How to Sell

How to Sell
Author: John Hoerner
Publisher: Random House
Total Pages: 274
Release: 2015-11-12
Genre: Business & Economics
ISBN: 1473529115

Whether it's ideas or products, in our business or for someone else, we all need to be able to sell. This book guides us through invaluable tips from John Hoerner, who has over 50 years' experience as a retailer. Divided into chapters covering all aspects of retail, John’s wisdom is summarised in short incisive quotes, including: advice on handling customers, stores, buyers, suppliers, stock management, marketing and PR, strategy, investment and people. How To Sell is an authoritative guide to becoming the best retailer you can be.

The Retail Sales Bible

The Retail Sales Bible
Author: Rick Segel
Publisher:
Total Pages: 186
Release: 2011-05
Genre: Business & Economics
ISBN: 9781934683040

Rick Segel and Matthew Hudson, PhD have simplified the retail selling process into a user-friendly book filled with concepts that are memorable, easy to master, easy to use and will become a part of the salesperson's persona almost immediately. In this book you will learn The G.R.E.A.T. Selling System, which is an acronym for the 5 stages of selling Greeting, Researching, Experimenting, Add-ons and Tethering a customer to the store Ways to increase every sales associate's ATS, Average Transaction Size Ways to increase every sales associate's UTS, Units Per Transaction The greatest opening line ever written with proven results The four words that increase a retailer's sales by 4 to 7 percent almost immediately The five most powerful words that will engage the customer in conversation, learn the customer's true wants and needs and can establish trust instantly"

Reengineering Retail

Reengineering Retail
Author: Doug Stephens
Publisher:
Total Pages: 256
Release: 2017-03-22
Genre: Business & Economics
ISBN: 9781927958810

Explores the coming retail revolution, which will affect retailers of all sizes. The author paints a bold vision of the future, where the very concept of what a store is, how consumers shop and even what retail's core revenue model is, will all be profoundly reinvented, and he illustrates the vast opportunities available for courageous brands and business leaders. With real world examples and insights from industry disruptors

Marketing Your Retail Store in the Internet Age

Marketing Your Retail Store in the Internet Age
Author: Bob Negen
Publisher: Wiley + ORM
Total Pages: 249
Release: 2010-12-28
Genre: Business & Economics
ISBN: 1118044703

If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.

The Retail Start-Up Book

The Retail Start-Up Book
Author: Rowland Gee
Publisher: Kogan Page Publishers
Total Pages: 273
Release: 2019-05-03
Genre: Business & Economics
ISBN: 074948473X

The retail market in the UK is worth more than £400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry. Despite the challenge to establish stores and big-box retailers, there's a rapid increase in the number of retail start-ups and consistent growth in the independent sector. From beard shops and barbers, through cafes and coffee shops, to 'retailment' concept stores and boutique consumer-focused experiences, the specialist retail sector is booming. The Retail Start-Up Book provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online and offline tactics. Introducing the science of shopping and how to understand customer behaviours and needs, it explores the essential steps of developing a business plan, marketing and promoting a business and advising on buying and visual merchandising. Building on years of retail experience nationally and internationally, in large groups and with independent retailers, The Retail Start-Up Book meticulously provide invaluable practical insights to help new retailers hit the floor running, or more established organizations grow their business and nurture their profits.

Ideas, Influence, and Income

Ideas, Influence, and Income
Author: Tanya Hall
Publisher: Greenleaf Book Group
Total Pages: 224
Release: 2018-05-27
Genre: Business & Economics
ISBN: 1626345155

A comprehensive guide to writing, publishing, and launching your book—and monetizing your content ​Are you considering writing a book to boost your visibility and credibility? Or just trying to figure out how to use the book you already have to build more influence and income? No matter where you are in the process, Ideas, Influence, and Income is your field guide to using a strategic and successful publishing experience as the groundwork for a larger plan to monetize your content. Designed for experts and thought leaders and written by Greenleaf Book Group CEO Tanya Hall, this book will teach you how to • Get clarity on your message and audience • Develop your manuscript and choose a publishing option • Build your author platform and presence through social media, publicity, influencer marketing, and partnerships • Launch your book with the bang that it deserves • Use the content you’ve developed to create new income streams beyond the book These are the tools and strategies Hall has used to launch the 1000+ titles represented by Greenleaf Book Group, an independent publishing company that has made the Inc 500/5000 Fastest Growing Companies in America list seven times. A book is the holy grail of content marketing, and approaching it strategically from the outset ensures a return on the time, energy, and money behind it. Ideas, Influence, and Income is a must-have resource for authors seeking a smarter way to get the most out of publishing.

Online Book Arbitrage: Step-By-Step Guide to Sourcing Books in Your Pajamas

Online Book Arbitrage: Step-By-Step Guide to Sourcing Books in Your Pajamas
Author: Peter Valley
Publisher: Mastery Files
Total Pages: 92
Release: 2016-04-30
Genre: Business & Economics
ISBN: 9780986275272

Online Book Arbitrage is the first step-by-step guide to finding books on Amazon and reselling back on Amazon for a profit. Authored by online book arbitrage pioneer Peter Valley, this book will cover: How the biggest source of books to resell isn't a library book sale - its Amazon. 1. The 7 ingredients of a book that can be flipped on Amazon. 2. How the biggest source of books to resell isn't a library book sale - its Amazon. 3. The 7 ingredients of a book that can be flipped on Amazon. 4. Examples of books on Amazon you can buy and resell for profits - right now. 5. Keywords to search for on Amazon that will lead you to book arbitrage gold. 6. A quick formula for making an extra $1,000 a month.... without leaving your computer. 7. Interviews with Amazon sellers who practice online book arbitrage. ...and more.

How to Sell to Retail

How to Sell to Retail
Author: Clare Rayner
Publisher: Kogan Page Publishers
Total Pages: 0
Release: 2013-02-03
Genre: Business & Economics
ISBN: 0749466812

Are you ready to take your business to the next level? If you've got a product to sell there's only so much growth you can sustain by selling directly to end users. The ultimate key to really developing your business into a bigger enterprise is to get it sold by retailers. But how do you convince a cautious retailer and give a great outward impression of your business, big or small? Working through a series of 5 logical sections broken down into 12 steps, How to Sell to Retail will teach you how to look big, plan big, pitch big, get big and stay big though successfully selling to retailers.