Services Customization Using Web Technologies
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| Author | : Kardaras, Dimitris |
| Publisher | : IGI Global |
| Total Pages | : 319 |
| Release | : 2012-05-31 |
| Genre | : Technology & Engineering |
| ISBN | : 1466616059 |
The Internet gives the consumer almost unlimited choice in products. At the same time, it causes a globalization of consumer habits and tastes. One important question that arises is: Does the Internet and the World Wide Web offer the same opportunities for choice of services as they do for products? Services Customization Using Web Technologies aims to advance our understanding of Web-related concepts, approaches, and technologies revolving around the core theme of e-service customization. Limitless e-service choice can become possible on the Web only through customization. Understanding such customization on the Web, applied at a mass market level, in a cost efficient manner, will present an unprecedented opportunity for both the industry and the consumers. For both researchers and practitioners, understanding that as service customization accelerates through other types of industries and consumers, we will experience, the benefits of service customization in many more areas of everyday life.
| Author | : Sun, Zhaohao |
| Publisher | : IGI Global |
| Total Pages | : 504 |
| Release | : 2014-03-31 |
| Genre | : Computers |
| ISBN | : 1466658851 |
In the current technological world, Web services play an integral role in service computing and social networking services. This is also the case in the traditional FREG (foods, resources, energy, and goods) services because almost all traditional services are replaced fully or partially by Web services. Handbook of Research on Demand-Driven Web Services: Theory, Technologies, and Applications presents comprehensive and in-depth studies that reveal the cutting-edge theories, technologies, methodologies, and applications of demand-driven Web, mobile, and e-business services. This book provides critical perspectives for researchers and practitioners, lecturers and undergraduate/graduate students, and professionals in the fields of computing, business, service, management, and government, as well as a variety of readers from all the social strata.
| Author | : Christian Huemer |
| Publisher | : Springer |
| Total Pages | : 321 |
| Release | : 2011-08-27 |
| Genre | : Business & Economics |
| ISBN | : 3642230148 |
This book constitutes the refereed proceedings of the 12th International Conference on Electronic Commerce and Web Technologies (EC-Web) held in Toulouse, France, in August/September 2011. The 25 papers accepted for EC-Web, selected from 60 submissions, are organized into eight topical sections on semantic services, business processes and services, context-aware recommender systems, intelligent agents and e-negotiation systems, collaborative filtering and preference learning, social recommender systems, agent interaction and trust management, and innovative strategies for preference elicitation and profiling.
| Author | : Dasgupta, Subhasish |
| Publisher | : IGI Global |
| Total Pages | : 374 |
| Release | : 2012-05-31 |
| Genre | : Computers |
| ISBN | : 1466615540 |
Technical, Social and Legal Issues in Virtual Communities: Emerging Environments examines a variety of issues related to virtual communities and social networking, addressing issues related to team identification, leader-member issues, social networking for education, participation in social networks, and other issues directly related to this eclectic field of study. This publication provides comprehensive coverage and understanding of the social, cultural, organizational, human, and cognitive issues related to the virtual communities and social networking. Readers will find that this book encompasses an overall body of knowledge regarding participation of individuals, groups and organizations in virtual communities and networks, by providing an outlet for scholarly research in the area.
| Author | : Troussov, Alexander |
| Publisher | : IGI Global |
| Total Pages | : 380 |
| Release | : 2018-07-13 |
| Genre | : Political Science |
| ISBN | : 1522555870 |
Applications have transformed the collaboration environment from a mere document collection into a highly interconnected social space. These systems interoperate within a social and organizational context that drives their everyday use and provides a rich context for understanding the role of nodes that represent both people and abstract concepts. Techno-Social Systems for Modern Economical and Governmental Infrastructures provides emerging research exploring the theoretical and practical aspects of mining technological and social systems for the creation of scalable methods, systems, and applications within economic and government disciplines. Featuring coverage on a broad range of topics such as analysis models, data navigation, and empirical sociology, this book is ideally designed for professionals, researchers, executives, managers, and developers seeking current research on the interconnecting roles of technology and social space.
| Author | : Management Association, Information Resources |
| Publisher | : IGI Global |
| Total Pages | : 2736 |
| Release | : 2010-10-31 |
| Genre | : Social Science |
| ISBN | : 1609601017 |
Covers the development, design, and utilization of virtual organizations and communities and the resulting impact of these venues.
| Author | : Wu, Mei |
| Publisher | : IGI Global |
| Total Pages | : 326 |
| Release | : 2013-09-30 |
| Genre | : Business & Economics |
| ISBN | : 1466645792 |
Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese pushing hand operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.
| Author | : Nedelea, Alexandru-Mircea |
| Publisher | : IGI Global |
| Total Pages | : 345 |
| Release | : 2016-01-07 |
| Genre | : Business & Economics |
| ISBN | : 1466697628 |
Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.
| Author | : Ghorbani, Ali |
| Publisher | : IGI Global |
| Total Pages | : 357 |
| Release | : 2013-12-31 |
| Genre | : Business & Economics |
| ISBN | : 1466648651 |
The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in todays economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.
| Author | : Eid, Riyad |
| Publisher | : IGI Global |
| Total Pages | : 359 |
| Release | : 2012-03-31 |
| Genre | : Business & Economics |
| ISBN | : 1466602899 |
"This book offers case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management"--Provided by publisher.
