SEO Made Simple For 2011

SEO Made Simple For 2011
Author: Jason McCormick
Publisher: MediaWorksPublising.com
Total Pages: 274
Release: 2010-11-29
Genre: Business & Economics
ISBN: 0615426727

In a nutshell, it's sink or swim in the Internet world. If you are on page one of a Google, Bing, or Yahoo! search, your swimming in dough and have so much business you don't know what to do. On the other hand, if you are on page 3 or beyond you have no business. It's so true that no one hardly ever uses a telephone book anymore, they use the Internet. When you are competing against 800 million business websites on the Internet, you have to have an edge. There is an exact science in how to get your website to page one of an Internet search and it is different for each search engine. Not only that it changes every single year. For 2011, this book will teach you the science. Don't worry it covers the latest techniques for optimizing for Google Instant, Google Instant Preview, and Google Caffeine.

Strategies in E-Business

Strategies in E-Business
Author: Ignacio Gil-Pechuán
Publisher: Springer Science & Business Media
Total Pages: 164
Release: 2013-09-25
Genre: Business & Economics
ISBN: 1461481848

In this volume, the authors apply insights from a variety of perspectives to explore the alignment among strategy, organization design, process and human resource management, and e-business practices on developing successful social networking programs—with particular regard to applying such initiatives against the backdrop of the global financial crisis and challenges to traditional business models. Showcasing in-depth case studies, the authors present emerging approaches to analyze the impact of investment in social networking sites, aligning internal resources, and measuring effects on positioning, branding, and new business creation. The fact that a growing proportion of the world population has a relationship with social networking sites could prove very valuable for companies. The question is whether this represents a business opportunity, whether companies know how to make the most of it and if they will make the necessary efforts to adapt to these new platforms. In the modern world, social networking sites have enormous potential for large as well as small and medium-sized enterprises (SMEs); most companies are aware of the need for a presence on social networking sites, but at present their e-business strategies are part of their medium and long-term strategic planning and only a small percentage have been put into practice. In short, this book attempts to answer the following questions: Is there a business opportunity for companies on social networking sites? Do they know how to make the most of it? Are they willing to make the necessary effort to adapt? Can e-business strategies contribute to company creation and the success of already existing businesses? And if so, how?

Information Quality and Governance for Business Intelligence

Information Quality and Governance for Business Intelligence
Author: Yeoh, William
Publisher: IGI Global
Total Pages: 478
Release: 2013-12-31
Genre: Business & Economics
ISBN: 1466648937

Business intelligence initiatives have been dominating the technology priority list of many organizations. However, the lack of effective information quality and governance strategies and policies has been meeting these initiatives with some challenges. Information Quality and Governance for Business Intelligence presents the latest exchange of academic research on all aspects of practicing and managing information using a multidisciplinary approach that examines its quality for organizational growth. This book is an essential reference tool for researchers, practitioners, and university students specializing in business intelligence, information quality, and information systems.

Navigation Design and SEO for Content-Intensive Websites

Navigation Design and SEO for Content-Intensive Websites
Author: Mario Pérez-Montoro
Publisher: Chandos Publishing
Total Pages: 180
Release: 2016-08-21
Genre: Language Arts & Disciplines
ISBN: 0081006772

Navigation Design and SEO for Content-Intensive Websites: A Guide for an Efficient Digital Communication presents the characteristics and principal guidelines for the analysis and design of efficient navigation and information access systems on content-intensive websites, such as magazines and other media publications. Furthermore, the book aims to present the tools of information processing, including information architecture (IA) and content categorization systems, so that such designs can ensure a good navigation experience based on the semantic relations between content items. The book also presents best practices in the design of information access systems with regard to their main structures, including search query forms and search result pages. Finally, the book describes the foundations of search engine optimization (SEO), emphasizing SEO oriented to publications focused on communication and the coverage of current affairs, including images and videos. - Focuses on the newly emerging and significant sector of content characterized by its use of multimedia: text, image and video - Presents comprehensive coverage of sites and their combined information architecture and SEO needs - Explores an analysis of existing best practices to offer operational proposals for the development of digital news and current affairs publications - Analyzes academic studies by scholars working in this field

Search Engine Optimization

Search Engine Optimization
Author: Jennifer Grappone
Publisher: John Wiley & Sons
Total Pages: 386
Release: 2008-06-02
Genre: Computers
ISBN: 0470382112

Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

SEO Made Easy

SEO Made Easy
Author: Evan Bailyn
Publisher: Pearson Education
Total Pages: 256
Release: 2013-12-19
Genre: Business & Economics
ISBN: 0789751232

