Segmentation Analytics With Sas Viya
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Author | : Randall S. Collica |
Publisher | : SAS Institute |
Total Pages | : 133 |
Release | : 2021-07-14 |
Genre | : Computers |
ISBN | : 1951684079 |
Better understand your customers using segmentation analytics in SAS Viya! Segmentation Analytics with SAS Viya: An Approach to Clustering and Visualization demonstrates the use of clustering and machine learning methods for the purpose of segmenting customer or client data into useful categories for marketing, market research, next best offers by segment, and more. This book highlights the latest and greatest methods available that show the power of SAS Viya while solving typical industry issues. Packed with real-world examples, this book provides readers with practical methods of using SAS Visual Data Mining and Machine Learning (VDMML), SAS Model Studio, SAS Visual Statistics, SAS Visual Analytics, and coding in SAS Studio for segmentation model development and analysis. This book is designed for analysts, data miners, and data scientists who need to use the all in-memory platform of SAS Viya for the purposes of clustering and segmentation. Understanding how customers behave is a primary objective of most organizations, and segmentation is a key analytic method for achieving that objective.
Author | : Randall S. Collica |
Publisher | : |
Total Pages | : 136 |
Release | : 2021-07-14 |
Genre | : |
ISBN | : 9781951684051 |
Better understand your customers using segmentation analytics in SAS Viya! Segmentation Analytics with SAS Viya: An Approach to Clustering and Visualization demonstrates the use of clustering and machine learning methods for the purpose of segmenting customer or client data into useful categories for marketing, market research, next best offers by segment, and more. This book highlights the latest and greatest methods available that show the power of SAS Viya while solving typical industry issues. Packed with real-world examples, this book provides readers with practical methods of using SAS Visual Data Mining and Machine Learning (VDMML), SAS Model Studio, SAS Visual Statistics, SAS Visual Analytics, and coding in SAS Studio for segmentation model development and analysis. This book is designed for analysts, data miners, and data scientists who need to use the all in-memory platform of SAS Viya for the purposes of clustering and segmentation. Understanding how customers behave is a primary objective of most organizations, and segmentation is a key analytic method for achieving that objective.
Author | : Randall S. Collica |
Publisher | : |
Total Pages | : 136 |
Release | : 2021-07-14 |
Genre | : Graphic methods |
ISBN | : 9781952363061 |
Better understand your customers using segmentation analytics in SAS Viya! Segmentation Analytics with SAS Viya: An Approach to Clustering and Visualization demonstrates the use of clustering and machine learning methods for the purpose of segmenting customer or client data into useful categories for marketing, market research, next best offers by segment, and more. This book highlights the latest and greatest methods available that show the power of SAS Viya while solving typical industry issues. Packed with real-world examples, this book provides readers with practical methods of using SAS Visual Data Mining and Machine Learning (VDMML), SAS Model Studio, SAS Visual Statistics, SAS Visual Analytics, and coding in SAS Studio for segmentation model development and analysis. This book is designed for analysts, data miners, and data scientists who need to use the all in-memory platform of SAS Viya for the purposes of clustering and segmentation. Understanding how customers behave is a primary objective of most organizations, and segmentation is a key analytic method for achieving that objective.
Author | : Randall S. Collica |
Publisher | : SAS Institute |
Total Pages | : 356 |
Release | : 2017-03-23 |
Genre | : Business & Economics |
ISBN | : 1629605298 |
Résumé : A working guide that uses real-world data, this step-by-step resource will show you how to segment customers more intelligently and achieve the one-to-one customer relationship that your business needs. --
Author | : Randall S. Collica |
Publisher | : SAS Press |
Total Pages | : 0 |
Release | : 2007 |
Genre | : Business |
ISBN | : 9781590475089 |
Understanding the customer is critical to your company's success. In this instructive guide, Randy Collica employs SAS Enterprise Miner and the most commonly available techniques for customer relationship management (CRM). You will learn how to segment customers more intelligently and to achieve, or at least get closer to, the one-to-one customer relationship that today's businesses want. Step-by-step examples and exercises clearly illustrate the concepts of segmentation and clustering in the context of CRM. The book, with a foreword by Michael J. A. Berry, is sectioned into three parts. Part 1 reviews the basics of segmentation and clustering at an introductory level, providing examples from a variety of industries. Part 2 offers an in-depth treatment of segmentation with practical topics such as when and how to update your models and clustering with many attributes. Part 3 goes beyond traditional segmentation practices to introduce recommended strategies for clustering product affinities, handling missing data, and incorporating textual records into your predictive model with SAS Text Miner software.This straight-forward guide will appeal to anyone who seeks to better understand customers or prospective customers. Additionally, professors and students will find the book well suited for a business data mining analytics course in an MBA program or related course of study. You should understand basic statistics, but no prior knowledge of data mining or SAS Enterprise Miner is required. Included on your bonus CD-ROM are the following: example SAS code, data sets, macros, and Enterprise Miner templates.
