Opting In

Opting In
Author: Ed Brill
Publisher: IBM Press
Total Pages: 291
Release: 2013-01-07
Genre: Business & Economics
ISBN: 0133258963
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Normal 0 false false false MicrosoftInternetExplorer4 Winning social business techniques for product managers, marketers, and business leaders! • How product managers at IBM are using social business to transform markets and build vibrant global communities • New best practices for promoting engagement, transparency, and agility • A deeply personal case study: handbook, roadmap, autobiography, and inspiration Does “social business” work? IBM has proven unequivocally: it does. In Opting In, IBM executive Ed Brill candidly shares best practices, challenges, and results from his social business journey, and shows how his team used it to transform existing products into thriving business lines. This deeply personal extended case study offers you a detailed roadmap for achieving and profiting from deep customer engagement. Brill shares his 15+ years of product management experience at IBM and describes how these techniques and experiences have developed a vibrant marketplace of social business customers worldwide. You’ll learn how to use social business tools to strengthen customer intimacy, extend global reach, accelerate product lifecycles, and improve organizational effectiveness. You’ll also discover how social business can help you enhance your personal brand—so you can build your career as you improve your business performance. With a Foreword by Marcia Conner, Author and Principal Analyst at SensifyWork. Using today’s social business tools and approaches, product and brand managers can bring new products and services to market faster, identify new opportunities for innovation, and anticipate changing market conditions before competitors do. In Opting In, IBM’s Ed Brill demonstrates how product managers can fully embrace social business and leverage the powerful opportunities it offers. Brill explains why social business is not a fad, not “just people wasting time on Facebook, Twitter, and YouTube,” and not just for marketers. He shows how to drive real value from crowdsourcing, interactivity, and immediacy, and from relational links across your organization’s full set of content and networks. Drawing on his extensive experience at IBM, Brill explores powerful new ways to apply social business throughout product, service, and brand management. Using actual IBM examples, he offers candid advice for optimizing products by infusing them with the three core characteristics of social business: engagement, transparency, and agility. Drive breakthrough product, service, and brand performance through: Engagement: Optimize productivity and efficiency by deeply connecting customers, employees, suppliers, partners, influencers…maybe even competitors Transparency: Demolish boundaries to information, experts, and assets—thereby improving alignment, knowledge, and confidence Agility: Use information and insight to anticipate/address evolving opportunities, make faster decisions, and become more responsive

Search Engine Marketing, Inc.

Search Engine Marketing, Inc.
Author: Mike Moran
Publisher: Pearson Education
Total Pages: 866
Release: 2008-09-19
Genre: Business & Economics
ISBN: 0137005148
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The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, and Best Practices! In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.

Adobe Dreamweaver Classroom in a Book (2022 release)

Adobe Dreamweaver Classroom in a Book (2022 release)
Author: James J. Maivald
Publisher: Adobe Press
Total Pages: 756
Release: 2021-12-28
Genre: Computers
ISBN: 0137623216
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Learn how to create webpages for the modern web; incorporate graphics and text; build rich interactive applications; add links to text and images; add interactive elements to your sites; work with HTML5 and CSS3 code and structures; adapt webpage designs to a wide variety of desktop computers and mobile devices with a minimum of hand coding; and publish a finished site to the web. The fastest, easiest, most comprehensive way to learn Adobe Dreamweaver Classroom in a Book®, the best-selling series of hands-on software training workbooks, offers what no other book or training program does—an official training series from Adobe, developed with the support of Adobe product experts. Adobe Dreamweaver Classroom in a Book (2022 release) contains 12 lessons that cover the basics and beyond, providing countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Purchasing this book includes valuable online extras. Follow the instructions in the book's "Getting Started" section to unlock access to: Downloadable lesson files you need to work through the projects in the book Web Edition containing the complete text of the book, interactive quizzes, and videos that walk you through the lessons step by step What you need to use this book: Adobe Dreamweaver (2022 release) software, for either Windows or macOS. (Software not included.) Note: Classroom in a Book does not replace the documentation, support, updates, or any other benefits of being a registered owner of Adobe Dreamweaver software.

Web Words That Work

Web Words That Work
Author: Michael R. Miller
Publisher: Que Publishing
Total Pages: 452
Release: 2012-12-27
Genre: Business & Economics
ISBN: 0133354091
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Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.

