Selling Blue Elephants
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| Author | : Howard R. Moskowitz Ph.D |
| Publisher | : Pearson Education |
| Total Pages | : 341 |
| Release | : 2007-04-11 |
| Genre | : |
| ISBN | : 0132716399 |
Really great products and really huge successes don’t come from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more often than you’ll win. Now, there’s a solution: Rule Developing Experimentation (RDE), the first systematized, disciplined, solution-oriented business process of experimentation. In Selling Blue Elephants, RDE’s creators reveal how to systematically design, test, and modify alternative ideas, packages, products, and services, to discover offerings your customers will be passionate about...even if they can’t articulate the need, much less the solution! Discover the seven easy steps that take you from cluelessness to clarity in just days... sometimes even hours. Watch RDE succeeding in companies ranging from Hewlett-Packard to Campbell’s, MasterCard to Maxwell House... and learn how to get the same outstanding results yourself, one step at a time, every time! Discover “how the world works” in your market Reveal the hidden rules that define your next breakthrough product Create prototypes that answer the right questions, fast Get at the truths your customers don’t know how to tell you Use automated tools to streamline the entire process Streamline your research, and get actionable answers in just days Extend RDE value throughout the enterprise From messaging to corporate communications to investor behavior
| Author | : Howard R. Moskowitz Ph.D |
| Publisher | : Pearson Education |
| Total Pages | : 341 |
| Release | : 2007-04-11 |
| Genre | : |
| ISBN | : 0132716399 |
Really great products and really huge successes don’t come from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more often than you’ll win. Now, there’s a solution: Rule Developing Experimentation (RDE), the first systematized, disciplined, solution-oriented business process of experimentation. In Selling Blue Elephants, RDE’s creators reveal how to systematically design, test, and modify alternative ideas, packages, products, and services, to discover offerings your customers will be passionate about...even if they can’t articulate the need, much less the solution! Discover the seven easy steps that take you from cluelessness to clarity in just days... sometimes even hours. Watch RDE succeeding in companies ranging from Hewlett-Packard to Campbell’s, MasterCard to Maxwell House... and learn how to get the same outstanding results yourself, one step at a time, every time! Discover “how the world works” in your market Reveal the hidden rules that define your next breakthrough product Create prototypes that answer the right questions, fast Get at the truths your customers don’t know how to tell you Use automated tools to streamline the entire process Streamline your research, and get actionable answers in just days Extend RDE value throughout the enterprise From messaging to corporate communications to investor behavior
| Author | : Victor K. Fung |
| Publisher | : Pearson Prentice Hall |
| Total Pages | : 267 |
| Release | : 2007-09-12 |
| Genre | : Business & Economics |
| ISBN | : 0132716054 |
“This is essential reading for anyone seeking to compete–and succeed–in the fl at world.” –John Hagel, Chairman of Deloitte Center of Innovation “Competing in a Flat World provides an extraordinary glimpse into a new kind of organizational architecture, one built around the notion of orchestrating resources you don’t control and doing so in a way that builds both trust and agility. This architecture may well turn out to be the dominant model of the firm for the 21st century. This book is a must read for anyone who wants to compete in a flat world. Every chapter details new and powerful ideas.” –John Seely Brown, Former Chief Scientist of Xerox Corporation and coauthor of The Only Sustainable Edge “We are led by unstoppable economic forces to connect our resources to form smart networks, either wired or unwired. The authors bring forward the notion of ‘network orchestration,’ an almost one-size-fits-all strategy for organizations to survive and excel in an ever-flattening world.” –John Chen, Sybase Chairman, CEO and President In the “flat world,” everything changes...above all, what it takes to run a winning company. Success is less about what the company can do itself and more about what it can connect to. Find out how it’s done, from the company that pioneered “flat world” success, Li & Fung, which produces more than $8 billion in garments and other goods for the world’s top brands and retailers–without owning a single factory. Victor and William Fung and Jerry Wind, author of the best-selling The Power of Impossible Thinking, reveal how they’ve replaced “old-fashioned” infrastructure and huge employee bases with a fluid, ever-changing network that can design, manufacture, and deliver almost anything, anywhere. The key to success in this world is a set of principles for “network orchestration,” described for the first time in this book. They examine how these principles can be applied in manufacturing, services and other industries. They show how to build and orchestrate your own world-class global network. * Compete “network vs. network”–and win! * Create a “big-small” company that combines scale and agility * Forge loose-tight relationships with suppliers * Balance control with empowerment, stability with renewal * Manage the “bumps” in the flat world–from politics to terrorism Visit the authors' website: www.competinginaflatworld.net
| Author | : Marco Bevolo |
| Publisher | : Routledge |
| Total Pages | : 335 |
| Release | : 2016-04-08 |
| Genre | : Business & Economics |
| ISBN | : 1317076184 |
There are luxuries that most of us will never be able to afford in a lifetime, but just off the shores of the moneyed is a huge, fast growing, land of premium value which inspires people to get there, even if they need to stretch their budget to reach it. Premium by Design is a thoroughly researched, well argued and well presented study that identifies how global business leaders have succeeded in achieving margins by design. Thanks to original tools and processes, this book shows how you might also succeed. It is about better, but reachable and real, products and services. The book features insights from the world of customer science and design research. The key challenge for the world today is finding out how sustainable is the underlying process that is driving this apparent desire for more and more indulgent material possessiveness? This book might not have all the answers, but it will provoke and trigger a long overdue debate in the premium and image driven industries about tomorrow's values. As a result it is a must read for anyone in this market, or aspiring to it.
