Excerpt from Secrets of the Mail-Order Trade: A Practical Manual for Those Embarking in the Business of Advertising and Selling Goods by Mail Until the production of this volume, no treatise has existed which deals with the mail-order business in a comprehensive, unbiased and practical manner. This fact is quite remarkable in view of the importance of the mail-order trade, which amounts to millions of dollars annually, at present, and which is growing all the time. The author of this book has had a long and practical experience in various branches of the mail trade. In addition to this, he has had an especial opportunity for close observation of the business as a whole, having given it his constant study. No pretense is made that every person who reads this book can enter the mail trade and become successful, but we do assert that a person with enough general ability to make any sort of headway in any other mercantile lines, can make a particular success in the mail trade by giving the proper attention. The publishers will be pleased to receive criticisms upon this volume and further suggestions from its readers, with a view to assisting in the preparation of future editions. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.