Sell With Authority
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| Author | : Drew McLellan |
| Publisher | : Bookpress Publishing |
| Total Pages | : 0 |
| Release | : 2020-03 |
| Genre | : Business & Economics |
| ISBN | : 9781947305076 |
If your agency's future is tied to making stuff, then you're destined to be on a perpetual financial roller coaster. Someone will always make stuff less expensively than you can. We're entering the era of the authority. While you may already be sick of the phrase thought leader, the truth is there aren't that many of them in our industry. Thought leaders don't write content that any other agency could claim. Thought leaders don't write about anything and everything and thought leaders don't compete on price. And their time is now. Experts are afforded the highest level of confidence and trust because they have a depth of knowledge that can't be denied or easily replicated. Why wouldn't we capitalize on that, as opposed to writing generic marketing tip posts that look like every other agency's content? Agencies are at the cusp of a huge shift, and if you take full advantage now, you're going to be tough to catch. You can own an authority position that will future-proof your agency.
| Author | : Adam Witty |
| Publisher | : Forbesbooks |
| Total Pages | : 160 |
| Release | : 2018-05-03 |
| Genre | : Business & Economics |
| ISBN | : 9781946633132 |
Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!
| Author | : Stephen Woessner |
| Publisher | : AMACOM |
| Total Pages | : 273 |
| Release | : 2017-09-14 |
| Genre | : Computers |
| ISBN | : 0814438296 |
Did you know there's a much better tool for spreading influence and generating revenue--one with far less competition? Podcasting offers rich opportunities, especially if you get in early and do it right. Author and CEO Stephen Woessner wants to share with you the secrets he learned in podcasting while building a $2 million venture from scratch. Profitable Podcasting lays out the precise formula Woessner has learned from experience to be necessary for creating, launching, marketing, and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to: Choose the ideal format for the type of show you are producing Get the best guests Create intriguing interview questions Record and edit like a pro Maximize buzz for the launch Secure generous sponsorship Achieve top rankings fast Don’t let the tech side of this incredible marketing and sales outlet scare you away from the lucrative awards that await you once you conquer the short learning curve. With Profitable Podcasting navigating you through every step, you will reach the payoff quickly and painlessly.
| Author | : Dan S. Kennedy |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2016-07-07 |
| Genre | : Business & Economics |
| ISBN | : 9781599327716 |
Marketing wizard Dan Kennedy shares his secrets, so, whether you are speaking to promote any local business, to book appointments for a professional practice, or sell info-resources or other products at the back of the room...to an audience of 10 or 10,000...you can incite a stampede of response.
| Author | : Jeff VanderMeer |
| Publisher | : Macmillan |
| Total Pages | : 353 |
| Release | : 2014-05-06 |
| Genre | : Fiction |
| ISBN | : 0374104107 |
"In the second volume of the Southern Reach Trilogy, questions are answered, stakes are raised, and mysteries are deepened. In Annihilation, Jeff VanderMeer introduced Area X--a remote and lush terrain mysteriously sequestered from civilization. This was the first volume of a projected trilogy; well in advance of publication, translation rights had already sold around the world and a major movie deal had been struck. Just months later, Authority, the second volume, is here. For thirty years, the only human engagement with Area X has taken the form of a series of expeditions monitored by a secret agency called the Southern Reach. After the disastrous twelfth expedition chronicled in Annihilation, the Southern Reach is in disarray, and John Rodriguez, aka "Control," is the team's newly appointed head. From a series of interrogations, a cache of hidden notes, and hours of profoundly troubling video footage, the secrets of Area X begin to reveal themselves--and what they expose pushes Control to confront disturbing truths about both himself and the agency he's promised to serve. And the consequences will spread much further than that. The Southern Reach trilogy will conclude in fall 2014 with Acceptance"--Provided by publisher.
| Author | : Frances Fax Piven |
| Publisher | : Rowman & Littlefield |
| Total Pages | : 205 |
| Release | : 2008-07-11 |
| Genre | : Political Science |
| ISBN | : 0742563405 |
Argues that ordinary people exercise extraordinary political courage and power in American politics when, frustrated by politics as usual, they rise up in anger and hope, and defy the authorities and the status quo rules that ordinarily govern their daily lives. By doing so, they disrupt the workings of important institutions and become a force in American politics. Drawing on critical episodes in U.S. history, Piven shows that it is in fact precisely at those seismic moments when people act outside of political norms that they become empowered to their full democratic potential.