| Author | : David Lundahl |
| Publisher | : Academic Press |
| Total Pages | : 273 |
| Release | : 2011-10-19 |
| Genre | : Technology & Engineering |
| ISBN | : 0123877148 |
More than 95% of all consumer product launched in the packaged goods sector fail to achieve their goals for success. Breakthrough Food Product Innovation Through Emotions Research gives a clear answer for innovation teams seeking to increase product success rates by breaking through the clutter in an otherwise undifferentiated, commoditized marketplace. Through case studies, it lays out a practical approach for applying emotions research throughout the food innovation and product development process. The basic premise is that emotions are the chief motivation for why consumers sense, select, seek and share their food product experiences. With this novel framework, the science of consumer behavior is made operational for innovation teams. Emotions insight inspires innovation teams to create and helps guide decision making as they design sensory cues and other behavior drivers into products that make consumers want to consume. This book has implications for the whole innovation team - innovators such as product developers, designers, creative chiefs, and marketers; strategists such as line managers; and researchers such as sensory and marketing researchers. - Presents a behaviour-driven approach to innovation for the development of breakthrough food products - Illustrates a collaborative framework to inspire creativity and guide decision making through emotions insights - Explores a research framework that gets to the "whys" of consumer behavior by distilling the science of emotions into research insights - Defines design and development methods to build sensory cues into packaging and packaged foods that deliver emotional impact - Explains research methods that get to the "so whats" of insights through emotions research - Provides case studies and examples proving the value of the behavior-driven approach to food product innovation
| Author | : Howard R. Moskowitz |
| Publisher | : CRC Press |
| Total Pages | : 506 |
| Release | : 2009-06-24 |
| Genre | : Technology & Engineering |
| ISBN | : 1420065556 |
Today's rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, to secure financial solvency, food and beverage companies must continually define, develop, and market new products. This comprehensive volume integrates all aspects of the physical food and beverage product development cycle and provides perspectives on how to optimize each component of the new product equation in the food industry. It discusses both the technical and the marketing sides, emphasizing the necessity for a combined focus of both the product/process and the people/market. The inclusion of case studies makes the book suitable for a classroom text or a professional reference.
| Author | : David Holland |
| Publisher | : Xlibris Corporation |
| Total Pages | : 179 |
| Release | : 2011-02-18 |
| Genre | : Self-Help |
| ISBN | : 1456860194 |
This book is for everyone who wants to know how to improve their results in business... From the Burger Bars of Las Vegas, to the airports of Heathrow and Gatwick, from Dressmaking to Wiring Harnesses, Your Business Rules OK takes you on a unique journey, to explain how remarkable businesses are built. Refreshingly honest and practical, packed with models, concepts and real life stories Your Business Rules OK is your guidebook to business. Based on 30 years international business experience, as a Manager, Director and CEO and Business Owner Entrepreneur, Your Business Rules OK is engaging, inspiring and brings ideasa and concepts for busioness success to life. With supporting documents and templates that can be downloaded free, you will have a complete toolkit to plan and grow your business, making your dreams and visions a reality. Because after all, it's your business and; Your Business Rules OK
| Author | : Marco Bevolo |
| Publisher | : Springer |
| Total Pages | : 191 |
| Release | : 2015-12-11 |
| Genre | : Business & Economics |
| ISBN | : 0230250696 |
This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders.
| Author | : Stephen D. Rappaport |
| Publisher | : John Wiley & Sons |
| Total Pages | : 320 |
| Release | : 2011-03-16 |
| Genre | : Business & Economics |
| ISBN | : 1118033744 |
LISTEN FIRST! Shhh... Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes. Listening is ultimately about gaining business advantage. Based on authoritative research from the Adver-tising Research Foundation, Listen First! delivers a playbook for marketing and advertising success-fully in our conversational era. This book explains what listening is, how to do it, how it's used, and where it's headed. Done well, social media listening uncovers pivotal insights that guide marketing as well as product development, customer service, and just about all business functions that touch customers and other stakeholders. You'll learn the tools, winning plays, and proven tactics for listening so that you can: Understand what customers are thinking, feeling, and doing in their lives that affect demand and interest in your products or services Identify threats to your reputation See how customers position competing brands in their minds, not as advertisers position them Sense market shifts that threaten existing business or present new opportunities Develop new products or refine your current lineup by bringing customer voices into R&D, innovation, and concept testing Make your messages more relevant and sharpen targeting by directing messages to people according to their conversational interests Keep sales humming, even when business conditions might be unfavorable or better predict short-term sales based on the volume and specifics of conversational activity Determine competitors' strengths and weaknesses Plan and buy advertising based on where conversations are happening Organize your company to maximize listening's value across all its departments Listen First! gives you evidence, research, and expert viewpoints that will enable you to take advantage of listening and build your business over the short term and for the long haul. If you want your company to have a sustainable business advantage in an uncertain world, it is time to start and act on listening.
| Author | : |
| Publisher | : Academic Press |
| Total Pages | : 226 |
| Release | : 2017-06-26 |
| Genre | : Computers |
| ISBN | : 0128122315 |
Advances in Computers, Volume 106 is the latest volume in the series, which has been published since 1960. This update presents innovations in computer hardware, software, theory, design and applications, with new chapters in this volume including sections on A New Course on R&D Project Management in Computer Science and Engineering: Subjects Taught, Rationales Behind, and Lessons Learned, Advances in Dataflow Systems, Adaptation and Evaluation of the Simplex Algorithm for a Data-Flow Architecture, and Simple Operations in Memory to Reduce Data Movement. In addition, this series provides contributors with a medium to explore their subjects in greater depth than journal articles usually allow. - Provides in-depth surveys and tutorials on new computer technology - Presents well-known authors and researchers in the field - Contains extensive bibliographies with most chapters - Includes volumes that are devoted to single themes or subfields of computer science