Red Hat RHCSA 8 Cert Guide

Red Hat RHCSA 8 Cert Guide
Author: Sander van Vugt
Publisher: Pearson IT Certification
Total Pages: 1174
Release: 2019-11-04
Genre: Computers
ISBN: 0135938163
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This is the eBook version of the print title. Learn, prepare, and practice for Red Hat RHCSA 8 (EX200) exam success with this Cert Guide from Pearson IT Certification, a leader in IT Certification learning. Master Red Hat RHCSA 8 EX200 exam topics Assess your knowledge with chapter-ending quizzes Review key concepts with exam-preparation tasks Practice with four unique practice tests Learn from two full hours of video training from the author’s Red Hat Certified System Administrator (RHCSA) Complete Video Course, 3rd Edition. Red Hat RHCSA 8 Cert Guide is a best-of-breed exam study guide. Leading Linux consultant, author, and instructor Sander van Vugt shares preparation hints and test-taking tips, helping you identify areas of weakness and improve both your conceptual knowledge and hands-on skills. Material is presented in a concise manner, focusing on increasing your understanding and retention of exam topics. The book presents you with an organized test-preparation routine through the use of proven series elements and techniques. Exam topic lists make referencing easy. Chapter-ending Exam Preparation Tasks help you drill on key concepts you must know thoroughly. Review questions help you assess your knowledge, and a final preparation chapter guides you through tools and resources to help you craft your final study plan. Well regarded for its level of detail, assessment features, and challenging review questions and exercises, this study guide helps you master the concepts and techniques that will enable you to succeed on the exam the first time, including Basic system management: Installation, tools, file management, text files, RHEL8 connections, user/group management, permissions, and network configuration Operating running systems: Managing software, processes, storage, and advanced storage; working with systemd; scheduling tasks; and configuring logging Advanced system administration: Managing the kernel and boot procedures, essential troubleshooting, bash shell scripting Managing network services: Configuring SSH, firewalls, and time services; managing Apache HTTP services and SE Linux; and accessing network storage

Deep Learning Illustrated

Deep Learning Illustrated
Author: Jon Krohn
Publisher: Addison-Wesley Professional
Total Pages: 725
Release: 2019-08-05
Genre: Computers
ISBN: 0135121728
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"The authors’ clear visual style provides a comprehensive look at what’s currently possible with artificial neural networks as well as a glimpse of the magic that’s to come." – Tim Urban, author of Wait But Why Fully Practical, Insightful Guide to Modern Deep Learning Deep learning is transforming software, facilitating powerful new artificial intelligence capabilities, and driving unprecedented algorithm performance. Deep Learning Illustrated is uniquely intuitive and offers a complete introduction to the discipline’s techniques. Packed with full-color figures and easy-to-follow code, it sweeps away the complexity of building deep learning models, making the subject approachable and fun to learn. World-class instructor and practitioner Jon Krohn–with visionary content from Grant Beyleveld and beautiful illustrations by Aglaé Bassens–presents straightforward analogies to explain what deep learning is, why it has become so popular, and how it relates to other machine learning approaches. Krohn has created a practical reference and tutorial for developers, data scientists, researchers, analysts, and students who want to start applying it. He illuminates theory with hands-on Python code in accompanying Jupyter notebooks. To help you progress quickly, he focuses on the versatile deep learning library Keras to nimbly construct efficient TensorFlow models; PyTorch, the leading alternative library, is also covered. You’ll gain a pragmatic understanding of all major deep learning approaches and their uses in applications ranging from machine vision and natural language processing to image generation and game-playing algorithms. Discover what makes deep learning systems unique, and the implications for practitioners Explore new tools that make deep learning models easier to build, use, and improve Master essential theory: artificial neurons, training, optimization, convolutional nets, recurrent nets, generative adversarial networks (GANs), deep reinforcement learning, and more Walk through building interactive deep learning applications, and move forward with your own artificial intelligence projects Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.

