Sherlock Holmes In Advertising
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| Author | : Amanda J Field |
| Publisher | : Andrews UK Limited |
| Total Pages | : 36 |
| Release | : 2015-09-08 |
| Genre | : History |
| ISBN | : 190918389X |
This fascinating book explores the way that Sherlock Holmes has been appropriated by British businesses to advertise everything from carpets and tyres, to honey and whisky. Somerset Maugham believed that Holmes had survived so long in the public imagination because Arthur Conan Doyle had hammered the detective's idiosyncracies into the minds of his readers with ‘the same pertinacity as the great advertisers use to proclaim the merits of their soap, beer or cigarettes'. Linking Holmes with consumer products in this way implies that the detective was becoming a ‘brand’ in his own right. But if he was a brand, then what values did he portray? Why would advertisers want to associate those values with their own products - even if those products had, on the face of it, nothing whatsoever to do with Sherlock Holmes? And how did they go about it? The book draws on a treasure-trove of advertisements in the Arthur Conan Doyle Collection - Richard Lancelyn Green Bequest at Portsmouth Museum.
| Author | : Amanda J Field |
| Publisher | : Andrews UK Limited |
| Total Pages | : 36 |
| Release | : 2015-09-08 |
| Genre | : History |
| ISBN | : 1909183881 |
This fascinating book explores the way that Sherlock Holmes has been appropriated by British businesses to advertise everything from carpets and tyres, to honey and whisky. Somerset Maugham believed that Holmes had survived so long in the public imagination because Arthur Conan Doyle had hammered the detective's idiosyncracies into the minds of his readers with ‘the same pertinacity as the great advertisers use to proclaim the merits of their soap, beer or cigarettes'. Linking Holmes with consumer products in this way implies that the detective was becoming a ‘brand’ in his own right. But if he was a brand, then what values did he portray? Why would advertisers want to associate those values with their own products - even if those products had, on the face of it, nothing whatsoever to do with Sherlock Holmes? And how did they go about it? The book draws on a treasure-trove of advertisements in the Arthur Conan Doyle Collection - Richard Lancelyn Green Bequest at Portsmouth Museum.
| Author | : Glen Miranker |
| Publisher | : Grolier Club |
| Total Pages | : 168 |
| Release | : 2022-01-05 |
| Genre | : |
| ISBN | : 9781605830971 |
A dazzling collection of rare art and documents illuminate the life of Sherlock Holmes beyond the page. As one of the most beloved characters in the English language, Sherlock Holmes sometimes seems to have a life of his own, one that leaps beyond the pages of Sir Arthur Conan Doyle's mystery stories. Sherlock Holmes in 221 Objects aims its magnifying glass toward a host of overlooked extra-literary objects that tell the story of the famed detective's publication history outside of Doyle's original canon. Drawing on his extensive collection of Holmes-related bibliographic material, Glen Miranker brings to light exhibits ranging from original manuscripts, handwritten letters, business correspondence, vintage book art, pirated editions, and more, all presented in thematic clusters that highlight their significance to the case at hand. Throughout, Miranker invites readers to share in the collector's enthusiasm for the kinds of rarities and oddities that help decipher the appeal of Sherlock Holmes in ways that transcend what can be found on the page.
| Author | : Zach Dundas |
| Publisher | : HMH |
| Total Pages | : 341 |
| Release | : 2015-06-02 |
| Genre | : Literary Criticism |
| ISBN | : 054422020X |
A rollicking look at popular culture’s most beloved sleuth: “For even the casual fan, the history of this deathless character is fascinating” (The Boston Globe). Today he is the inspiration for fiction adaptations, blockbuster movies, hit television shows, raucous Twitter banter, and thriving subcultures. More than a century after Sherlock Holmes first capered into our world, what is it about Sir Arthur Conan Doyle’s peculiar creation that continues to fascinate us? Journalist and lifelong Sherlock fan Zach Dundas set out to find the answer. The result is The Great Detective: a history of an idea, a biography of someone who never lived, a tour of the borderland between reality and fiction, and a joyful romp through the world Conan Doyle bequeathed us. In this “wonderful book” (Booklist, starred review), Dundas unearths the inspirations behind Holmes and his indispensable companion, Dr. John Watson; explores how they have been kept alive over the decades by writers, actors, and readers; and visits locales—from the boozy annual New York City gathering of one of the world’s oldest and most exclusive Sherlock Holmes fan societies; to a freezing Devon heath out of The Hound of the Baskervilles; to sunny Pasadena, where Dundas chats with the creators of the smash BBC series Sherlock. Along the way, he discovers the ingredients that have made Holmes go viral—then, now, and as long as the game’s afoot.
