Marketing for Scientists

Marketing for Scientists
Author: Marc J. Kuchner
Publisher: Island Press
Total Pages: 248
Release: 2012-06-22
Genre: Science
ISBN: 1610911733

It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.

Understanding How We Learn

Understanding How We Learn
Author: Yana Weinstein
Publisher: Routledge
Total Pages: 238
Release: 2018-08-22
Genre: Education
ISBN: 1351358049

Educational practice does not, for the most part, rely on research findings. Instead, there’s a preference for relying on our intuitions about what’s best for learning. But relying on intuition may be a bad idea for teachers and learners alike. This accessible guide helps teachers to integrate effective, research-backed strategies for learning into their classroom practice. The book explores exactly what constitutes good evidence for effective learning and teaching strategies, how to make evidence-based judgments instead of relying on intuition, and how to apply findings from cognitive psychology directly to the classroom. Including real-life examples and case studies, FAQs, and a wealth of engaging illustrations to explain complex concepts and emphasize key points, the book is divided into four parts: Evidence-based education and the science of learning Basics of human cognitive processes Strategies for effective learning Tips for students, teachers, and parents. Written by "The Learning Scientists" and fully illustrated by Oliver Caviglioli, Understanding How We Learn is a rejuvenating and fresh examination of cognitive psychology's application to education. This is an essential read for all teachers and educational practitioners, designed to convey the concepts of research to the reality of a teacher's classroom.

Bulletin of the Atomic Scientists

Bulletin of the Atomic Scientists
Author:
Publisher:
Total Pages: 48
Release: 1966-01
Genre:
ISBN:

The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

The First Scientists

The First Scientists
Author: Corey Tutt
Publisher: Hardie Grant Publishing
Total Pages: 103
Release: 2021-10-13
Genre: Juvenile Nonfiction
ISBN: 1743588445

WINNER OF THE 2023 NSW PREMIER'S LITERARY AWARDS ‘PATRICIA WRIGHTSON PRIZE FOR CHILDREN'S LITERATURE’ SHORTLISTED FOR THE 2023 PREMIER'S LITERARY AWARDS ‘INDIGENOUS WRITERS' PRIZE’ WINNER OF THE 2022 ABIA ‘BOOK OF THE YEAR FOR YOUNGER CHILDREN’ SHORTLISTED FOR THE 2022 CBCA 'EVE POWNALL' AWARD SHORTLISTED FOR THE 2022 QUEENSLAND LITERARY AWARDS 'CHILDREN'S BOOK AWARD' The First Scientists is the highly anticipated, illustrated science book from Corey Tutt of DeadlyScience. With kids aged 7 to 12 years in mind, this book will nourish readers’ love of science and develop their respect for Indigenous knowledge at the same time. Have you ever wondered what the stars can tell us? Did you know the seasons can be predicted just by looking at subtle changes in nature? Maybe you have wondered about the origins of glue or if forensic science is possible without a crime scene investigation. Australia's First peoples have the longest continuing culture on Earth and their innovation will amaze you as you leaf through the pages of this book, learning fascinating facts and discovering the answers to life's questions. In consultation with communities, Corey tells us of many deadly feats – from bush medicine to bush trackers – that are today considered 'science', and introduces us to many amazing scientists, both past and present. The breadth of ‘sciences’ is incredible with six main chapters covering astronomy, engineering, forensic science, chemistry, land management and ecology. The first scientists passed on the lessons of the land, sea and sky to the future scientists of today through stories, song and dance, and many of these lessons are now shared in this book. Vibrant illustrations by Blak Douglas bring the subjects to life, so you’ll never think about science as just people in lab coats ever again!

A Little Book for New Scientists

A Little Book for New Scientists
Author: Josh A. Reeves
Publisher: InterVarsity Press
Total Pages: 0
Release: 2016-08-16
Genre: Religion
ISBN: 0830851445

Many young Christians interested in the sciences have felt torn between two options: remaining faithful to Christ or studying science. In this concise introduction, Josh Reeves and Steve Donaldson provide both advice and encouragement for Christians in the sciences to bridge the gap between science and Christian belief and practice.

Citizen Scientists

Citizen Scientists
Author: Loree Griffin Burns
Publisher: Macmillan
Total Pages: 82
Release: 2012-02-14
Genre: Juvenile Nonfiction
ISBN: 0805095179

Shows young readers how a citizen scientist learns about butterflies, birds, frogs, and ladybugs.

Becoming Scientists

Becoming Scientists
Author: Rusty Bresser
Publisher: Stenhouse Publishers
Total Pages: 194
Release: 2013
Genre: Education
ISBN: 1571109951

Most important to being a good science teacher is holding the expectation that all students can be scientists and think critically. Providing a thinking curriculum is especially important for those children in diverse classrooms who have been underserved by our educational system. OCo Becoming Scientists. Good science starts with a question, perhaps from the teacher at the start of a science unit or from the children as they wonder what makes a toy car move, how food decomposes, or why leaves change color. Using inquiry science, children discover answers to their questions in the same way that scientists doOCothey design experiments, make predictions, observe and describe, offer and test explanations, and share their conjectures with others. In essence, they construct their own understanding of how the world works through experimentation, reflection, and discussion. Look into real classrooms where teachers practice inquiry science and engage students in the science and engineering practices outlined in the Next Generation Science Standards. Rusty Bresser and Sharon Fargason show teachers how to do the following: Build on students' varied experiences, background knowledge, and readiness; Respond to the needs of students with varying levels of English language proficiency; Manage a diverse classroom during inquiry science exploration; Facilitate science discussions; Deepen their own science content knowledge. As the authors state, Inquiry science has little to do with textbooks and lectures and everything to do with our inherent need as a species to learn about and reflect on the world around us. Join your students on a journey of discovery as you explore your world via inquiry."

Bulletin of the Atomic Scientists

Bulletin of the Atomic Scientists
Author:
Publisher:
Total Pages: 64
Release: 1955-04
Genre:
ISBN:

The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

The New Celebrity Scientists

The New Celebrity Scientists
Author: Declan Fahy
Publisher: Rowman & Littlefield
Total Pages: 299
Release: 2015-03-06
Genre: Biography & Autobiography
ISBN: 1442233435

A new cultural icon strode the world stage at the turn of the twenty-first century: the celebrity scientist, as comfortable in Vanity Fair and Vogue as Smithsonian. Declan Fahy profiles eight of these eloquent, controversial, and compelling sellers of science to investigate how they achieved celebrity in the United States and internationally—and explores how their ideas influence our understanding of the world. Fahy traces the career trajectories of Richard Dawkins, Stephen Hawking, Steven Pinker, Neil deGrasse Tyson, Brian Greene, Stephen Jay Gould, Susan Greenfield, and James Lovelock. He demonstrates how each scientist embraced the power of promotion and popularization to stimulate thinking, impact policy, influence research, drive controversies, and mobilize social movements. He also considers critical claims that they speak beyond their expertise and for personal gain. The result is a fascinating look into how celebrity scientists help determine what it means to be human, the nature of reality, and how to prepare for society’s uncertain future.

Bulletin of the Atomic Scientists

Bulletin of the Atomic Scientists
Author:
Publisher:
Total Pages: 36
Release: 1948-12
Genre:
ISBN:

The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.