Python for Programmers

Python for Programmers
Author: Paul Deitel
Publisher: Prentice Hall
Total Pages: 1259
Release: 2019-03-15
Genre: Computers
ISBN: 0135231345
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The professional programmer’s Deitel® guide to Python® with introductory artificial intelligence case studies Written for programmers with a background in another high-level language, Python for Programmers uses hands-on instruction to teach today’s most compelling, leading-edge computing technologies and programming in Python–one of the world’s most popular and fastest-growing languages. Please read the Table of Contents diagram inside the front cover and the Preface for more details. In the context of 500+, real-world examples ranging from individual snippets to 40 large scripts and full implementation case studies, you’ll use the interactive IPython interpreter with code in Jupyter Notebooks to quickly master the latest Python coding idioms. After covering Python Chapters 1-5 and a few key parts of Chapters 6-7, you’ll be able to handle significant portions of the hands-on introductory AI case studies in Chapters 11-16, which are loaded with cool, powerful, contemporary examples. These include natural language processing, data mining Twitter® for sentiment analysis, cognitive computing with IBM® WatsonTM, supervised machine learning with classification and regression, unsupervised machine learning with clustering, computer vision through deep learning and convolutional neural networks, deep learning with recurrent neural networks, big data with Hadoop®, SparkTM and NoSQL databases, the Internet of Things and more. You’ll also work directly or indirectly with cloud-based services, including Twitter, Google TranslateTM, IBM Watson, Microsoft® Azure®, OpenMapQuest, PubNub and more. Features 500+ hands-on, real-world, live-code examples from snippets to case studies IPython + code in Jupyter® Notebooks Library-focused: Uses Python Standard Library and data science libraries to accomplish significant tasks with minimal code Rich Python coverage: Control statements, functions, strings, files, JSON serialization, CSV, exceptions Procedural, functional-style and object-oriented programming Collections: Lists, tuples, dictionaries, sets, NumPy arrays, pandas Series & DataFrames Static, dynamic and interactive visualizations Data experiences with real-world datasets and data sources Intro to Data Science sections: AI, basic stats, simulation, animation, random variables, data wrangling, regression AI, big data and cloud data science case studies: NLP, data mining Twitter®, IBM® WatsonTM, machine learning, deep learning, computer vision, Hadoop®, SparkTM, NoSQL, IoT Open-source libraries: NumPy, pandas, Matplotlib, Seaborn, Folium, SciPy, NLTK, TextBlob, spaCy, Textatistic, Tweepy, scikit-learn®, Keras and more Accompanying code examples are available here: http://ptgmedia.pearsoncmg.com/imprint_downloads/informit/bookreg/9780135224335/9780135224335_examples.zip. Register your product for convenient access to downloads, updates, and/or corrections as they become available. See inside book for more information.

CompTIA A+ Complete Practice Tests

CompTIA A+ Complete Practice Tests
Author: Jeff T. Parker
Publisher: John Wiley & Sons
Total Pages: 560
Release: 2019-07-18
Genre: Computers
ISBN: 1119516978
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Test your knowledge and know what to expect on A+ exam day CompTIA A+ Complete Practice Tests, Second Edition enables you to hone your test-taking skills, focus on challenging areas, and be thoroughly prepared to ace the exam and earn your A+ certification. This essential component of your overall study plan presents nine unique practice tests—and two 90-question bonus tests—covering 100% of the objective domains for both the 220-1001 and 220-1002 exams. Comprehensive coverage of every essential exam topic ensures that you will know what to expect on exam day and maximize your chances for success. Over 1200 practice questions on topics including hardware, networking, mobile devices, operating systems and procedures, troubleshooting, and more, lets you assess your performance and gain the confidence you need to pass the exam with flying colors. This second edition has been fully updated to reflect the latest best practices and updated exam objectives you will see on the big day. A+ certification is a crucial step in your IT career. Many businesses require this accreditation when hiring computer technicians or validating the skills of current employees. This collection of practice tests allows you to: Access the test bank in the Sybex interactive learning environment Understand the subject matter through clear and accurate answers and explanations of exam objectives Evaluate your exam knowledge and concentrate on problem areas Integrate practice tests with other Sybex review and study guides, including the CompTIA A+ Complete Study Guide and the CompTIA A+ Complete Deluxe Study Guide Practice tests are an effective way to increase comprehension, strengthen retention, and measure overall knowledge. The CompTIA A+ Complete Practice Tests, Second Edition is an indispensable part of any study plan for A+ certification.

