Rural Marketing In India
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Author | : Ruchika Ramakrishnan |
Publisher | : |
Total Pages | : 205 |
Release | : 2006-01-01 |
Genre | : Business & Economics |
ISBN | : 9788177081206 |
"Over the years, marketers and researchers have realised that urban markets in India are fast reaching saturation levels and consequently rural markets in India have a huge untapped potential. The book presents specific reasons for growing importance of rural markets and defines some key relevant concepts. Moreover, the geo-demographic, economic and cultural environment along with the status of rural infrastructure has also been discussed in detail. It also describes various aspects related to product and pricing and examines various decisions that the companies would have to make with regard to these two elements of the rural marketing-mix. The book holds various strategic and managerial implications for marketers and researchers engaged/interested in IndiaÃs vast rural market. "
Author | : Dr. M. A. Soudatti |
Publisher | : Lulu.com |
Total Pages | : 212 |
Release | : |
Genre | : |
ISBN | : 035991246X |
Author | : Awadhesh Kumar Singh |
Publisher | : New Age International |
Total Pages | : 11 |
Release | : 2005-12 |
Genre | : Agriculture |
ISBN | : 8122416837 |
Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the marketers, policymakers and management interns. However, there is dearth of quality literature on the subject, comprehensive coverage of all the dimensions, aspects and managerial issues pertaining to rural marketing. In most of the management institutions, a half-baked knowledge of rural marketing is being imparted to the management interns while there is more emphasis on marketing perspective on harnessing the immense potential offered by rural areas through suitable marketing planning, product mix, pricing, distribution, promotional mix, branding and communication strategies. Present book is a serious attempt to bridge the need gap in the subject.
Author | : Krishnamacharyulu C. S. G. |
Publisher | : Pearson Education India |
Total Pages | : 612 |
Release | : 2011-09 |
Genre | : Marketing |
ISBN | : 9788131732632 |
Author | : C. S. G. Krishnamacharyulu |
Publisher | : Pearson Education India |
Total Pages | : 420 |
Release | : 2011 |
Genre | : Consumer behavior |
ISBN | : 9788177589764 |
Author | : Tej K. Bhatia |
Publisher | : |
Total Pages | : 333 |
Release | : 2000 |
Genre | : Advertising |
ISBN | : 9784872977820 |
Author | : Kuchi Sayulu |
Publisher | : |
Total Pages | : 587 |
Release | : 1994-01-01 |
Genre | : Marketing |
ISBN | : 9788170419617 |
Rural Marketing In Indian Context Assumes Greater Importance As A Wind Of Change Is Blowing Form Three Angles Firstly, Changing Rural Scene Towards Development In Different Spheres Owing To Success Of Green Revolution, White Revolution And Grey Revolutions And Consequent Raise In The Rural Incomes; Secondly Changes In Market Conditions Resulted From The Transformation Of Sellers Market Into Buyers Market Consequent To New Innovations, Modern Technology, Increased Production, Increased Competition And Stagnated Urban Markets; And Lastly The Changing Government Policy Towards Liberalization And Globalisation Of The Indian Economy. This Book Is A Comprehensive Work On Rural Marketing Covering Almost All The Dimensions Of Rural Marketing The Rural Marketing Environment, Its Structure, Different Purchasing, Selling, Pricing, Sales Promotion, Financial And Accounting Practices Of Rural Marketers Dealing In Different Merchandise, Problems And Performance Of Rural Markets Are Critically Analysed. Marketing Starts With Consumer And Ends With The Consumer. Consumer Satisfaction Is The Key For The Successful Marketing. But The Key To Consumer Satisfaction Lies In Understanding The Consumer, His Likes, Dislikes, His Expectations, Shopping Behaviour Etc. Therefore, An Attempt Is Also Made In This Book To Study The Rural Consumer Profile, Their Shopping Behaviour, Buying Process And Their Level Of Satisfaction With Regard To Rural Marketing Practices. This Volume Provides And Insight Into The Rural Marketing Environment.This Book Is A Significant Addition To The Existing Rare Stock Of Knowledge On Rural Marketing. It Is Extremely Useful For Industrialists, Academics, Researches, Students Of Commerce And Business Management As Well As Practitioners In Marketing Management In Rural Areas.
