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| Author | : Tina Alberino |
| Publisher | : |
| Total Pages | : 568 |
| Release | : 2018-11 |
| Genre | : |
| ISBN | : 9780990910091 |
Avoid the mistakes that doom so many salon owners to failure. Set your business up for success by following a strategic planning system that guides you from concept to opening day while giving you a thorough education in all aspects of the business of beauty.
| Author | : Linda L. Chappo |
| Publisher | : |
| Total Pages | : 312 |
| Release | : 2011-07-01 |
| Genre | : Business & Economics |
| ISBN | : 9780982327951 |
Take Your Next Steps to Making it BIG in the Salon Business! Are you tired of working hard for someone else's benefit? Are you ready to go out on your own and live your dream? Does the idea of starting your first hair salon seem overwhelming? Are you an entrepreneur who wants to enter the lucrative hair salon industry? If you answered "YES" to any of these questions, then you are ripe and ready to become a salon owner. Prepare yourself for success by learning the ropes from a seasoned entrepreneur who started and managed her highly successful hair salons. Linda L. Chappo answers your two main questions, "How do I do it?" and "How can I be successful?" In this new book by salon veteran, Linda L. Chappo, you are given all the insider tips, tricks and secrets to start up your own salon, and make it BIG in the salon business. Linda makes it easy for you to start and grow the salon of your dreams. Whether you are starting your first salon or your fifth, you'll shorten your learning curve and get an invaluable education from her many years of salon ownership. Linda has been through it all and offers you the wisdom of her experience so you can avoid unnecessary and expensive mistakes. Take your next steps toward a successful future! "How to Start Up & Manage Your Own Hair Salon ... and Make it BIG in the Salon Business" is the premier guidebook for individuals who desire to start their own salon and gain financial independence. You Will Learn To: Outsmart the competition Optimize your retail profitability Be a more savvy salon manager and marketer Use internet marketing and social media strategies Use the financial resources you have to start your salon now! Discover shortcuts to save you money and avoid headaches Create a successful marketing campaign & get more clients Implement a business plan and reach your goals
| Author | : Tina Alberino |
| Publisher | : |
| Total Pages | : 356 |
| Release | : 2015-01-01 |
| Genre | : |
| ISBN | : 9780990910008 |
My name is Tina Alberino, and I wrote this book to save you. This is not another lame book full of generic beauty business advice. This book serves as the literary equivalent of a kick in the ass and a punch to the throat. You hold in your hands compendium of harsh lessons and a raw depiction of the true nature of this industry. The vast majority of these lessons aren't taught in schools and don't appear in textbooks; they're learned through experience--often in a way that is less-than-gentle. This book will help you navigate this tumultuous industry. The waters run deep, the currents are swift, and the tides shift quickly. The journey can certainly be treacherous. Don't learn these lessons the hard way.Learn how to avoid scoundrel salon owners and crackpot contracts, build a loyal following of glamorous gals and gallant gents, and land your first big break before graduation day!
| Author | : Eileen Figure Sandlin |
| Publisher | : Entrepreneur Press |
| Total Pages | : 242 |
| Release | : 2014-09-22 |
| Genre | : Business & Economics |
| ISBN | : 1613082819 |
Personal care, newfound energy, and a revitalized appearance remain invaluable commodities among consumers. Learn the ins and outs of starting a successful business in one of today’s hottest industries: salons and day spas. From laying the groundwork and establishing yourself in the marketplace to holding a grand opening and developing service policies, this step-by-step guide takes you from big-picture plans to day-to-day dealings in your new spa and salon. Plus, gain insight, advice, and tips from interviews with practicing hair salon and day spa owners.
| Author | : Caroline Sanderson |
| Publisher | : |
| Total Pages | : 182 |
| Release | : 2020-09-16 |
| Genre | : |
| ISBN | : |
"After reading just one chapter, I've gone straight into the salon and made some tweaks. This book has really helped me to refocus and reinforced the benefits of a positive mindset." Karine Jackson, London Hairdresser of the Year 2007, President of the Fellowship for British Hairdressing 2017-2019"I, personally, am a big believer in the idea that you can hold yourself back by your own narrative. Caroline explores this concept extensively with some great ideas on how you can challenge and change that." Jack Howard, award-winning Global Colour Educator and Podcast HostWritten for salon owners struggling to find a way to step off the salon floor and put more energy into growing and building a profitable business, The Salon Jedi contains the industry secrets and success strategies usually reserved exclusively for award-winning salon owner and author, Caroline Sanderson's elite training academy. Now, for the first time ever, Caroline is making that information available to all who need it. Providing practical and actionable steps to help you achieve the same results that Caroline and so many of her students have, this book teaches:MINDSET and why this is the foundation of any strong businessMARKETING and how to use it effectively to grow your businessMANAGEMENT, including how recruit and train an effective team AND increase salesMAINTENANCE, which is essential if you want to experience lasting success. Endorsed by some of the biggest names in business, Caroline Sanderson has created a multi-award winning salon and international training academy for salon owners by following what she shares. Her personal story and success demonstrate what is possible. She holds nothing back, even disclosing her own figures and her personal story from single motherhood and struggling to 7-figure business success, so you can see the exact path she followed and create your own fulfilling future. Believe in what you're capable of and take the first steps towards building a more successful salon business.
