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Handbook of Social Media Management
Author | : Mike Friedrichsen |
Publisher | : Springer Science & Business Media |
Total Pages | : 858 |
Release | : 2013-05-28 |
Genre | : Business & Economics |
ISBN | : 3642288979 |
Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.
Global Transformations
Author | : David Held |
Publisher | : Stanford University Press |
Total Pages | : 548 |
Release | : 1999 |
Genre | : Political Science |
ISBN | : 9780804736275 |
In this book, the authors set forth a new model of globalization that lays claims to supersede existing models, and then use this model to assess the way the processes of globalization have operated in different historic periods in respect to political organization, military globalization, trade, finance, corporate productivity, migration, culture, and the environment. Each of these topics is covered in a chapter which contrasts the contemporary nature of globalization with that of earlier epochs. In mapping the shape and political consequences of globalization, the authors concentrate on six states in advanced capitalist societies (SIACS): the United States, the United Kingdom, Sweden, France, Germany, and Japan. For comparative purposes, other statesparticularly those with developing economicsare referred to and discussed where relevant. The book concludes by systematically describing and assessing contemporary globalization, and appraising the implications of globalization for the sovereignty and autonomy of SIACS. It also confronts directly the political fatalism that surrounds much discussion of globalization with a normative agenda that elaborates the possibilities for democratizing and civilizing the unfolding global transformation.
Public Media Management for the Twenty-First Century
Author | : Michał Głowacki |
Publisher | : Routledge |
Total Pages | : 304 |
Release | : 2013-10-15 |
Genre | : Business & Economics |
ISBN | : 1135138478 |
This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.
Screen Distribution and the New King Kongs of the Online World
Author | : Stuart Cunningham |
Publisher | : Springer |
Total Pages | : 201 |
Release | : 2013-07-19 |
Genre | : Performing Arts |
ISBN | : 113732645X |
Drawing on comparisons with historical shake-ups in the film industry, Screen Distribution Post-Hollywood offers a timely account of the changes brought about in global online distribution of film and television by major new players such as Google/YouTube, Apple, Amazon, Yahoo!, Facebook, Netflix and Hulu.
Big Picture, Small Screen
Author | : John Hill |
Publisher | : Indiana University Press |
Total Pages | : 284 |
Release | : 1996 |
Genre | : Art |
ISBN | : 9781860200052 |
This work features contributions from academics and media professionals who ask: what is the history of involvement between film and television in the US, Europe, Britain and Ireland; what are the sources of television finance for film; and what are the consequences for the type of film made?
The Complete Guide to Screenprinting
Author | : Brad Faine |
Publisher | : Northlight |
Total Pages | : 150 |
Release | : 1993 |
Genre | : Art |
ISBN | : 9780891345442 |
A complete guide to silk screen printing techniques, tools, and materials.
European Media
Author | : Stylianos Papathanassopoulos |
Publisher | : Polity |
Total Pages | : 230 |
Release | : 2011-06-27 |
Genre | : Political Science |
ISBN | : 0745644740 |
European Media provides a clear, concise account of the structures, dynamics and realities of the changing face of media in Europe. It offers a timely and illuminating appraisal of the issues surrounding the development of new media in Europe and explores debates about the role of the media in the formation of a European public sphere and a European identity. The book argues that Europe offers an ideal context for examining interactions between global, regional and national media processes and its individual chapters consider: the changing structure of the European media; the development of new media; the Europeanization of the media in the region; the challenges for the content; and audiences. Special emphasis is given to the transformation of political communication in Europe and the alleged emergence of a European public sphere and identity. European Media: Structures, Politics and Identity is an invaluable text for courses on media and international studies as well as courses dealing with European and national policy studies. It is also helpful to students, researchers and professionals in the media sector since it combines hard facts with theoretical insight.
Catalog of Copyright Entries
Author | : Library of Congress. Copyright Office |
Publisher | : |
Total Pages | : 1118 |
Release | : 1976 |
Genre | : Copyright |
ISBN | : |