Phone can be used to close deals, starting now.In fact, with the included free video training, you'll see the EXACT strategies and get the EXACT scripts I've used to close $2,700, $7,700, $19,000 and $81,000 deals with text messages, short videos and my smartphone. If you don't have a list, you'll love this bonus because you can start getting and closing deals right away.Who am I and why should you listen to or trust me?I've been consulting, advising, building, growing and selling businesses since I was 16 years old. I've helped over 50,000 businesses over the course of 30 years who have purchased my products, coaching and consulting services and software tools.Over the course of my career, I've sold well over $50,000,000 worth of products, services, coaching, consulting and advice. I've also sold two of my businesses to publicly-traded companies.I think it's reasonable to say I've witnessed and participated in a multitude of different ways to find, get and close lots of customers - but the way that excites me most is using mobile marketing with video and that's what this book and companion video is all about.Everything I'm going to share with you in this book works face-to-face in person, at live events, conferences, trade shows, associations, in retail or online. The principles are all the same.FREE - $500 Bonus TrainingThis book includes a step-by-step video training and copy-paste scripts you can use RIGHT NOW to find prospects and close 4,5 and 6-figure deals!No software, experience or list required!Get it NOW at www.GoMoneyPhone.com

Mobilized Marketing

Mobilized Marketing
Author: Jeff Hasen
Publisher: John Wiley & Sons
Total Pages: 224
Release: 2012-05-01
Genre: Business & Economics
ISBN: 1118243269

Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.

Visual Marketing Secrets

Visual Marketing Secrets
Author: Vickie Siculiano
Publisher:
Total Pages: 148
Release: 2014-09-30
Genre:
ISBN: 9781502510983

Everyone with a smartphone is familiar with the term "selfie," but most people never thought of using their smartphone as a powerful visual marketing tool. With this simple step-by-step guide, you'll learn how to captivate your audience with smartphone photography and never miss an opportunity to market your business online again. This book takes a wholistic approach to visual marketing, from photography, social media, SEO, and the apps and accessories to enhance your smartphone's capabilities. With this guide, you will learn how to take better photos, what to take photos of, how to take them, how to enhance them, share them and save them for SEO. Vickie Siculiano and a team of experts on photography, video, social media and small business marketing will teach you how to really capture the attention of your online audience with your smartphone, leading to more customers and engagement.

Go Mobile

Go Mobile
Author: Jeanne Hopkins
Publisher: John Wiley & Sons
Total Pages: 260
Release: 2012-01-11
Genre: Business & Economics
ISBN: 1118167783

Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.

Video Smart

Video Smart
Author: Pelpina Trip
Publisher: Pelpina Publishing
Total Pages: 190
Release: 2020-10-06
Genre:
ISBN: 9789083088006

A practical 5-step guide to creating effective business videos with the one camera that's always on you: your smartphone. From creating professional shots, to applying the right light and audio techniques, to implementing effective video plans and to being more comfortable in front of a camera, this guide will teach you it all. Pelpina has tested and selected the best video apps and production tools for you and shows you how to optimize your video for publishing it to social media. And all you need is your phone. This book is both for iPhone and Android users, anyone who wants to learn how to make videos with the smartphone. Every chapter has a unique intro video by Pelpina where she gives you a peak behind the scenes of smartphone video creation. So grab your phone, and follow Pelpina to learn her tips, tricks and effective methods to creating engaging videos with impact. Pelpina has an extensive background in TV/video production. You can find her in front of her (smartphone) camera, testing new gear and finding the best video apps every day. Pelpina is an experienced trainer and speaker, and has worked with thousands of professionals to create videos with smartphones.