Art Marketing

Art Marketing
Author: Virginija Jurėnienė
Publisher: Nova Science Publishers
Total Pages: 350
Release: 2020
Genre: Art
ISBN: 9781536183269

"The textbook ART MARKETING is for university and college students who study art management or cultural management, creative industries, or management of creative activities. It is also essential for artists who wish to act in the arts market without agents (galleries, art managers), i.e., to carry out self-management. For an artist, this will become a tool for his/her establishment to act in the arts market because it talks about creating and maintaining a personal brand and further development of storytelling in branding. It is also relevant for arts and cultural organisations because brands help to attract audiences. The most complex task is to figure out how to attract and engage audiences. The textbook provides answers to many relevant questions on marketing subtleties for organisations acting in the global world and modern-day arts market by providing systemic theoretical knowledge that forms various skills (analysis, synthesis, abstraction, etc.). The book analyses various types of art marketing with diverse local and global examples (second chapter). The first chapter presents a detailed analysis of the constituents of the art marketing complex, whereas the third chapter introduces a discussion about the arts market and its constituents, peculiarities of postmuseum activities and virtual reality in contemporary art"--

Reductionism in Art and Brain Science

Reductionism in Art and Brain Science
Author: Eric R. Kandel
Publisher: Columbia University Press
Total Pages: 237
Release: 2016-08-30
Genre: Science
ISBN: 0231542089

Are art and science separated by an unbridgeable divide? Can they find common ground? In this new book, neuroscientist Eric R. Kandel, whose remarkable scientific career and deep interest in art give him a unique perspective, demonstrates how science can inform the way we experience a work of art and seek to understand its meaning. Kandel illustrates how reductionism—the distillation of larger scientific or aesthetic concepts into smaller, more tractable components—has been used by scientists and artists alike to pursue their respective truths. He draws on his Nobel Prize-winning work revealing the neurobiological underpinnings of learning and memory in sea slugs to shed light on the complex workings of the mental processes of higher animals. In Reductionism in Art and Brain Science, Kandel shows how this radically reductionist approach, applied to the most complex puzzle of our time—the brain—has been employed by modern artists who distill their subjective world into color, form, and light. Kandel demonstrates through bottom-up sensory and top-down cognitive functions how science can explore the complexities of human perception and help us to perceive, appreciate, and understand great works of art. At the heart of the book is an elegant elucidation of the contribution of reductionism to the evolution of modern art and its role in a monumental shift in artistic perspective. Reductionism steered the transition from figurative art to the first explorations of abstract art reflected in the works of Turner, Monet, Kandinsky, Schoenberg, and Mondrian. Kandel explains how, in the postwar era, Pollock, de Kooning, Rothko, Louis, Turrell, and Flavin used a reductionist approach to arrive at their abstract expressionism and how Katz, Warhol, Close, and Sandback built upon the advances of the New York School to reimagine figurative and minimal art. Featuring captivating drawings of the brain alongside full-color reproductions of modern art masterpieces, this book draws out the common concerns of science and art and how they illuminate each other.

Introduction to Lithuania

Introduction to Lithuania
Author: Gilad James, PhD
Publisher: Gilad James Mystery School
Total Pages: 90
Release:
Genre: History
ISBN: 3670070923

Lithuania is a country located in northern Europe, bordered by Latvia, Belarus, Poland and Russia. The country has a population of approximately 2.8 million people, and its capital city is Vilnius. Lithuania was one of the first countries to declare independence from the Soviet Union in 1990, and it has since then become a member of the European Union, NATO and the United Nations. Lithuania is a nation with a rich history and culture. The country has a strong commitment to education, with a literacy rate of nearly 100%. Lithuania is also known for its architecture, particularly its baroque and Gothic styles. The country is famous for its amber, which can be found along its Baltic Sea coastline, as well as its hearty cuisine, which features dishes such as potato pancakes and herring. Overall, Lithuania is a unique and intriguing country that offers visitors a wealth of cultural and historical experiences.