Services Marketing People Technology Strategy Ninth Edition
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| Author | : Jochen Wirtz |
| Publisher | : World Scientific |
| Total Pages | : 683 |
| Release | : 2021-10-15 |
| Genre | : Business & Economics |
| ISBN | : 1944659811 |
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact [email protected] Features:
| Author | : Christopher Lovelock |
| Publisher | : Pearson |
| Total Pages | : 0 |
| Release | : 2014-12-12 |
| Genre | : Customer services |
| ISBN | : 9780134123905 |
For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
| Author | : Jochen Wirtz |
| Publisher | : World Scientific Publishing Company |
| Total Pages | : 801 |
| Release | : 2016-03-29 |
| Genre | : Business & Economics |
| ISBN | : 194465903X |
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
| Author | : Jochen Wirtz |
| Publisher | : FT Press |
| Total Pages | : 1383 |
| Release | : 2012-08-31 |
| Genre | : Business & Economics |
| ISBN | : 0133358976 |
Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts. Make it easy for students to relate: Cases and Examples written with a Global Outlook The first edition global outlook is retained by having an even spread of familiar cases and examples from the world’s major regions: 40% from American, 30% from Asia and 30% from Europe. Help students see how various concepts fit into the big picture: Revised Framework An improved framework characterized by stronger chapter integration as well as tighter presentation and structure. Help instructors to prepare for lessons: Enhanced Instructor Supplements Instructor’s Manual: Contain additional individual and group class activities. It also contains chapter-by-chapter teaching suggestions. Powerpoint Slides: Slides will feature example-based teaching using many examples and step-by-step application cases to teach and illustrate chapter concepts. Test Bank: Updated Test Bank that is Test Gen compatible. Video Bank: Corporate videos and advertisements help link concept to application. Videos will also come with teaching notes and/or a list of questions for students to answer. Case Bank: Cases can be in PDF format available for download as an Instructor Resource.
| Author | : K. Rama Moahana Rao |
| Publisher | : Pearson Education India |
| Total Pages | : 588 |
| Release | : 2011 |
| Genre | : Services industries |
| ISBN | : 9788131732250 |
| Author | : R. SRINIVASAN |
| Publisher | : PHI Learning Pvt. Ltd. |
| Total Pages | : 288 |
| Release | : 2012-03-05 |
| Genre | : Business & Economics |
| ISBN | : 8120345606 |
This third edition continues to give a clear analysis of what Services Marketing is all about. The book is reinforced with many illuminating case studies. What makes this new edition appealing to the readers are the reorganized chapters. Furthermore, new cases have been added and the existing cases have been updated to make the text as per the current scenario. The cases, set within the Indian context, lend a practical dimension to the subject, familiarizing the student with the developments in the Services Marketing area in India today. What is New to This Edition : • Updated cases and figures incorporated with current data The revised edition, with its emphasis on recent data and the contemporary Services Marketing scenario is an ideal companion for the budding managers. It should also be of great use to the practising managers attending various Management Development Programmes (MDPs) and Executive Development Programmes (EDPs).
| Author | : Kyo C. Kang |
| Publisher | : CRC Press |
| Total Pages | : 563 |
| Release | : 2009-12-22 |
| Genre | : Business & Economics |
| ISBN | : 1420068423 |
Over the last decade, software product line engineering (SPLE) has emerged as one of the most promising software development paradigms for increasing productivity in IT-related industries. Detailing the various aspects of SPLE implementation in different domains, Applied Software Product Line Engineering documents best practices with regard to syst
| Author | : Robert Marich |
| Publisher | : Taylor & Francis |
| Total Pages | : 314 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : 0240806875 |
The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the major studios don't want the moviegoing public to know. This book provides practical data, such as templates for advertising campaigns of different sizes, solutions, and an insight into the complicated movie marketing process. Armed with the strategies that Hollywood professionals would prefer not to share, film professionals and marketing professionals alike will have a leg up in this complicated business.
| Author | : Lawrence Sanders |
| Publisher | : Business Expert Press |
| Total Pages | : 241 |
| Release | : 2011-10-14 |
| Genre | : Business & Economics |
| ISBN | : 160649242X |
This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.
| Author | : PASCAL. BARKIN BORNET (IAN. WIRTZ, JOCHEN.) |
| Publisher | : |
| Total Pages | : 431 |
| Release | : 2020 |
| Genre | : Electronic books |
| ISBN | : 9811235848 |