Author | : C. S. G. Krishnamacharyulu |
Publisher | : Pearson Education India |
Total Pages | : 291 |
Release | : 2003 |
Genre | : Consumer behavior |
ISBN | : 8131785157 |
Rural marketing has emerged as an exciting and dynamic discipline. One way of learning this discipline is through case studies and Cases in Rural Marketing: An Integrated Approach provides students an opportunity to develop an appreciation of the real-life problem situations. It will also help them solve challenges and sharpen their skills of analysis and decision making.
Author | : Dr. Vijay Uprikar |
Publisher | : The Management Consortium |
Total Pages | : 216 |
Release | : |
Genre | : Antiques & Collectibles |
ISBN | : |
Preface In the vast and diverse landscape of India, where traditions and modernity coexist harmoniously, lies an often overlooked yet crucial aspect of marketing—rural marketing. The heartbeat of rural India resonates with the rhythms of tradition, culture, and close-knit communities, creating a unique ecosystem that requires a distinct approach to marketing. This book delves deep into the realm of rural marketing in the Indian context, unraveling its intricacies, challenges, and immense potential. It is a comprehensive exploration of how marketing strategies must adapt and evolve to cater to the diverse needs, aspirations, and dynamics of rural consumers and markets. Rural India constitutes a substantial portion of the country's population, and its significance in the overall economic landscape cannot be underestimated. However, the intricacies of rural markets often pose challenges that differ vastly from urban counterparts. Factors such as limited infrastructure, cultural diversity, varying consumer behavior, and the interplay of traditional and modern influences require a nuanced understanding that conventional marketing theories do not always address. Through a combination of empirical research, case studies, and expert insights, this book endeavors to bridge the gap in understanding rural marketing dynamics. It equips marketers, entrepreneurs, academics, and policymakers with the knowledge necessary to navigate the complex world of rural markets successfully. From understanding the rural consumer psyche to tailoring product offerings, distribution channels, and communication strategies, each chapter offers valuable insights that can shape effective marketing campaigns and strategies. As we embark on this journey through the pages of this book, we invite readers to explore the challenges and opportunities that rural marketing presents. We will navigate the dusty bylanes, vibrant markets, and quaint villages to uncover the hidden gems of knowledge that hold the key to tapping into the immense potential that rural India holds. Along the way, we will discover that rural marketing is not just a business endeavor; it is a testament to the rich tapestry of traditions and aspirations that define the Indian rural landscape. We extend our gratitude to the experts, practitioners, and researchers who have contributed their valuable insights to this endeavor. Their collective wisdom serves as a guiding light for anyone seeking to understand and excel in the realm of rural marketing. As the journey begins, let us embrace the challenges, learn from the experiences, and emerge with a deeper appreciation for the power of effective rural marketing in shaping the future of India's economic and social fabric. Welcome to the world of rural marketing in the Indian context. Dr. Vijay Uprikar Author
Author | : G. Srinivas Rao |
Publisher | : Anmol Publications PVT. LTD. |
Total Pages | : 262 |
Release | : 2002-01-01 |
Genre | : Andhra Pradesh (India) |
ISBN | : 9788126110452 |
The Indian Rural Market With Its Vast Size And Demand Potential Offers Great Opportunities To The Marketers. The Rural Market Provides Vast Potential As Many New Products Have Already Made Their Entry Into The Rural Consumer Basket. Thus, The Rural Market Has Been Growing In Magnitude For Both Traditional And Modern Consumer Goods And Services. In Spite Of Its Large Size And High Potential, Many Marketing Firms Are Not Able To Avail The Opportunities In Rural Market Because Of Problems In Selling The Goods In Rural Areas. In View Of This, There Is A Need For A Thorough Examination Of Rural Marketing Scenario. For This Purpose Efforts Should Be Made To Analyse The Rural Market Environment, The Problems In Rural Marketing And Measures Should Be Initiated To Develop The Rural Market. In This Direction, The Present Study Is An Attempt To Examine The Marketing Environment In Rural Areas, The Marketing Strategies For Consumer Goods. The Book Provides The Comprehensive Coverage Of Aspects Relating The Profile Of Indian Rural Market, Analyzing Consumer Behaviour, Product And Brand Penetration, Marketing Strategies, Etc. The Study Is Mainly Based On The Examination Of The Marketing Strategies For Durable And Non-Durable Consumer Products In Rural Areas Of Three Selected Districts In Andhra Pradesh. The Conclusions Drawn And Suggestions Made In This Study Are Useful For The Policy Makers For Improving The Market Potential In Rural India.