CCNA Data Center DCICN 200-150 Official Cert Guide

CCNA Data Center DCICN 200-150 Official Cert Guide
Author: Chad Hintz
Publisher: Cisco Press
Total Pages: 1700
Release: 2017-01-18
Genre: Computers
ISBN: 0134514769
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. CCNA Data Center DCICN 200-150 Official Cert Guide from Cisco Press allows you to succeed on the exam the first time and is the only self-study resource approved by Cisco. Cisco Data Center experts Chad Hintz, Cesar Obediente, and Ozden Karakok share preparation hints and test-taking tips, helping you identify areas of weakness and improve both your conceptual knowledge and hands-on skills. This complete study package includes A test-preparation routine proven to help you pass the exam Do I Know This Already? quizzes, which allows you to decide how much time you need to spend on each section Chapter-ending exercises, which help you drill on key concepts you must know thoroughly The powerful Pearson IT Certification Practice Test software complete with hundreds of well-reviewed, exam-realistic questions customization options, and detailed performance reports final preparation chapter, which guides you through tools and resources to help you craft your review and test-taking strategies Study plan suggestions and templates to help you organize and optimize your study time Well-regarded for its level of detail, study plans, assessment features, challenging review questions and exercises, this official study guide helps you master the concepts and techniques that ensure your exam success. The official study guide helps you master topics on the CCNA Data Center DCICN 200-150 exam, including the following: Nexus data center infrastructure and architecture Networking models, Ethernet LANs, and IPv4/IPv6 addressing/routing Data center Nexus switching and routing fundamentals Nexus switch installation and operation VLANs, trunking, STP, and Ethernet switching IPv4 and IPv6 subnetting IPv4 routing concepts, protocols, configuration, and access control Data center storage networking technologies and configurations

CCNA Collaboration CICD 210-060 Official Cert Guide

CCNA Collaboration CICD 210-060 Official Cert Guide
Author: Michael H. Valentine
Publisher: Cisco Press
Total Pages: 923
Release: 2015-09-30
Genre: Computers
ISBN: 0134172272
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CCNA Collaboration CICD 210-060 Official Cert Guide from Cisco Press enables you to succeed on the exam the first time and is the only self-study resource approved by Cisco. Long-time Cisco expert and trainer Michael Valentine shares preparation hints and test-taking tips, helping you identify areas of weakness and improve both your conceptual knowledge and hands-on skills. This is the eBook edition of the CCNA Collaboration CIVND 210-065 Official Cert Guide. This eBook does not include the companion CD-ROM with practice exam that comes with the print edition. This complete, official study package includes A test-preparation routine proven to help you pass the exam “Do I Know This Already?” quizzes, which enable you to decide how much time you need to spend on each section Chapter-ending exercises, which help you drill on key concepts you must know thoroughly A final preparation chapter that guides you through tools and resources to help you craft your review and test-taking strategies Study plan suggestions and templates to help you organize and optimize your study time Well regarded for its level of detail, study plans, assessment features, challenging review questions and exercises, this official study guide helps you master the concepts and techniques that ensure your exam success. CCNA Collaboration CICD 210-060 Official Cert Guide is part of a recommended learning path from Cisco that includes simulation and hands-on training from authorized Cisco Learning Partners and self-study products from Cisco Press. To find out more about instructor-led training, e-learning, and hands-on instruction offered by authorized Cisco Learning Partners worldwide, please visit www.cisco.com. Michael Valentine, CCNA, CCNP, CCDP, CCVP, CCSI No. 31461, has worked in IT since 1996, and as a trainer since 2001. He is currently a Cisco trainer with Skyline Advanced Technology Services, specializing in Cisco Unified Communications and CCNA. His accessible, humorous, and effective teaching style has demystified Cisco technology for thousands of students. He has developed courseware and labs for both Cisco and its training partners, is co-author of CCNA Exam Cram (Exam 640-802), Third Edition, and is the author of CCNA Voice Quick Reference Guide. The official study guide helps you master topics on the CCNA Collaboration CICD 210-060 exam, including the following: Cisco Unified Communications components Cisco Unified Communications Manager Express administration, end user management, dial plans, and telephony features Cisco Unified Communications Manager administration, end point management, dial plan elements and interactions, and telephony and mobility features Cisco Unity Connection voicemail CM IM and Presence support CME and CUCM management and troubleshooting Monitoring Cisco Unity Connection