The thinking behind a fashion collection is what sets one designer apart from another. Learning to push ideas forward, to develop concepts and to challenge the status quo is what gives us some of fashion's greatest innovations. Yet students often struggle to develop their own style and approach to design. While the design process is fundamental to the way all fashion designers work, there is no right or wrong method: each emerging designer must find their own authentic process. By following nine award-winning student designers through their thought processes in response to a brief, Fashion Thinking establishes key approaches to design and encourages this process of discovery. Each student project represents a diverse range of strategies at each stage of the design cycle. By following each throughout their various stages of development, these examples offer a unique and inspiring insight into the thinking behind a final collection. Supported by beautiful imagery and illuminating perspectives from professionals throughout the fashion industry, Fashion Thinking is a book that no aspiring fashion designer should be without!