| Author | : Ari Galper |
| Publisher | : |
| Total Pages | : 128 |
| Release | : 2015-04-15 |
| Genre | : |
| ISBN | : 9781511518581 |
"Ari Galper's Unlock The Game is the greatest sales breakthrough in the last 20 years." Brian Tracy, Founder of Brian Tracy International Stop selling, start creating trust. If you flick through the pages of typical sales books and sales training material, you will find a constant flow of sales messages like, "Focus on closing the sale", "Overcome objections", "Be relentless", "Accept rejection as a normal part of selling", "Use persuasion to get useful information about your prospects", and "Chase the sale". In short, get the sale at the expense of the human relationship. For the customer, this approach is transparent and all too familiar. Crossing social boundaries and adding pressure to the sales process makes it a gut-wrenching and painful process. There is a much better way to succeed in selling - moving away from the hidden agenda of focusing on making the sale to a place of complete trust and authenticity. When you arrive at this place, it opens up a whole new world of sales opportunities for you and your business. In other words, when you stop "selling" and start building authentic relationships based on trust, authenticity and integrity, the possibilities are endless. Ari Galper, The World's #1 Authority on Trust-Based Selling, and founder of Unlock The Game, the most successful trust-based selling approach adopted by thousands of business owners and sales consultants worldwide, has dramatically changed the way millions of sales transactions are made today. In his new book "Unlock The Sales Game", he directly challenges all the selling "rules" that are considered status quo thinking among most small and large businesses and provides a new and authentic sales mindset -- along with his very powerful trust-based languaging -- that is taking the sales world by storm. Here's a sampling of what you'll discover: Seven Ways to Cut Loose from Old Sales Thinking How to Sales Call Using Your Right Brain - So You Can Make Selling Enjoyable and Productive Seven Steps to Selling Follow-Up Seven Ways to Stop Chasing Decision Makers How to Recognise and Diffuse Hidden Pressures in Selling The Surprising Truth About Selling - Three Selling Myths and Why They Hurt You No More Selling Scripts? Five Ways to Be Yourself Again You are welcome to access our FREE 10-Part Audio Seminar "Sales Secrets Even The Sales Guru's Don't Know!" at www.UnlockTheGame.com/GuruSecrets a $300 Value.
| Author | : Rochelle Moulton |
| Publisher | : |
| Total Pages | : |
| Release | : 2021-11-09 |
| Genre | : |
| ISBN | : |
| Author | : Richard Sennett |
| Publisher | : W. W. Norton & Company |
| Total Pages | : 157 |
| Release | : 1993-06-17 |
| Genre | : Social Science |
| ISBN | : 0393350932 |
This book is a study of both how we experience authority and how we might experience it differently. Sennett explores the bonds that rebellion against authority paradoxically establishes, showing how this paradox has been in the making since the French Revolution and how today it expresses itself in offices, in factories, and in government as well as in the family. Drawing on examples from psychology, sociology, and literature, he eloquently projects how we might reinvigorate the role of authority according to good and rational ideals. A master of the interplay between politics and psychology, Richard Sennett here analyzes the nature, the role, and the faces of authority—authority in personal life, in the public realm, authority as an idea. Why have we become so afraid of authority? What real needs for authority do we have—for guidance, stability, images of strength? What happens when our fear of and our need for authority come into conflict? In exploring these questions, Sennett examines traditional forms of authority (The father’s in the family, the lord’s in society) and the dominant contemporary styles of authority, and he shows how our needs for, no less than our resistance to, authority have been shaped by history and culture, as well as by psychological disposition.
| Author | : Nathan Barry |
| Publisher | : |
| Total Pages | : |
| Release | : 2014-04-03 |
| Genre | : |
| ISBN | : 9781612060910 |
THE IDEA THAT AUTHORS CANNOT MAKE MONEY IS 100% FALSE. And no, you do not have to be famous or have a huge online following In less than one calendar year, Nathan Barry made over $250,000 by independently publishing three books he wrote himself. Making money from book sales is wonderful but it is just the beginning. Getting a raise, landing a new job, and gaining new clients are all direct results of writing and publishing a book. In Authority, Nathan shows you: -How NOT to be a poor, starving author -How to establish a consistent writing habit -How to implement a successful marketing strategy -How to replace traditional publishing methods with methods that can earn far more, in far less time -How to position yourself as an AUTHORITY in your chosen field and enjoy benefits far beyond simply making money