Author | : Sas Education |
Publisher | : |
Total Pages | : 110 |
Release | : 2019-06-28 |
Genre | : |
ISBN | : 9781642954906 |
Data visualization enables decision makers to see analytics presented visually so that they can grasp difficult concepts or identify new patterns. SAS offers several solutions for visualizing your data, many of which are powered by SAS Viya. This book includes four visualization solutions powered by SAS Viya: SAS Visual Analytics, SAS Visual Statistics, SAS Visual Text Analytics, and SAS Visual Investigator. SAS visualization software is designed for anyone in your organization who wants to use and derive insights from data-from influencers, decision makers, and analysts to statisticians and data scientists. Also available as a free e-book from sas.com/books.
Author | : Susan Kahler |
Publisher | : |
Total Pages | : 112 |
Release | : 2020-07-22 |
Genre | : Computers |
ISBN | : 9781952365041 |
Computer vision is a field of artificial intelligence that trains computers to interpret and understand the visual world. In recent years, computer vision has begun to rival and even surpass human visual abilities in many areas. SAS offers many different solutions to train computers to "see" by identifying and classifying objects, and several groundbreaking papers have been written to demonstrate these techniques. The papers included in this special collection demonstrate how the latest computer vision tools and techniques can be used to solve a variety of business problems.
Author | : Sas Education |
Publisher | : |
Total Pages | : 80 |
Release | : 2019-06-14 |
Genre | : |
ISBN | : 9781642954838 |
This first book in the series covers how to access data files, libraries, and existing code in SAS Studio. You also learn about new procedures in SAS Viya, how to write new code, and how to use some of the pre-installed tasks that come with SAS Visual Data Mining and Machine Learning. In the last chapter, you learn how to use the features in SAS Data Preparation to perform data management tasks using SAS Data Explorer, SAS Data Studio, and SAS Lineage Viewer. Also available free as a PDF from sas.com/books.
Author | : Teresa Jade |
Publisher | : SAS Institute |
Total Pages | : 260 |
Release | : 2019-03-29 |
Genre | : Computers |
ISBN | : 1635266610 |
Extract actionable insights from text and unstructured data. Information extraction is the task of automatically extracting structured information from unstructured or semi-structured text. SAS Text Analytics for Business Applications: Concept Rules for Information Extraction Models focuses on this key element of natural language processing (NLP) and provides real-world guidance on the effective application of text analytics. Using scenarios and data based on business cases across many different domains and industries, the book includes many helpful tips and best practices from SAS text analytics experts to ensure fast, valuable insight from your textual data. Written for a broad audience of beginning, intermediate, and advanced users of SAS text analytics products, including SAS Visual Text Analytics, SAS Contextual Analysis, and SAS Enterprise Content Categorization, this book provides a solid technical reference. You will learn the SAS information extraction toolkit, broaden your knowledge of rule-based methods, and answer new business questions. As your practical experience grows, this book will serve as a reference to deepen your expertise.
Author | : Dr. Goutam Chakraborty |
Publisher | : SAS Institute |
Total Pages | : 340 |
Release | : 2014-11-22 |
Genre | : Computers |
ISBN | : 1612907873 |
Big data: It's unstructured, it's coming at you fast, and there's lots of it. In fact, the majority of big data is text-oriented, thanks to the proliferation of online sources such as blogs, emails, and social media. However, having big data means little if you can't leverage it with analytics. Now you can explore the large volumes of unstructured text data that your organization has collected with Text Mining and Analysis: Practical Methods, Examples, and Case Studies Using SAS. This hands-on guide to text analytics using SAS provides detailed, step-by-step instructions and explanations on how to mine your text data for valuable insight. Through its comprehensive approach, you'll learn not just how to analyze your data, but how to collect, cleanse, organize, categorize, explore, and interpret it as well. Text Mining and Analysis also features an extensive set of case studies, so you can see examples of how the applications work with real-world data from a variety of industries. Text analytics enables you to gain insights about your customers' behaviors and sentiments. Leverage your organization's text data, and use those insights for making better business decisions with Text Mining and Analysis. This book is part of the SAS Press program.