Monetizing Innovation

Monetizing Innovation
Author: Madhavan Ramanujam
Publisher: John Wiley & Sons
Total Pages: 263
Release: 2016-05-02
Genre: Business & Economics
ISBN: 1119240867

Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.

Design a Better Business

Design a Better Business
Author: Patrick van der Pijl
Publisher: John Wiley & Sons
Total Pages: 277
Release: 2016-09-21
Genre: Business & Economics
ISBN: 1119272114

This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.

Three Horizons

Three Horizons
Author: Bill Sharpe
Publisher: Triarchy Press
Total Pages: 142
Release: 2020-06-16
Genre: Social Science
ISBN: 1911193872

A practical framework for thinking about the future... and an exploration of 'future consciousness' and how to develop it

Digital Media and Innovation

Digital Media and Innovation
Author: Richard A. Gershon
Publisher: SAGE Publications
Total Pages: 355
Release: 2016-02-11
Genre: Language Arts & Disciplines
ISBN: 1483322548

Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

Strategy Design Innovation

Strategy Design Innovation
Author: Michael Jünger
Publisher: ZIEL Verlag
Total Pages: 560
Release: 2024-01-01
Genre: Business & Economics
ISBN: 3965571362

The new and revised 6th edition of this comprehensive book explores the concept of Strategy Design as an innovative approach to Strategic Management. After an overview of the framework conditions under which strategies and business models are developed today, the authors describe in detail the approach and the ongoing process of Strategy Design Innovation. The focus is on the Strategy Design Toolbox, which covers the necessary instruments for analysis and forecasting, strategy formulation, realization, and control. Divided into seven perspectives, the toolbox provides relevant questions that need to be answered. Many examples and real-life applications give inspiration and generate a fundamental understanding. Strategy Design Innovation is a modern and market-driven book with a variety of tools, case studies, templates, and practical online resources. It is developed for the challenges of managers, strategists, entrepreneurs, business developers and students with the need for creating a strategic mindset and strategic capabilities.

How Digital Intelligence Drives Business Growth

How Digital Intelligence Drives Business Growth
Author: Zhizhuan Business Research Institute
Publisher: Springer Nature
Total Pages: 425
Release: 2023-12-25
Genre: Computers
ISBN: 9819942993

This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.

The Routledge Companion to Smart Design Thinking in Architecture & Urbanism for a Sustainable, Living Planet

The Routledge Companion to Smart Design Thinking in Architecture & Urbanism for a Sustainable, Living Planet
Author: Mitra Kanaani
Publisher: Taylor & Francis
Total Pages: 727
Release: 2024-11-11
Genre: Architecture
ISBN: 104010777X

This comprehensive companion surveys intelligent design thinking in architecture and urbanism, investigates multiple facets of "smart" approaches to design thinking that augment the potentials of user experiences as well as his/her physical and mental interactions with the built environment. Split into six paradigms, this volume looks at the theoretical and historical background of smart design, smart design methodologies and typologies, smart materials, smart design for extreme weather and climatic regions, as well as climate change issues and side effects, smart mobility, and the role of digital technologies and simulations in architectural and urban design. Often at odds with each other, this volume places emphasis on smart design for various typologies and user groups, emphasizing on advancements in form-making and implementation of technology for healthy and sustainable living environments. Written by emerging and established architects, planners, designers, scientists, and engineers from around the globe, this will be an essential reference volume for architecture and urban design students and scholars as well as those in related fields interested in the implications, various facets and futures of smart design.

Smart Design

Smart Design
Author: Richard Hu
Publisher: Routledge
Total Pages: 159
Release: 2021-11-24
Genre: Architecture
ISBN: 1000475336

This book tackles the emerging smart urbanism to advance a new way of urban thinking and to explore a new design approach. It unravels several urban transformations in dualities: economic relationality and centrality, technological flattening and polarisation, and spatial division and fusion. These dualities are interdependent; concurrent, coexisting, and contradictory, they are jointly disrupting and reshaping many aspects of contemporary cities and spaces. The book draws on a suite of international studies, experiences, and observations, including case studies in Beijing, Singapore, and Boston, to reveal how these processes are impacting urban design, development, and policy approaches. The COVID-19 pandemic has accelerated many changes already in motion, and provides an extreme circumstance for reflecting on and imagining urban spaces. These analyses, thoughts, and visions inform an urban imaginary of smart design that incorporates change, flexibility, collaboration, and experimentation, which together forge a paradigm of urban thinking. This paradigm builds upon the modernist and postmodernist urban design traditions and extends them in new directions, responding to and anticipating a changing urban environment. The book proposes a smart design manifesto to stimulate thought, trigger debate, and, hopefully, influence a new generation of urban thinkers and smart designers. It will be of interest to scholars, students, and practitioners in the fields of urban design, planning, architecture, urban development, and urban studies.

Ludic, Co-design and Tools Supporting Smart Learning Ecosystems and Smart Education

Ludic, Co-design and Tools Supporting Smart Learning Ecosystems and Smart Education
Author: Óscar Mealha
Publisher: Springer Nature
Total Pages: 270
Release: 2020-09-09
Genre: Technology & Engineering
ISBN: 9811573832

This book presents papers from the 5th International Conference on Smart Learning Ecosystems and Regional Development, which promotes discussions on R&D work, policies, case studies, entrepreneur experiences, with a particular focus on understanding the relevance of smart learning ecosystems for regional development and social innovation, and how the effectiveness of the relation of citizens and smart ecosystems can be boosted. The book explores how technology-mediated instruments can foster citizens’ engagement with learning ecosystems and territories, providing insights into innovative human-centric design and development models/techniques, education/training practices, informal social learning, innovative citizen-driven policies, and technology-mediated experiences and their impact. As such, it will inspire the social innovation sectors and ICT, as well as economic development and deployment strategies and new policies for smarter proactive citizens.