Selling Ronald Reagan

Selling Ronald Reagan
Author: Gerard DeGroot
Publisher: Bloomsbury Publishing
Total Pages: 320
Release: 2015-09-23
Genre: Political Science
ISBN: 0857727265

Before 1966, the idea of Reagan in politics provoked widespread scorn. To most people, he seemed a has-been actor, a right-wing extremist and a 'dunce'. Journalists therefore ridiculed his aspirations to be governor of California. No one, however, doubted his incredible ability to communicate with a crowd. In order to succeed in his campaign, Reagan had to be packaged as an outsider - an antidote to politics as usual. A highly sophisticated team of marketers and ad-men turned the scary right-winger into a harmless moderate who could attract supporters from across the political spectrum. Researchers meanwhile provided the coaching that allowed Reagan to seem well-informed - all of which led to Reagan winning the California governorship by a landslide. Gerard DeGroot here explores how, in the decade of consumerism, Reagan was marketed as a product. While there is no doubting his natural abilities as a campaigner, Reagan won in 1966 because his team of advisers understood how to sell their candidate, and he, wisely, allowed himself to be sold. Selling Ronald Reagan tells the story of Reagan's first election, when the nature of campaigning was forever altered and a titan of modern American history emerged.

The Man Who Sold the World

The Man Who Sold the World
Author: William Kleinknecht
Publisher: Nation Books
Total Pages: 348
Release: 2009-02-03
Genre: Biography & Autobiography
ISBN: 1568584105

An award-winning journalist shatters the myth of Ronald Reagan

Selling Ronald Reagan

Selling Ronald Reagan
Author: Gerard DeGroot
Publisher: I.B. Tauris
Total Pages: 320
Release: 2015-11-30
Genre: History
ISBN: 9781780768281

Before 1966, the idea of Reagan in politics provoked widespread scorn. To most people, he seemed a has-been actor, a right-wing extremist and a 'dunce'. Journalists therefore ridiculed his aspirations to be governor of California. No one, however, doubted his incredible ability to communicate with a crowd. In order to succeed in his campaign, Reagan had to be packaged as an outsider - an antidote to politics as usual. A highly sophisticated team of marketers and ad-men turned the scary right-winger into a harmless moderate who could attract supporters from across the political spectrum. Researchers meanwhile provided the coaching that allowed Reagan to seem well-informed - all of which led to Reagan winning the California governorship by a landslide. Gerard DeGroot here explores how, in the decade of consumerism, Reagan was marketed as a product. While there is no doubting his natural abilities as a campaigner, Reagan won in 1966 because his team of advisers understood how to sell their candidate, and he, wisely, allowed himself to be sold. Selling Ronald Reagan tells the story of Reagan's first election, when the nature of campaigning was forever altered and a titan of modern American history emerged.

The Man Who Sold the World

The Man Who Sold the World
Author: William Kleinknecht
Publisher: Bold Type Books
Total Pages: 348
Release: 2010-01-26
Genre: Biography & Autobiography
ISBN: 0786744332

Since Ronald Reagan left office -- and particularly after his death -- his shadow has loomed large over American politics: Republicans and many Democrats have waxed nostalgic, extolling the Republican tradition he embodied, the optimism he espoused, and his abilities as a communicator. This carefully calibrated image is complete fiction, argues award-winning journalist William Kleinknecht. The Reagan presidency was epoch shattering, but not -- as his propagandists would have it -- because it invigorated private enterprise or made America feel strong again. His real legacy was the dismantling of an eight-decade period of reform in which working people were given an unprecedented sway over our politics, our economy, and our culture. Reagan halted this almost overnight. In the tradition of Thomas Frank's What's the Matter with Kansas?, Kleinknecht explores middle America -- starting with Reagan's hometown of Dixon, Illinois -- and shows that as the Reagan legend grows, his true legacy continues to decimate middle America.

Ronald Reagan

Ronald Reagan
Author: James Sutherland
Publisher: Penguin
Total Pages: 260
Release: 2008
Genre: Juvenile Nonfiction
ISBN: 9780670063451

An introduction to the life and career of the movie actor who left film for the political arena, being elected governor of the state of California in 1966 and 1970, and President of the United States in 1980.

Ronald Reagan

Ronald Reagan
Author: Robert Dallek
Publisher: Harvard University Press
Total Pages: 254
Release: 1999
Genre: Biography & Autobiography
ISBN: 9780674779419

Few American politicians have enjoyed greater popularity than Ronald Reagan. Robert Dallek presents a portrait of the man and his politics - from his childhood years through the California governorship to the first years of the presidency.