'SEO Made Easy' is a practical, actionable, plain-English guide to modern search engine optimisation. Building on his global best-seller 'Outsmarting Google', renowned search/social marketer Evan Bailyn focuses on SEO as a foundation for successful entrepreneurship, reflecting his own experience as an eight-time entrepreneur and as the creator of websites that have attracted millions of unique visitors per month

PPC Made Simple

PPC Made Simple
Author: Michael H. Fleischner
Publisher: SEO Made Simple
Total Pages: 136
Release: 2010-05-08
Genre: Business & Economics
ISBN: 1451527918

PPC Made Simple: Strategies For Dominating Google AdWords provides the latest techniques for launching your very own profitable pay-per-click marketing campaigns. Learn powerful techniques for generating an online income selling or promoting your own products, affiliate products, or services. Google AdWords has never been easier use and you can now leverage the power of online pay-per-click advertising to increase your earning power. This book provides step-by-step instructions on developing your own online campaigns and scaling them for maximum profitability. Learn from one of today's leading Internet marketing experts, and founder of The Marketing Blog, Michael H. Fleischner.

The New Advertising

The New Advertising
Author: Valerie K. Jones
Publisher: Bloomsbury Publishing USA
Total Pages: 697
Release: 2016-09-19
Genre: Business & Economics
ISBN:

The era of "big data" has revolutionized many industries—including advertising. This is a valuable resource that supplies current, authoritative, and inspiring information about—and examples of—current and forward-looking theories and practices in advertising. The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era supplies a breadth of information on the theories and practices of new advertising, from its origins nearly a quarter of a century ago, through its evolution, to current uses with an eye to the future. Unlike most other books that focus on one niche topic, this two-volume set investigates the overall discipline of advertising in the modern context. It sheds light on significant areas of change against the backdrop of digital data collection and use. The key topics of branding, content, interaction, engagement, big data, and measurement are addressed from multiple perspectives. With contributions from experts in academia as well as the advertising and marketing industries, this unique set is an indispensable resource that is focused specifically on new approaches to and forms of advertising. Readers will gain an understanding of the distinct shifts that have taken place in advertising. They will be able to build their knowledge on frameworks for navigating and capitalizing on today's fragmented, consumer-focused, digital media landscape, and they will be prepared for what the future of advertising will likely bring.

SEO Made Simple 2020

SEO Made Simple 2020
Author: Michael H Fleischner
Publisher:
Total Pages: 148
Release: 2020-01-31
Genre:
ISBN:

Get your business ranked #1 on Google, the world's largest search engine. SEO Made Simple 2020 (7th Edition), is the top-selling SEO book for optimizing websites, blogs, and other digital assets. It is currently used in classrooms, training programs, and by anyone looking to improve their search engine rankings. Updated for the most recent Google algorithm changes, SEO Made Simple 2020 is today's best-selling search engine optimization book. Learn SEO 2020 with the seventh edition of search engine optimization made simple. This SEO book has been updated to focus on the strategies needed for top search engine rankings and is much easier to use than SEO for Dummies and other popular SEO books or SEO audiobooks. In this tell-all search engine optimization guide, anyone can learn how to achieve the highly coveted #1 ranking on Google for their website, blog, or video. Improve your website rankings with SEO Made Simple 2020 (7th Edition). This SEO book includes optimization advice for local search, mobile search engine optimization, reputation management, and much more.SEO Made Simple is today's top-selling search engine optimization SEO book for a reason and has sold more than 50,000 copies. Learn from leading search engine optimization author, speaker, and entrepreneur, Michael H. Fleischner as he reveals the specific SEO techniques that deliver top rankings in less than 30 days to any local business, national or international brands who want to dominate their competition online and generate qualified website traffic. Whether you're a search engine optimization expert or new to website rankings, the optimization techniques revealed in SEO Made Simple will give you everything you need to improve your rankings and get more online exposure. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google and other Search Engines. SEO Made Simple has helped more individuals than any other search engine optimization guide ever printed to achieve top rankings for even the most competitive keywords. This guide also includes the latest SEO advice on social media, Google My Business, Local Search, and even provides a step-by-step link building process that has produced top results for some of the most sought after keywords. If you're looking for a guide that provides the information you need to achieve top search engine rankings, without all of the useless fluff, this is it.SEO Made Simple 2020 (7th Edition) is the only resource on search engine optimization that you'll ever need. Learn the techniques that have a direct and significant impact on your website's ranking regardless of experience level. This book is ranked #1 for a reason. Read our reviews and see for yourself why SEO Made Simple is your most important resource for acquiring top search engine rankings.