Sexism And Decency In Advertising
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Learning to Sell Sex(ism)
Author | : Aileen O'Driscoll |
Publisher | : Springer |
Total Pages | : 221 |
Release | : 2018-10-29 |
Genre | : Social Science |
ISBN | : 3319942808 |
This book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to other cultural sociological works concerning the cultural and creative industries, Learning to Sell Sex(ism) adds further weight to the argument that it is imperative that we look closely at the people who create media texts in order to better account for and challenge sexist media content. In this study, such media creators are the advertising industry’s next generation of practitioners and creatives. Involving a mix of in-depth questionnaires, qualitative surveys, interviews with students, observational data, as well as an examination of the components comprising advertising modules, O’Driscoll documents the dominant gendered discourses articulated by advertising students and offers an opportunity for the advertising educational sector to reflect on how it might play its part in reducing stereotypical and sexist content emanating from the industry. Learning to Sell Sex(ism) will be of interest to students and scholars across a range of disciplines, including media studies, gender studies, sociology, cultural studies and marketing.
Sex Stereotyping in Advertising
Author | : Alice E. Courtney |
Publisher | : Lexington, Mass. : Lexington Books |
Total Pages | : 264 |
Release | : 1983 |
Genre | : Business & Economics |
ISBN | : |
Provocateur
Author | : Anthony Joseph Paul Cortese |
Publisher | : Rowman & Littlefield |
Total Pages | : 204 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : 9780742524989 |
This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell. The new edition reviews these and other recent research findings. Other updates for this edition include: an evaluation of advertisements following the 9-11 terrorist attacks more on media violence and its nexus to youth violence new discussion of the use of advertising in law enforcement introduces the concept hybridizing (combinations of two types of advertising) many new ads representing cultural changes since the first edition
Sexism in Advertising
Author | : Young Women's Christian Association (Montréal, Québec). "Sexism in Advertising" Committee |
Publisher | : |
Total Pages | : 78 |
Release | : 1978 |
Genre | : |
ISBN | : |
Gender & Utopia in Advertising
Author | : Luigi Manca |
Publisher | : Syracuse University Press |
Total Pages | : 192 |
Release | : 1994 |
Genre | : Business & Economics |
ISBN | : |
This work explores the connection between gender and utopian imagery in advertising. It argues that utopian visions reflect traditional and nontraditional gender roles and have shaped consumer's fantasies. Subjects include fashion magazine advertising and images of men in 1980s magazines.
Current Research on Gender Issues in Advertising
Author | : Yorgos Zotos |
Publisher | : Routledge |
Total Pages | : 146 |
Release | : 2020-10-12 |
Genre | : Business & Economics |
ISBN | : 1351213725 |
Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although changing role structures in the family and the labor force have brought significant variation in both male and female roles, it has been noted that there is a cultural lag in advertising, where men and women were, for a long period of time, depicted in more traditional roles. This book extends the research on gender stereotypes in advertising over the past 20 years, highlighting key themes such as attitude towards sex and nudity in advertising; women in decorative roles; the changing roles of women and men in advertising; and the viewpoints of those advertising professionals who design campaigns. This book was originally published as a special issue of the International Journal of Advertising.
Dynamics of International Advertising
Author | : Barbara Mueller |
Publisher | : Peter Lang |
Total Pages | : 382 |
Release | : 2011 |
Genre | : Advertising |
ISBN | : 9781433103841 |
"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --