Do It! Marketing

Do It! Marketing
Author: David Newman
Publisher: AMACOM
Total Pages: 291
Release: 2013-06-17
Genre: Language Arts & Disciplines
ISBN: 0814432875

Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.

The Weaver's Idea Book

The Weaver's Idea Book
Author: Jane Patrick
Publisher: Penguin
Total Pages: 568
Release: 2013-02-01
Genre: Crafts & Hobbies
ISBN: 1620331675

New and experienced weavers alike are always on the lookout for new weave-structure patterns. The Weaver's Idea Book presents a wide variety of patterns for the simple rigid-heddle loom, accompanied by harness drafts for multishaft looms. The techniques include leno, Brooks bouquet, soumak, and embroidery on fabric. Each chapter contains weaving patterns along with swatches illustrating the techniques, accompanied by step-by-step photography. The book is arranged by structure or type of weave, from variations on plain weave to doubleweave. With traditional patterns from around the world, bands, and fabrics woven on two double heddles, The Weaver's Idea Book brings together a variety of ways to create exquisite cloth. Weaving tips and tricks help weavers at all levels achieve their textile dreams. In addition to pattern drafts, Jane offers project ideas that guide the reader through creating functional woven projects, from wearables to home decor. Weaving, especially on rigid-heddle looms, is enjoying a resurgence, and contemporary weavers are in need of a book to bridge the divide between basic books and complex text designed for advanced weavers with sophisticated tools. Celebrating the immense potential for creativity possible with the simplest of tools, The Weaver's Idea Book eBook opens new avenues for exploration on both the rigid-heddle and multishaft looms.

Ideas Arrangements Effects

Ideas Arrangements Effects
Author: The Design Studio for Social Intervention
Publisher:
Total Pages: 180
Release: 2020-06-25
Genre:
ISBN: 9781570273681

Ideas are embedded in social arrangements, which in turn produce effects. With this simple premise, this radically accessible systems design book makes a compelling case for arrangements as a rich and overlooked terrain for social justice and world building. Unpacking how ideas like racism and sexism remain sturdy by embedding themselves in everything from physical and social infrastructure to everyday speech and thought habits, this book gives readers the tools to sense, intervene in and imagine new arrangements.

Sales Craft

Sales Craft
Author: Brendan McAdams
Publisher:
Total Pages: 210
Release: 2019-08-23
Genre:
ISBN: 9781686998898

You're an experienced sales professional on constant lookout for new skills or a fresh perspective. Or perhaps you're new to sales and looking to become proficient as possible as quickly as possible. Sales Craft is a collection of tips, practices and ideas to draw from and add to your sales repertoire. Sales Craft is a no nonsense, straightforward set of proven techniques that you can add to your current sales process. Based on years of experience, and with anecdotes and real-world examples, this book is for any salesperson looking to add another skill or reinforce the key techniques they need to set themselves apart from the crowd.

Idea to Invention

Idea to Invention
Author: Patricia Nolan-Brown
Publisher: AMACOM
Total Pages: 290
Release: 2014-01-09
Genre: Business & Economics
ISBN: 0814432956

Discover the tricks of the trade that helps ordinary people learn how to look at their world through the eyes of an inventor. You don’t have to be a mechanical genius to be an inventor. Chances are, you’re already at the all-important starting ground every inventor begins at--wishing you could find a clever solution to an everyday challenge. The far-too-complicated baby swing. Slick-soled running shoes. Computer cords constantly tangled up...there can’t be a solution unless there’s a problem. Author and inventor Patricia Nolan-Brown has turned many common annoyances into ingenious and money-making products, and she believes you can do the same. In Idea to Invention, you will learn the six simple steps it takes to go from idea to invention, and discover: Creativity habits that spark invention The power of tape-and-paper prototypes to refine their vision How to navigate the ins and outs of licensing and patenting their product The pros and cons of finding a licensed manufacturer vs. running a home-based assembly line How to promote their invention Product enhancements that add years to shelf life From the everyday challenge and your initial concept to resolve it, all the way to the explosion of your thriving business, Idea to Invention simplifies the invention process and gives creative thinkers the competitive edge they need to achieve the success their amazing ideas deserve.

Beyond Book Sales

Beyond Book Sales
Author: Susan Dowd
Publisher: American Library Association
Total Pages: 305
Release: 2014
Genre: Business & Economics
ISBN: 1555709125

Like library users, library donors hail from all walks of life. Regardless of the scope or complexity of library fundraising, successful efforts are always about forging and strengthening relationships with the range of stakeholders throughout the community. Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return. Tips and features include: The gift pyramid model for developing the culture of giving that leads to big gifts Overcoming fears of sponsorship and embracing cause-related marketing Pitching the appropriate charitable gift Confronting common fears of requesting major gifts The pros and cons of membership programs

Write to Market

Write to Market
Author: Chris Fox
Publisher: Createspace Independent Publishing Platform
Total Pages: 0
Release: 2016-02-06
Genre: Authorship
ISBN: 9781548220396

Many authors write, then market. Successful authors write TO market Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Many authors write, then market. Successful authors write TO market. They start by figuring out how to give readers what they want, and that process begins before writing word one of your novel. This book will teach you to analyze your favorite genre to discover what readers are buying, to mine reviews for reader expectations, and to nail the tropes your readers subconsciously crave. Don't leave the success of your novel up to chance. Deliver the kind of book that will have your fans hounding you for the next one.

Send 'em One White Sock

Send 'em One White Sock
Author: Stan Rapp
Publisher: McGraw-Hill Companies
Total Pages: 0
Release: 1998
Genre: Cases
ISBN: 9780070526686

Stan Rapp and Thomas Collins have here distilled 66 ideas from their research into what pace-setting companies around the world have successfully implemented and present each idea as an easy-to-grasp, easy-to-apply marketing "commandment".

The Great American Idea Book

The Great American Idea Book
Author: Bob Coleman
Publisher: W. W. Norton & Company
Total Pages: 348
Release: 1970-12-12
Genre: Business & Economics
ISBN: 9780393312119

This book details the steps you need to take to turn your idea--whether it's a song or a rocket engine--into an income.

The Internet Idea Book

The Internet Idea Book
Author: Michelle McGarry
Publisher: iUniverse
Total Pages: 330
Release: 2000-10
Genre: Business & Economics
ISBN: 0595144373

Brainstorm Your Best Internet Business! The Internet is booming, and so is the small- and home-business market. Many people want to gain more control over their lives by starting their own business. The Internet has opened the door to millions of people who thought that starting their own business was a faint dream. The Internet Idea Book is a collection of brainstorms, 101 ideas of the kinds of businesses that could be started on the Internet by the everyday ordinary person. But how do you compete with huge companies that are creating complex Web sites laden with moving and talking graphics and high-tech HTML, run by large staffs of whiz kids? You don’t! The goal of this book is to get you, the hopeful online entrepreneur, to brainstorm what your dreams are and how these dreams can fit into the needs of others. You do that by discovering the right niche in the marketplace. Every idea in The Internet Idea Book is followed by workbook space designed to help you find a competitive niche so you can design a successful site that is all yours. Here is a book that will help you brainstorm your future.