Loved for its traditional Christmas message The Story of Santa's Beard leads children into the magical world of Santa, as it also transports adults back to a time when the magic was theirs. Synopsis: There is a problem growing at the North Pole because children around the world are being so good. Santa's beard grows a little each time children share, play fair, do their best, tell the truth... Soon, because so many children are good every day, Santa's beard gets so long he can't walk, he can't talk, and he can't make the toys. But, those smart little elves come up with a plan. In the end all Santa has to do is choose the best kids from his "Good List" to receive a snippet of his long beard- included in the book. Children squeal with delight when they discover their very own snippet of Santa's beard to treasure every Santa believing year and beyond. Parents and grandparents love that the story reinforces ethics and values while spreading Santa magic!