Services Marketing: Text And Cases
| Author | : Verma |
| Publisher | : Pearson Education India |
| Total Pages | : 488 |
| Release | : 2007-09 |
| Genre | : Service industries |
| ISBN | : 9788177586732 |
Services Marketing Text And Cases 2 E
Download Services Marketing Text And Cases 2 E full books in PDF, epub, and Kindle. Read online free Services Marketing Text And Cases 2 E ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Services Marketing
| Author | : Vinnie Jauhari |
| Publisher | : Oxford University Press, USA |
| Total Pages | : 604 |
| Release | : 2017-05-17 |
| Genre | : Service industries |
| ISBN | : 9780199456161 |
Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies.
Services Marketing: Text and Cases, 2/e
| Author | : Harsh V. Verma |
| Publisher | : Pearson Education India |
| Total Pages | : 680 |
| Release | : 2012 |
| Genre | : Services industries |
| ISBN | : 9788131754474 |
Services Marketing
| Author | : Harsh V. Verma |
| Publisher | : |
| Total Pages | : 678 |
| Release | : 2011 |
| Genre | : |
| ISBN | : 9789332501096 |
The second edition of Services Marketing: Text and Cases takes a leap forward to develop a strategic perspective to the service marketing framework. Extensively revised and restructured, this edition includes five additional chapters aimed at widening the reader's horizons for a richer learning experience. The book begins with an initiation into the field of services and then develops an appreciation of the service marketing system. The focus is then directed at service strategy and the creation of sustainable differentiation. The book finally looks at the management of operational issues such.
Essentials of Services Marketing
| Author | : K. Douglas Hoffman |
| Publisher | : South Western Educational Publishing |
| Total Pages | : 608 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : 9780030288920 |
The primary objective of Essentials of Services Marketing: Concepts, Strategies Cases, 2e is to provide materials that not only introduce the student to the field of services marketing, but also acquaint the student with specific customer service issues. The business world now demands, in addition to traditional business knowledge, increasing employee competence in customer satisfaction, service quality, and customer service - skills that are essential in sustaining the existing customer base.
Rural Marketing: Text And Cases, 2/E
| Author | : Krishnamacharyulu C. S. G. |
| Publisher | : Pearson Education India |
| Total Pages | : 612 |
| Release | : 2011-09 |
| Genre | : Marketing |
| ISBN | : 9788131732632 |
Services Marketing
| Author | : Steve Baron |
| Publisher | : Palgrave |
| Total Pages | : 376 |
| Release | : 2008-12-30 |
| Genre | : Business & Economics |
| ISBN | : 9780230520936 |
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
Services Marketing
| Author | : Alan M. Wilson |
| Publisher | : |
| Total Pages | : 559 |
| Release | : 2012 |
| Genre | : Customer services |
| ISBN | : 9780077131715 |
This book focuses on the development of customer relationships throught quality service. It puts the customer's experience of services at the centre of its approach.
Services Marketing
| Author | : David L. Kurtz |
| Publisher | : John Wiley & Sons |
| Total Pages | : 602 |
| Release | : 1998 |
| Genre | : Business & Economics |
| ISBN | : |
In an engaging and interesting writing style, the authors present the latest theories and concepts of both domestic and international services marketing, all within the context of how theory is applied in today's dynamic environment. Each chapter contains a short case that allows students an opportunity to apply the concepts of the chapter. All cases are real-world companies, from Scandinavian Airlines to Kinko's. Plus, Services in Action boxes in each chapter spotlight how real-world companies use the concepts. Finally, 8 comprehensive cases throughout the text require readers to integrate the concepts and theories they have learned.
Services Marketing: People, Technology, Strategy (Eighth Edition)
| Author | : Jochen Wirtz |
| Publisher | : World Scientific Publishing Company |
| Total Pages | : 801 |
| Release | : 2016-03-29 |
| Genre | : Business & Economics |
| ISBN | : 194465903X |
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
