Multivariate Methods for Market and Survey Research

Multivariate Methods for Market and Survey Research
Author: Jagdish N. Sheth
Publisher: Marketing Classics Press
Total Pages: 11
Release: 2011-06-30
Genre: Business & Economics
ISBN: 1613111274

Multivariate Methods for Market and Survey Research is a graduate level book about different applications of methods in marketing research. It is a collection of papers from top names in the field of marketing and survey research. This collection discusses subjects from conjoint measurements and latent structure analysis to AID analysis, as well as further research areas related to these techniques.Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.

Marketing Research

Marketing Research
Author: Steve D'Alessandro
Publisher: Cengage AU
Total Pages: 650
Release: 2020-06-18
Genre: Business & Economics
ISBN: 0170438961

Marketing Research, 5e equips students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. For analysing data, the text covers both SPSS and Excel outputs. This text is indispensable for students studying marketing research in any business or marketing course. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap

Marketing Research: Asia-Pacific Edition

Marketing Research: Asia-Pacific Edition
Author: Steve D'Alessandro
Publisher: Cengage AU
Total Pages: 632
Release: 2017-01-01
Genre: Business & Economics
ISBN: 017036982X

Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.

Business Research Methods

Business Research Methods
Author: William G. Zikmund
Publisher: South Western Educational Publishing
Total Pages: 744
Release: 2000
Genre: Business & Economics
ISBN: 9780030258176

Covering topics in business research this text employs numerous examples to illustrate real-world research in management marketing finance accounting and other areas of business.

Advanced Research Methodology

Advanced Research Methodology
Author: R. Barker Bausell
Publisher: Metuchen, N.J. : Scarecrow Press
Total Pages: 916
Release: 1991
Genre: Education
ISBN:

Designed for serious, practicing researchers in all of the disciplines that conduct empirical investigations into the human condition, this annotated guide to 2,259 journal articles and 401 books is devoted exclusively to the process of conducting scientific research. The primary purpose is to increase the methodological options available to these researchers, and to that end the guide encompasses 78 discrete topics, covering every aspect of the research process, from problem formulation to publication. Each section both gives an overview of the type of methodological literature surrounding the topic in question and identifies resources useful to the completion of a specific empirical task. Annotation copyrighted by Book News, Inc., Portland, OR

Multivariate Analysis of Ecological Data with ade4

Multivariate Analysis of Ecological Data with ade4
Author: Jean Thioulouse
Publisher: Springer
Total Pages: 334
Release: 2018-11-08
Genre: Medical
ISBN: 1493988506

This book introduces the ade4 package for R which provides multivariate methods for the analysis of ecological data. It is implemented around the mathematical concept of the duality diagram, and provides a unified framework for multivariate analysis. The authors offer a detailed presentation of the theoretical framework of the duality diagram and also of its application to real-world ecological problems. These two goals may seem contradictory, as they concern two separate groups of scientists, namely statisticians and ecologists. However, statistical ecology has become a scientific discipline of its own, and the good use of multivariate data analysis methods by ecologists implies a fair knowledge of the mathematical properties of these methods. The organization of the book is based on ecological questions, but these questions correspond to particular classes of data analysis methods. The first chapters present both usual and multiway data analysis methods. Further chapters are dedicated for example to the analysis of spatial data, of phylogenetic structures, and of biodiversity patterns. One chapter deals with multivariate data analysis graphs. In each chapter, the basic mathematical definitions of the methods and the outputs of the R functions available in ade4 are detailed in two different boxes. The text of the book itself can be read independently from these boxes. Thus the book offers the opportunity to find information about the ecological situation from which a question raises alongside the mathematical properties of methods that can be applied to answer this question, as well as the details of software outputs. Each example and all the graphs in this book come with executable R code.