| Author | : Maria Konnikova |
| Publisher | : Penguin |
| Total Pages | : 340 |
| Release | : 2013-01-03 |
| Genre | : Psychology |
| ISBN | : 1101606231 |
The New York Times bestselling guide to thinking like literature's greatest detective. "Steven Pinker meets Sir Arthur Conan Doyle" (Boston Globe), by the author of The Confidence Game. No fictional character is more renowned for his powers of thought and observation than Sherlock Holmes. But is his extraordinary intellect merely a gift of fiction, or can we learn to cultivate these abilities ourselves, to improve our lives at work and at home? We can, says psychologist and journalist Maria Konnikova, and in Mastermind she shows us how. Beginning with the “brain attic”—Holmes’s metaphor for how we store information and organize knowledge—Konnikova unpacks the mental strategies that lead to clearer thinking and deeper insights. Drawing on twenty-first-century neuroscience and psychology, Mastermind explores Holmes’s unique methods of ever-present mindfulness, astute observation, and logical deduction. In doing so, it shows how each of us, with some self-awareness and a little practice, can employ these same methods to sharpen our perceptions, solve difficult problems, and enhance our creative powers. For Holmes aficionados and casual readers alike, Konnikova reveals how the world’s most keen-eyed detective can serve as an unparalleled guide to upgrading the mind.
| Author | : S. Vanacker |
| Publisher | : Springer |
| Total Pages | : 233 |
| Release | : 2012-11-12 |
| Genre | : Literary Criticism |
| ISBN | : 1137291567 |
Sherlock Holmes is an iconic figure within cultural narratives. More recently, Conan Doyle has also appeared as a fictional figure in contemporary novels and films, confusing the boundaries between fiction and reality. This collection investigates how Holmes and Doyle have gripped the public imagination to become central figures of modernity.
| Author | : Michael Sims |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 257 |
| Release | : 2017-01-24 |
| Genre | : Biography & Autobiography |
| ISBN | : 1632860384 |
2018 Edgar Award Nominee Shortlisted for the H. R. F. Keating Award from the International Crime Writers Association From Michael Sims, the acclaimed author of The Story of Charlotte's Web, the rich, true tale tracing the young Arthur Conan Doyle's creation of Sherlock Holmes and the modern detective story. As a young medical student, Arthur Conan Doyle studied in Edinburgh under the vigilant eye of a diagnostic genius, Dr. Joseph Bell. Doyle often observed Bell identifying a patient's occupation, hometown, and ailments from the smallest details of dress, gait, and speech. Although Doyle was training to be a surgeon, he was meanwhile cultivating essential knowledge that would feed his literary dreams and help him develop the most iconic detective in fiction. Michael Sims traces the circuitous development of Conan Doyle as the father of the modern mystery, from his early days in Edinburgh surrounded by poverty and violence, through his escape to University (where he gained terrifying firsthand knowledge of poisons), leading to his own medical practice in 1882. Five hardworking years later--after Doyle's only modest success in both medicine and literature--Sherlock Holmes emerged in A Study in Scarlet. Sims deftly shows Holmes to be a product of Doyle's varied adventures in his personal and professional life, as well as built out of the traditions of Edgar Allan Poe, Émile Gaboriau, Wilkie Collins, and Charles Dickens--not just a skillful translator of clues, but a veritable superhero of the mind in the tradition of Doyle's esteemed teacher. Filled with details that will surprise even the most knowledgeable Sherlockian, Arthur and Sherlock is a literary genesis story for detective fans everywhere.
