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| Author | : Jeffrey E. Curry |
| Publisher | : World Trade Press |
| Total Pages | : 192 |
| Release | : 2009 |
| Genre | : Export marketing |
| ISBN | : 1607800071 |
A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.
| Author | : Michael White |
| Publisher | : World Trade Press |
| Total Pages | : 187 |
| Release | : 2009 |
| Genre | : Business failures |
| ISBN | : 160780008X |
| Author | : Michael White |
| Publisher | : Librix.eu |
| Total Pages | : 188 |
| Release | : 2009 |
| Genre | : |
| ISBN | : 8073997517 |
| Author | : Simon Hall |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 377 |
| Release | : 2022-08-03 |
| Genre | : Business & Economics |
| ISBN | : 1398604771 |
Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices. Innovative B2B Marketing is an essential guide for marketers looking for the latest approaches, models and solutions for B2B marketing. Written by one of the leading voices in the B2B marketing sphere who works with the Chartered Institute of Marketing (CIM) and other major associations, this book features real-life examples from a diverse range of sectors including marine, information technology and pharmaceutical, plus topical discussion points and challenges from key B2B marketing forums and associations. Now fully updated, the second edition of Innovative B2B Marketing features new chapters on customer attrition, B2B partnership marketing and lead nurturing, as well as further content on influencer marketing and the behaviours of millennial customers. It is accompanied by online resources which consist of case studies, web links to insightful videos and articles, and presentation slides with practical models and templates.
| Author | : Andrew McAfee |
| Publisher | : W. W. Norton & Company |
| Total Pages | : 297 |
| Release | : 2017-06-27 |
| Genre | : Business & Economics |
| ISBN | : 0393254305 |
“A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial Times In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
| Author | : Carlyle Farrell |
| Publisher | : SAGE |
| Total Pages | : 578 |
| Release | : 2015-09-10 |
| Genre | : Business & Economics |
| ISBN | : 1473910889 |
This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students′ learning ′Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field ′Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students
| Author | : Pakistan. Export Promotion Bureau |
| Publisher | : |
| Total Pages | : 134 |
| Release | : 1986 |
| Genre | : Foreign trade promotion |
| ISBN | : |
| Author | : R R Bowker Publishing |
| Publisher | : |
| Total Pages | : 1312 |
| Release | : 1999-03 |
| Genre | : |
| ISBN | : 9780835240871 |
