Customer Relationship Management

Customer Relationship Management
Author: Francis Buttle
Publisher: Routledge
Total Pages: 495
Release: 2009
Genre: Business & Economics
ISBN: 1856175227

This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.

Value as a Service

Value as a Service
Author: Rob Bernshteyn
Publisher: Greenleaf Book Group
Total Pages: 233
Release: 2016-08-26
Genre: Business & Economics
ISBN: 1626343063

Making predictions about the future is always tricky. But there is one prediction that author Rob Bernshteyn is quite confident in making: Across a host of industries, we will move to a model that he calls value as a service. It is already common knowledge that many traditional-products companies are converting the delivery of their offerings to the as-a-service model. With the completion of this transition assumed, the coming disruption will focus less on the delivery model and more on the value delivered. Value as a Service is the simple idea that measurable value delivered for customers will be the ultimate competitive battleground. Every customer will want to understand the exact value that they are being provided. They will want a quantifiable difference as they compare their options. Is your business ready to embrace this coming disruption? Are you ready?

Email Marketing

Email Marketing
Author: Jeanniey Mullen
Publisher: John Wiley & Sons
Total Pages: 312
Release: 2011-03-10
Genre: Computers
ISBN: 1118059352

If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

Service And Operations Management

Service And Operations Management
Author: Cengiz Haksever
Publisher: World Scientific Publishing Company
Total Pages: 691
Release: 2017-12-26
Genre: Business & Economics
ISBN: 9813209461

The purpose of this book is to provide cutting-edge information on service management such as the role services play in an economy, service strategy, ethical issues in services and service supply chains. It also covers basic topics of operations management including linear and goal programming, project management, inventory management and forecasting.This book takes a multidisciplinary approach to services and operational management challenges; it draws upon the theory and practice in many fields of study such as economics, management science, statistics, psychology, sociology, ethics and technology, to name a few. It contains chapters most textbooks do not include, such as ethics, management of public and non-profit service organizations, productivity and measurement of performance, routing and scheduling of service vehicles.An Instructor's Solutions Manual is available upon request for all instructors who adopt this book as a course text. Please send your request to [email protected].

The Splendid Blond Beast

The Splendid Blond Beast
Author: Christopher Simpson
Publisher: Open Road Media
Total Pages: 370
Release: 2017-04-18
Genre: Political Science
ISBN: 1504043499

From a National Jewish Book Award–winning author: The “revelatory and shocking” investigation into the CIA’s liberation of Nazi war criminals (Kirkus Reviews). How did Gen, Karl Wolff, one of the highest-ranking members of the Nazi Party’s Waffen-SS, who personally oversaw the deportation of three hundred thousand Jews to the Treblinka extermination camps, escape prosecution at the Nuremberg trials? As revealed in this groundbreaking investigation—culled from recently uncovered archival documents—the answer lies within the US government, which buried reports on the Final Solution and was complicit in the recruitment of Nazi war criminals, all to protect the world economy. Among the key players was CIA director Allen Dulles, who was not only instrumental in Wolff’s exoneration but also responsible for installing former slave-labor specialists into positions of power in postwar Germany. In this damning exposé of American government malfeasance, author Christopher Simpson traces the roots of mass murder as an instrument of financial gain and state power, from the Armenian genocide during World War I to Hitler’s Holocaust through the practice of genocide today. Detailing how the existing structures of international law and commerce have encouraged mass killings, corporate looting, and profiteering at the expense of innocent victims, The Splendid Blond Beast is a disturbing and profound book about the success of evil in our time. The award-winning author of Blowback and Science of Coercion, Simpson also served as research director for Marcel Ophüls’s Oscar-winning documentary, Hôtel Terminus: The Life and Times of Klaus Barbie.

Business Marketing Management

Business Marketing Management
Author: Michael D. Hutt
Publisher:
Total Pages: 438
Release: 2014
Genre: Industrial marketing
ISBN: 9789814510608

"Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today's dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet."--Cengage website.