| Author | : John Kane |
| Publisher | : Laurence King Publishing |
| Total Pages | : 220 |
| Release | : 2002 |
| Genre | : Design |
| ISBN | : 9781856692915 |
A guide full of practical hints to help build the confidence of graphics and typography students. Its aim is to bring the reader to the point where they understand the basic principles of typography and to strengthen the designer's 'eye' through informed, direct observation.
| Author | : Arthur Conan Doyle |
| Publisher | : University of Chicago Press |
| Total Pages | : 211 |
| Release | : 2019-10-15 |
| Genre | : Fiction |
| ISBN | : 022665964X |
“Dr. Watson, Mr. Sherlock Holmes,” said Stamford, introducing us. “How are you?” he said cordially, gripping my hand with a strength for which I should hardly have given him credit. “You have been in Afghanistan, I perceive.” “How on earth did you know that?” I asked in astonishment. “Never mind,” said he, chuckling to himself. At that first sight of Watson, Sherlock Holmes made brilliant deductions. But even he couldn’t know that their meeting was inaugurating a friendship that would make himself and the good Doctor cultural icons, as popular as ever more than a century after their 1887 debut. Through four novels and fifty-six stories, Arthur Conan Doyle led the pair through dramatic adventures that continue to thrill readers today, offering an unmatched combination of skillful plotting, period detail, humor, and distinctive characters. For a Holmes fan, there are few pleasures comparable to returning to his richly imagined world—the gaslit streets of Victorian London, the companionable clutter of 221B Baker Street, the reliable fuddlement (and nerves of steel) of Watson, the perverse genius of Holmes himself. It’s all there in The Daily Sherlock Holmes, the perfect bedside companion for fans of the world’s only consulting detective. Within these pages readers will find a quotation for every day of the year, drawn from across the Conan Doyle canon. Beloved characters and familiar lines recall favorite stories and scenes, while other passages remind us that Conan Doyle had a way with description and a ready wit. Moriarty and Mycroft, Lestrade and Mrs. Hudson; the Hound, the Red-Headed League, the Speckled Band, and the dread Reichenbach Falls—it’s all here, anchored, of course, in that unforgettable duo of Holmes and Watson. No book published this year will bring a Holmes fan more pleasure. Come, readers. The game is afoot.
| Author | : Anat Rosenberg |
| Publisher | : Oxford University Press |
| Total Pages | : 427 |
| Release | : 2022-08-25 |
| Genre | : History |
| ISBN | : 0192674773 |
This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations. The Rise of Mass Advertising is a first cultural legal history of advertising in Britain, tracing the rise of mass advertising c.1840-1914 and its legal shaping. The emergence of this new system disrupted the perceived foundations of modernity. The idea that culture was organized by identifiable fields of knowledge, experience, and authority came under strain as advertisers claimed to share values with the era's most prominent fields, including news, art, science, and religiously inflected morality. While cultural boundaries grew blurry, the assumption that the world was becoming progressively disenchanted was undermined, as enchanted experiences multiplied with the transformation of everyday environments by advertising. Magical thinking, a dwelling in mysteries, searches for transfiguration, affective connection between humans and things, and powerful fantasy disrupted assumptions that the capitalist economy was a victory of reason. The Rise of Mass Advertising examines how contemporaries came to terms with the disruptive impact by mobilizing legal processes, powers, and concepts. Law was implicated in performing boundary work that preserved the modern sense of field distinctions. Advertising's cultural meanings and its organization were shaped dialectically vis-à-vis other fields in a process that mainstreamed and legitimized it with legal means, but also construed it as an inferior simulation of the values of a progressive modernity, exhibiting epistemological shortfalls and aesthetic compromises that marked it apart from adjacent fields. The dual treatment meanwhile disavowed the central role of enchantment, in what amounted to a normative enterprise of disenchantment. One of the ironies of this enterprise was that it ultimately drove professional advertisers to embrace enchantment as their peculiar expertise. The analysis draws on an extensive archive that bridges disciplinary divides. It offers a novel methodological approach to the study of advertising, which brings together the history of capitalism, the history of knowledge, and the history of modern disenchantment, and yields a new account of advertising's significance for modernity.