An American Life

An American Life
Author: Ronald Reagan
Publisher: Simon and Schuster
Total Pages: 987
Release: 1990-11-15
Genre: Biography & Autobiography
ISBN: 1451642687

Ronald Reagan’s autobiography is a work of major historical importance. Here, in his own words, is the story of his life—public and private—told in a book both frank and compellingly readable. Few presidents have accomplished more, or been so effective in changing the direction of government in ways that are both fundamental and lasting, than Ronald Reagan. Certainly no president has more dramatically raised the American spirit, or done so much to restore national strength and self-confidence. Here, then, is a truly American success story—a great and inspiring one. From modest beginnings as the son of a shoe salesman in Tampico, Illinois, Ronald Reagan achieved first a distinguished career in Hollywood and then, as governor of California and as president of the most powerful nation in the world, a career of public service unique in our history. Ronald Reagan’s account of that rise is told here with all the uncompromising candor, modesty, and wit that made him perhaps the most able communicator ever to occupy the White House, and also with the sense of drama of a gifted natural storyteller. He tells us, with warmth and pride, of his early years and of the elements that made him, in later life, a leader of such stubborn integrity, courage, and clear-minded optimism. Reading the account of this childhood, we understand how his parents, struggling to make ends meet despite family problems and the rigors of the Depression, shaped his belief in the virtues of American life—the need to help others, the desire to get ahead and to get things done, the deep trust in the basic goodness, values, and sense of justice of the American people—virtues that few presidents have expressed more eloquently than Ronald Reagan. With absolute authority and a keen eye for the details and the anecdotes that humanize history, Ronald Reagan takes the reader behind the scenes of his extraordinary career, from his first political experiences as president of the Screen Actors Guild (including his first meeting with a beautiful young actress who was later to become Nancy Reagan) to such high points of his presidency as the November 1985 Geneva meeting with Mikhail Gorbachev, during which Reagan invited the Soviet leader outside for a breath of fresh air and then took him off for a walk and a man-to-man chat, without aides, that set the course for arms reduction and charted the end of the Cold War. Here he reveals what went on behind his decision to enter politics and run for the governorship of California, the speech nominating Barry Goldwater that first made Reagan a national political figure, his race for the presidency, his relations with the members of his own cabinet, and his frustrations with Congress. He gives us the details of the great themes and dramatic crises of his eight years in office, from Lebanon to Grenada, from the struggle to achieve arms control to tax reform, from Iran-Contra to the visits abroad that did so much to reestablish the United States in the eyes of the world as a friendly and peaceful power. His narrative is full of insights, from the unseen dangers of Gorbachev’s first visit to the United States to Reagan’s own personal correspondence with major foreign leaders, as well as his innermost feelings about life in the White House, the assassination attempt, his family—and the enduring love between himself and Mrs. Reagan. An American Life is a warm, richly detailed, and deeply human book, a brilliant self-portrait, a significant work of history.

Reconsidering Reagan

Reconsidering Reagan
Author: Daniel S. Lucks
Publisher: Beacon Press
Total Pages: 354
Release: 2020-08-04
Genre: Biography & Autobiography
ISBN: 0807029572

2021 Prose Award Finalist A long-overdue and sober examination of President Ronald Reagan’s racist politics that continue to harm communities today and helped shape the modern conservative movement. Ronald Reagan is hailed as a transformative president and an American icon, but within his twentieth-century politics lies a racial legacy that is rarely discussed. Both political parties point to Reagan as the “right” kind of conservative but fail to acknowledge his political attacks on people of color prior to and during his presidency. Reconsidering Reagan corrects that narrative and reveals how his views, policies, and actions were devastating for Black Americans and racial minorities, and that the effects continue to resonate today. Using research from previously untapped resources including the Black press which critically covered Reagan’s entire political career, Daniel S. Lucks traces Reagan’s gradual embrace of conservatism, his opposition to landmark civil rights legislation, his coziness with segregationists, and his skill in tapping into white anxiety about race, riding a wave of “white backlash” all the way to the Presidency. He argues that Reagan has the worst civil rights record of any President since the 1920s—including supporting South African apartheid, packing courts with conservatives, targeting laws prohibiting discrimination in education and housing, and launching the “War on Drugs”—which had cataclysmic consequences on the lives of Black and Brown people. Linking the past to the present, Lucks expertly examines how Reagan set the blueprint for President Trump and proves that he is not an anomaly, but in fact the logical successor to bring back the racially tumultuous America that Reagan conceptualized.

The Faith of Ronald Reagan

The Faith of Ronald Reagan
Author: Mary Beth Brown
Publisher: Thomas Nelson Inc
Total Pages: 257
Release: 2011-01-18
Genre: Biography & Autobiography
ISBN: 1595553533

With warmth and insight, Brown delves into the spiritual journey of America's 40th president and offers profound stories of God's providence in Ronald Reagan's life--from first making it as an actor to winning the presidency, from surviving an assassination attempt to eventually changing the face of world politics.

Governor Reagan

Governor Reagan
Author: Lou Cannon
Publisher: PublicAffairs
Total Pages: 622
Release: 2009-04-27
Genre: Biography & Autobiography
ISBN: 0786739215

In Governor Reagan, Lou Cannon offers -- through recent interviews and research drawn from his unique access to the cabinet minutes of Reagan's first years as governor of California -- a fresh look at the development of a master politician. At first, Reagan suffered from political amateurism, an inexperienced staff, and ideological blind spots. But he quickly learned to take the measure of the Democrats who controlled the State Legislature and surprised friends and foes alike by agreeing to a huge tax increase, which made it possible for him to govern for eight years without additional tax hikes. He developed an environmental policy that preserved the state 's scenic valleys and wild rivers, and he signed into law what was then the nation's most progressive declaration on abortion rights. His quixotic 1968 presidential campaign revealed his higher ambitions to the world and taught him how much he had to learn about big-league politics. Written by the definitive biographer of Ronald Reagan, this new biography is a classic study of a fascinating individual's evolution from a conservative hero to a national figure whose call for renewal stirred Republicans, working-class Democrats, and independents alike.