secret formulas for an authentic employer brand

secret formulas for an authentic employer brand
Author: Ali Ayaz
Publisher: Realta Consulting
Total Pages: 93
Release: 2016-12-15
Genre: Business & Economics
ISBN:

You are not alone. 50% of the employer brand projects are called off at some stage of the project for any kind of reason. The reason that we don't see successful employer brand projects that often is mainly these call offs. I wrote this book to help you with and secure the continuity of your employer brand projects It has been more than 25 years since Simon Barrow first launched the concept, yet by a majority of people it is still considered to be "recruitment marketing" or "entertaining activities within a company". However, it is obvious that it brought a marketing perspective to HR department. In my book, I took employer brand management out of recruitment marketing shallowness and discussed it in full dimensions.

Talent Chooses You

Talent Chooses You
Author: James Ellis
Publisher:
Total Pages: 328
Release: 2020-06-03
Genre:
ISBN:

If you want your business to grow, you need to be able to rely on your ability to hire talent reliably and consistently. No talent pipeline? No growth, and no business. But your recruiting team is drowning (I asked them). They need help. Now, if you ask recruiters, they will ask for headcount. Or more technology. But more bodies and more tools won't solve the issue (though it will eat up your budget). What you need a is a better strategy. And that strategy is called employer branding.Employer branding is about understanding, distilling and communicating what your company is all about in order to attract all the talent you need. That will differentiate your company as a place where people will want to work, rather than a place they land because they didn't know better.If you've heard about employer branding in business magazines, it might seem like something only "big companies" can do. Something that requires a dedicated team, expensive platforms, or a bunch of consultants. That isn't true. If you understand where your brand comes from, and how to apply it, any company (especially yours) can hire better with it.And this book will teach you how to do all of that, and then some.In this book, you'll learn what employer branding really is, how to make a compelling argument internally to leadership that creates commitment, how to work with other teams and be creative in finding solutions. As a special bonus, we are including a handbook on how to work with recruiting teams. This hands-on workbook is chock full of examples, checklists, step-by-step instructions and even emails you can copy and paste to make things happen immediately.

The Complete Idiot's Guide to Business Law

The Complete Idiot's Guide to Business Law
Author: Cara C. Putman J.D.
Publisher: Penguin
Total Pages: 356
Release: 2009-05-05
Genre: Business & Economics
ISBN: 1101032790

The only guide of its kind! Undergraduate college students working toward business degrees, MBA graduate students, and first year law students have one thing in common: they need to take courses in business law. Unlike cumbersome and expensive textbooks, The Complete Idiot's Guide® to Business Law is the first and only series guide that explains the major principles, phrases, and real life implications of business law for students and interested professionals. • Discusses only relevant case laws to the topics • Fully explains key words, phrases, and concept • Contains clear and jargon-free explanations and definitions • Includes narrative examples to illustrate situations and concepts

Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging

Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging
Author: Bryan Adams
Publisher: Houndstooth Press
Total Pages: 354
Release: 2020-03-17
Genre: Business & Economics
ISBN: 9781544507064

In today's fiercely competitive job market, with the balance of power squarely in job-seekers' hands, how can organizations attract and retain the most talented candidates--and the best additions to their culture? The answer may surprise you. The most effective employer brands don't attract candidates; they repel them. Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You'll learn how to create a "smart filter," elevate your organization's strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates' minds like never before.

Secret Formula

Secret Formula
Author: Frederick Allen
Publisher: Open Road Media
Total Pages: 511
Release: 2015-10-27
Genre: Business & Economics
ISBN: 1504019849

A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.

Vault Guide to the Top Consumer Products Employers

Vault Guide to the Top Consumer Products Employers
Author: Tyya N. Turner
Publisher: Vault Inc.
Total Pages: 386
Release: 2005
Genre: Business & Economics
ISBN: 1581313233

This guide provides business profiles, hiring and workplace culture information on more that 30 top employers, including 3M, Coca-Cola Company, Kraft, and more

Security Software Development

Security Software Development
Author: CISSP, Douglas A. Ashbaugh
Publisher: CRC Press
Total Pages: 334
Release: 2008-10-23
Genre: Computers
ISBN: 1420063812

Threats to application security continue to evolve just as quickly as the systems that protect against cyber-threats. In many instances, traditional firewalls and other conventional controls can no longer get the job done. The latest line of defense is to build security features into software as it is being developed. Drawing from the author's extensive experience as a developer, Secure Software Development: Assessing and Managing Security Risks illustrates how software application security can be best, and most cost-effectively, achieved when developers monitor and regulate risks early on, integrating assessment and management into the development life cycle. This book identifies the two primary reasons for inadequate security safeguards: Development teams are not sufficiently trained to identify risks; and developers falsely believe that pre-existing perimeter security controls are adequate to protect newer software. Examining current trends, as well as problems that have plagued software security for more than a decade, this useful guide: Outlines and compares various techniques to assess, identify, and manage security risks and vulnerabilities, with step-by-step instruction on how to execute each approach Explains the fundamental terms related to the security process Elaborates on the pros and cons of each method, phase by phase, to help readers select the one that best suits their needs Despite decades of extraordinary growth in software development, many open-source, government, regulatory, and industry organizations have been slow to adopt new application safety controls, hesitant to take on the added expense. This book improves understanding of the security environment and the need for safety measures. It shows readers how to analyze relevant threats to their applications and then implement time- and money-saving techniques to safeguard them.