| Author | : Lewis Losoncy |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2010 |
| Genre | : Beauty culture |
| ISBN | : 9781932021264 |
The life blood of any salon is the client -- without whom there would be no business. The relationship between the salon (stylist, owner, entire staff) and the client is one that can span and entire life and is one of the most unique found anywhere. A passionate salon professional is one who understands the importance of this relationship and does everything in their power to build, strengthen and retain it.For a passionate salon professional, the business end of things is never seen as work. Being a stylist, for example, isn't a job. It's all about embracing this important role in another person's life and realizing the creative and rejuvenating nature of what is done for another person. It is all about attitude, giving, encouragement, transforming, and passion -- and much more.If you are looking to make a change in the world you and your clients live in -- this book is truly for you. Allow intrinsic motivation to take you to new heights in your chosen profession.
| Author | : Carrie Herzner |
| Publisher | : |
| Total Pages | : 168 |
| Release | : 2014-10-31 |
| Genre | : Beauty operators |
| ISBN | : 9780990892502 |
Considering a career in the salon industry? Are you a recent cosmetology school graduate or stylist new to the business? Being a hairstylist is so much more than "doing hair." It's about uniting inner beauty with outward appearances... it's about effectively communicating with and finding a connection to every client that sits in your chair. Mastering the art of communication and possessing professional business skills are just as important as mastering the perfect haircut. This book will tell you how that's done. The Business of Beauty is a how-to guide for anyone involved in the salon industry. Whether you're imagining your days behind the chair or are currently working in a salon and wondering how to best build your business, the Business of Beauty addresses such questions as:What do clients look for in a stylist and salon? How do I choose the right salon for me?How do I build a clientele? Should I sign a non-compete agreement?How do I know when to raise my prices or switch salons? How do I use social media to build my client base?What should I do when I make a mistake?Full of client testimonials, advice and tips from salon owners and successful veterans of the industry, The Business of Beauty is your go-to manual on how to create success and happiness in the salon industry. In an industry that survives on fulfilling the needs of others, the Business of Beauty teaches you how to take care of your clients and just as importantly--how to take care of yourself.
| Author | : Milady |
| Publisher | : Cengage Learning |
| Total Pages | : 1010 |
| Release | : 2002-09-09 |
| Genre | : Health & Fitness |
| ISBN | : 9781562538798 |
Congratulations! You are about to start on a journey that can take you in many directions and holds the potential to make you a confident, successful professional in cosmetology. As a cosmetologist, you will become a trusted professional, the person your clients rely on to provide them with ongoing service, enabling them to look and feel their best. You will become as personally involved in your clients' lives as their physicians or dentists are, and with study and practice, you can be as much in demand as a well-regarded medical provider. - Preface.
| Author | : Linda L Chappo |
| Publisher | : |
| Total Pages | : 216 |
| Release | : 2020-08-18 |
| Genre | : |
| ISBN | : 9780982327944 |
Are you worried about your marketing and how to create a cost effective buzz around your salon services, products or brand? Do you lie awake at night stressing out about how to become more profitable? Beginners and seasoned salon owners will learn marketing and social media skills to get your business noticed! Don't be DOA in your community. Take important steps to hack your way to the top!In this new marketing book by salon veteran, Linda L. Chappo, she shares the marketing and promotional ideas she used for 20+ years. It's for the new start up or the stagnated salon, day spa or service business that needs to create a buzz around their services, products or brand. The customer's needs and how to reach him or her is the driving force behind this comprehensive look at traditional and social media outlets to get more exposure and sales.You'll Learn: How to find influencers and pitch them to work for youWhat your customers really expect from youUse internet marketing and social media strategiesWhen and how to tell your story and why it's importantHow to get a business and social media education for FREE!Why video marketing is jet fuel for your brandHow these 250+ growth hacks can help you for years to com
| Author | : |
| Publisher | : Juta and Company Ltd |
| Total Pages | : 324 |
| Release | : 2006 |
| Genre | : Entrepreneurship |
| ISBN | : 9780702172083 |
This title gives practical guidelines on how to develop business ideas and establish an enterprise. The authors draw on their personal experience as entrepreneurs, business advisors and subject specialists. -- publisher's website.
